BA's passenger segmentation
Jun 14, 2017, 8:03 am
#76
Join Date: Sep 2012
Location: NW London and NW Sydney
Programs: BA Diamond, Hilton Bronze, A3 Diamond, IHG *G
Posts: 6,343
FINANCE_PTNR_CD-121
I have the free BA Amex (UK) so perhaps this is "121". Someone posted they had "123" which may refer to the BAPP Amex?
// Marketing segment data is going to be added to the doubleclick url of the ads
Well, something isn't right, because I see an ad for the free BA Amex despite already holding it.
PREF_SH_CABIN_CD-M
PREF_LH_CABIN_CD-W
I usually book BA flights indirectly except for Avios bookings.
The last time I booked a longhaul directly on BA.com, it was in W, although I usually fly BA longhaul in J and my latest BA flights were all in J.
Under "My frequent trips" on the logged in page, it suggests a longhaul in W and a shorthaul in M.
FWD_BKG_DISCHARGE_STN_CD-LCY
When you open the app, it usually shows some scenery from your FWD_BKG_DISCHARGE_STN, perhaps it is related to this, don't know if the app accesses the BA website or some other server.
SCORE_VLU
I don't have this.
I have the free BA Amex (UK) so perhaps this is "121". Someone posted they had "123" which may refer to the BAPP Amex?
// Marketing segment data is going to be added to the doubleclick url of the ads
Well, something isn't right, because I see an ad for the free BA Amex despite already holding it.
PREF_SH_CABIN_CD-M
PREF_LH_CABIN_CD-W
I usually book BA flights indirectly except for Avios bookings.
The last time I booked a longhaul directly on BA.com, it was in W, although I usually fly BA longhaul in J and my latest BA flights were all in J.
Under "My frequent trips" on the logged in page, it suggests a longhaul in W and a shorthaul in M.
FWD_BKG_DISCHARGE_STN_CD-LCY
When you open the app, it usually shows some scenery from your FWD_BKG_DISCHARGE_STN, perhaps it is related to this, don't know if the app accesses the BA website or some other server.
SCORE_VLU
I don't have this.
Jun 16, 2017, 2:19 pm
#79
Moderator, Iberia Airlines, Airport Lounges, and Ambassador, British Airways Executive Club
Join Date: Feb 2010
Programs: BA Lifetime Gold; Flying Blue Life Platinum; LH Sen.; Hilton Diamond; Kemal Kebabs Prized Customer
Posts: 63,711
Jun 17, 2017, 2:05 am
#81
Moderator, Iberia Airlines, Airport Lounges, and Ambassador, British Airways Executive Club
Join Date: Feb 2010
Programs: BA Lifetime Gold; Flying Blue Life Platinum; LH Sen.; Hilton Diamond; Kemal Kebabs Prized Customer
Posts: 63,711
Jun 17, 2017, 2:10 am
#82
Join Date: Jan 2005
Location: UK
Programs: Mucci. And BA Gold – previous awards - Gold 11, Silver 7, Bronze 4.
Posts: 4,220
Jun 17, 2017, 5:19 am
#84
Join Date: Feb 2002
Location: DUB/ORD/SIN/PVG
Programs: EI AerClub Concierge, EK Gold, BA Gold, BD Gold (Retired), HHonors Diamond, Bonvoy Lifetime Gold
Posts: 2,923
BA_FT_SURROGATE-N
FT_POSITIVE_POSTCOUNT_%-76
FT_ME3_SHILL-N
.... would have been in there if BA marketing we're awake.
FT_POSITIVE_POSTCOUNT_%-76
FT_ME3_SHILL-N
.... would have been in there if BA marketing we're awake.
Jun 17, 2017, 9:11 am
#85
FlyerTalk Evangelist
Join Date: Jun 2004
Location: LON, ACK, BOS..... (Not necessarily in that order)
Programs: **Mucci Diamond Hairbrush** - compared to that nothing else matters (+BA Bronze)
Posts: 15,112
Jun 17, 2017, 9:29 am
#86
Join Date: Feb 2005
Location: London
Programs: BAEC Gold, IHG Spire Ambassador, Starbucks Gold,
Posts: 624
I get 3 references to 'birthday' when I search - all three give the same block of data but the first and second is preceded by "// Marketing segment data is going to be added to the doubleclick url of the ads" which perhaps indicates that they are looking at how they can enrich data that gets sent through adverts?
Jun 17, 2017, 9:42 am
#87
Join Date: Aug 2007
Location: London, United Kingdom
Programs: BA Lifetime Gold;BA GGL; hhonors lifetime diamond; Marriott lt Gold; IH Plat Amb; Amex Centurion
Posts: 4,738
This is fascinating.Thanks for pointing us at it.
As for me most of it's right but some oddities
All good so far. Assume standard black BA Amex must be code 123.
Errr... I have never been to Marseilles by train, plane or automobile ever and a fortiori not on a BA plane.No idea about that.
PREF_SH_CABIN_CD-C
PREF_LH_CABIN_CD-F
I end up in LH in F, but normally more through upgrades than bookings.
FWD_BKG_CABIN_CD-F
Actually no. My next trip later today is DUB-LHR in C today and then LHR-LOS in F tomorrow.
FWD_BKG_DISCHARGE_STN_CD-LHR
Yes
FWD_BKG_TIME_IND-S
If that means that more usually than not I don't book months in advance that is true.
Would be interested to hear what these are if we can collectively find a database of them. I don't think (if it helps) that I registered for any specific campaigns etc at the moment.
Sniff! DYKWIA??? No distinction made between ordinary Gold and GGL or CCR. I am offended and I will sue....
As for me most of it's right but some oddities
MKTG_REGION_DESC-UnitedKingdom
FINANCE_PTNR_CD-123
FINANCE_PTNR_CD-123
PREF_DEP_CITY_CD-MRS
PREF_SH_CABIN_CD-C
PREF_LH_CABIN_CD-F
FWD_BKG_CABIN_CD-F
FWD_BKG_DISCHARGE_STN_CD-LHR
FWD_BKG_TIME_IND-S
...
CAMPAIGN_CD-Z07382
CAMPAIGN_CD-Z07398
CAMPAIGN_CD-Z07388
CAMPAIGN_CD-Z07382
CAMPAIGN_CD-Z07398
CAMPAIGN_CD-Z07388
TIER-EXECGOLD
Jun 17, 2017, 9:43 am
#88
Join Date: Aug 2007
Location: London, United Kingdom
Programs: BA Lifetime Gold;BA GGL; hhonors lifetime diamond; Marriott lt Gold; IH Plat Amb; Amex Centurion
Posts: 4,738
Jun 17, 2017, 9:54 am
#89
Ambassador, British Airways Executive Club, easyJet and Ryanair
Join Date: Sep 2011
Location: UK/Las Vegas
Programs: BA Gold (GGL/CCR)
Posts: 15,913
Jun 17, 2017, 10:06 am
#90
Join Date: Jul 2016
Location: Cornwall
Posts: 774
No need to sue, it is present in the code.trackingInfo["GGLMember"] = "false"
This is a pretty useless comment
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