I heard this too, but from a different source. Not yet certain though. Is this definitely going ahead?

I don’t quite follow, are you able to clarify what you mean?

Did I, I don’t remember?
I did say that the new pillows in First are also from the White Company but we didn’t know this until we looked at the label onboard.
I believe WT plus is the next inline for an upgrade.

nothing major likely as they still need to roll out the cw changes and find a way to make them work (still huge teething issues - despite what some on here would have you believe.)

Next major change will be when the 350-1000s start to arrive. There will be a large reduction in F seat count and possibly the product removed from more routes altogether. Some possible A350 set-ups that were considered have no F seats at all. That will likely see the next big changes.

The way I read it is that the seat area will be larger but with fewer seats, and the inherent supply vs demand around that.

I remember not too many years ago when F on BA was never discounted, when other carriers still had lazy boy recliners instead of lie flat beds in F. It was quite a treat and a novelty. Apart from a bit of tweaking, the basic seat design and footprint hasn’t really changed in 20 years. Certainly in the past ten years pretty much everyone else has caught up and have overtaken in terms of hard product.

If I may reminisce, on another note regarding J, BA really stung Virgin when they launched their CW flat beds not long after VS launched their short lived J2000 seats, the ones where you woke up finding yourself hunched up in a footwell. CW was ground breaking at the time, and just like F other than a few tweaks there’s been no real innovation for 15 years.

Maybe I’m weird but I find the bed setup on BA F to be very comfy. If you want mattress comfort, try JAL F, where you are offered an option of either a hard or a soft mattress.

(Spoiler: I think it’s the same mattress, they just turn it over for hard or soft setting).