Am I valuable to BA?
#1
Original Poster
Join Date: Jun 2012
Posts: 141
Am I valuable to BA?
Trying to work out my worth to BA.
I usually fly 3 times a year with BA usually 2 x short hall economy to Palma, and 1 longhaul premium or business to USA.
I spend between £100k and £200k on 2 x BA premium Amex and between £200k and £500k on HSBC Premier MasterCard.
I presume BA sell the Avios to the CC companies so my spend is definitely contributing to BA profits in a round about way.
Any thoughts?
I usually fly 3 times a year with BA usually 2 x short hall economy to Palma, and 1 longhaul premium or business to USA.
I spend between £100k and £200k on 2 x BA premium Amex and between £200k and £500k on HSBC Premier MasterCard.
I presume BA sell the Avios to the CC companies so my spend is definitely contributing to BA profits in a round about way.
Any thoughts?
#3
Join Date: Sep 2015
Location: Peterborough, UK
Programs: BA Silver; IHG Spire; Avis P+; Global Entry
Posts: 1,505
Nope... as the Amex is a shared between BA and Amex it won't be much
and in regards to be itself.. they only care about large corporate contracts... everyone else is just maximising profits
and in regards to be itself.. they only care about large corporate contracts... everyone else is just maximising profits
#6
Join Date: Sep 2016
Location: UK
Programs: BA Executive Club - Gold
Posts: 257
With £11.5 billion in revenue for 2015 I think it is fair to say that 95% of people on this forum do not particularly matter to BA.
As mentioned above, unless you control large corporate spend or are GGL repeatedly / GGfL then we are merely fractions of percentages even with multiple premium LH trips each year.
As mentioned above, unless you control large corporate spend or are GGL repeatedly / GGfL then we are merely fractions of percentages even with multiple premium LH trips each year.
#8
Join Date: Aug 2010
Location: Gloucestershire
Programs: BA Gold (ex-GGL, maybe future Silver), Hilton Diamond
Posts: 6,198
Again, absolutely not (and they'd barely acknowledge you if that was your monthly flying, rather than annual). The credit card spend may be of interest to avios, but BA won't know about it.
Not meaning to be dismissive, but that reflects both the size of the organisation and indicative of the way that it deals with its corporate customers.
I assume that you don't have any other flying that you could divert to BA, or control any travel spend for your business. If so, that might pique a little interest (but again, only a little).
Not meaning to be dismissive, but that reflects both the size of the organisation and indicative of the way that it deals with its corporate customers.
I assume that you don't have any other flying that you could divert to BA, or control any travel spend for your business. If so, that might pique a little interest (but again, only a little).
#9
FlyerTalk Evangelist
Join Date: Nov 2007
Location: The Hague, NL
Programs: GMLFL, Life 2.0 - Mucci Premiere Classe & des Chevaliers Toulousiens
Posts: 22,911
With that kind of spend on your AMEX it may be worth considering using them as your TA instead of booking with BA direct. I have found them to be extremely helpful with travel problems, especially when flights were booked via them.
#10
Join Date: Jan 2000
Programs: Latinpass Million Miler. BA Gold.
Posts: 3,544
To be fair to the OP he didn't suggest he was important to BA, just curious what his worth was.
BA carries around 45 million passengers a year. Your three trips makes you six "passengers" - so you are about a 6/45 millionth worth to BA.
BA operating profit (in 2015) was USD1.9 billion - so you accounted for around USD250 of that. Not a lot really.
BA carries around 45 million passengers a year. Your three trips makes you six "passengers" - so you are about a 6/45 millionth worth to BA.
BA operating profit (in 2015) was USD1.9 billion - so you accounted for around USD250 of that. Not a lot really.
#11
Original Poster
Join Date: Jun 2012
Posts: 141
To be fair to the OP he didn't suggest he was important to BA, just curious what his worth was.
BA carries around 45 million passengers a year. Your three trips makes you six "passengers" - so you are about a 6/45 millionth worth to BA.
BA operating profit (in 2015) was USD1.9 billion - so you accounted for around USD250 of that. Not a lot really.
BA carries around 45 million passengers a year. Your three trips makes you six "passengers" - so you are about a 6/45 millionth worth to BA.
BA operating profit (in 2015) was USD1.9 billion - so you accounted for around USD250 of that. Not a lot really.
We do fly on other airlines, however no interest in just flying BA for the tier points as i do not value lounge access and when/ if I want it then I pay.
Many thanks.
#12
A FlyerTalk Posting Legend
Join Date: Aug 2006
Location: Argentina
Posts: 40,210
Every customer is 'valuable' just some more than others.
Although I don't fly BA as often as I did I have been a returning customer for over 50 years. I like to think I'm more valuable than some Johnny -come-lately who comes on here throwing his weight about just because he's got a Gold card earned by flying other airlines.
Although I don't fly BA as often as I did I have been a returning customer for over 50 years. I like to think I'm more valuable than some Johnny -come-lately who comes on here throwing his weight about just because he's got a Gold card earned by flying other airlines.
#13
Join Date: Dec 2009
Posts: 858
Rather than the $250 value by Blackberry Addict - ie a share of the overall profit - your marginal profit, and therefore your worth, could be the entire cost of your ticket minus airport and government fees. (I am ignoring the fuel costs for carrying 100/150kgs of pax and luggage)
I am also assuming your flights are not full or oversold (and BA had one in five of its seats fly empty last year)
That's why small changes in passenger numbers can lead to massive changes in profits/losses.
One could even argue that the large-spending corporate customers bring in no profits at all: their role is simple to pay all the costs, meaning that the other passengers provide the profits!
I am also assuming your flights are not full or oversold (and BA had one in five of its seats fly empty last year)
That's why small changes in passenger numbers can lead to massive changes in profits/losses.
One could even argue that the large-spending corporate customers bring in no profits at all: their role is simple to pay all the costs, meaning that the other passengers provide the profits!
#14
FlyerTalk Evangelist
Join Date: Mar 2010
Location: JER
Programs: BA Gold/OWE, several MUCCI, and assorted Pensions!
Posts: 32,145
BA still refer to me as a 'valued customer', which always makes me giggle considering how little we now use BA
Still, last year we kindly donated £10k in fares, taxes and fees to the Joint Venture with AA. Not a bad return for 63k miles flown in J/F
Still, last year we kindly donated £10k in fares, taxes and fees to the Joint Venture with AA. Not a bad return for 63k miles flown in J/F
#15
Moderator, Iberia Airlines, Airport Lounges, and Ambassador, British Airways Executive Club
Join Date: Feb 2010
Programs: BA Lifetime Gold; Flying Blue Life Platinum; LH Sen.; Hilton Diamond; Kemal Kebabs Prized Customer
Posts: 63,803
However that is indeed the wrong way to look at it. BA does collectively need repeat bookings from regular customers, and is keenly aware of this. I am pretty certain that senior BA management regard BAEC as the jewel in the company crown. It will even encourage individual Gold cardmembers to fly a bit more often in order to retain their cards, if they look like running short on the requalification criteria. It just isn't dependent on any one particular customer, which is probably a good thing.