Last edit by: KARFA
This thread focuses on experiences and reactions for the implementation of buy on board for shorthaul, mainly led by impressions taken from flying on board British Airways' shorthaul services.
An information thread exists for your questions, particularly if they are on factual matters, here:
Buy on board: Information guide for BA shorthaul economy services
If you have an opinion about the concept of Buy on Board, the right thread is:
Buy on board: Implemented on BA short haul - opinions on the concept
Photos of current BoB menu (September 2018) post #125 in information thread
An information thread exists for your questions, particularly if they are on factual matters, here:
Buy on board: Information guide for BA shorthaul economy services
If you have an opinion about the concept of Buy on Board, the right thread is:
Buy on board: Implemented on BA short haul - opinions on the concept
Photos of current BoB menu (September 2018) post #125 in information thread
Buy on board: Experiences and reactions from BA's shorthaul economy service
#376
Suspended
Join Date: Feb 2006
Posts: 1,992
Have you checked out Air Asia's website lately? They have a whole area on buying food as you book your seats/luggage. Pretty good system, something BA could consider?
#378
Join Date: Jan 2017
Location: London
Programs: BA Silver
Posts: 114
I did this when I flew with them a couple of years ago, it works really well! They have your food assigned to your seat number, they quickly check your boarding pass before giving you your food. Quick, easy and quite affordable (at the time due to the exchange rate).
#379
Join Date: Dec 2007
Location: Harrogate
Programs: BA, KL, DL
Posts: 996
I did this when I flew with them a couple of years ago, it works really well! They have your food assigned to your seat number, they quickly check your boarding pass before giving you your food. Quick, easy and quite affordable (at the time due to the exchange rate).
The new pre-booking process also makes you select the free drink: water, tea/coffee or carbonated drink. It speeds up the process even further as cabin crew don't have to ask for your drink selection and can just dispense.
#381
Suspended
Join Date: Sep 2013
Location: Mexico City
Programs: Life Miles, Miles and more
Posts: 518
Well yes, except a 45 minute flight is blocked at 1 hour 30, plus boarding time, deboarding time, and then pax on connections. Suddenly your 'short hop' is several hours. And frankly, pax get on the plane with an expectation, whether free or not, that there will be something they can eat/drink, and plan that way. Who is anyone to judge them? Many pax now are not even getting offered a water, that is appalling.
I think BA may regret all the PR around this. Would've been much, much better to introduce it quietly, and most pax probably wouldn't have noticed. The absolute shambles certainly will be noticed even by people who didn't want to buy anything.
#382
Join Date: Oct 2015
Location: LON
Programs: BA Gold; LH FTL; IHG Diamond; Marriott Gold; ALL Gold
Posts: 1,758
You think most people wouldn't notice if cabin crew suddenly started asking for credit cards when providing the drinks service??
#383
Join Date: Jan 2017
Programs: HH - Gold, BA - Blue
Posts: 188
Actually, that'd be the worst place to trial it on. Put it on the longer flights where they can take their time and learn it so that crew can get use to it. Doing it on an MAN or EDI where the cruise is between 15-45 minutes is not helping. If you look at this the majority of issues are coming on the short sectors where crew are under pressure before they've even commenced to get everyone served.
#384
Join Date: Jan 2007
Location: UK
Programs: Tufty Club (Gold), BAGA Gymnastics level 4, 440yds swimming certificate
Posts: 2,533
Actually, that'd be the worst place to trial it on. Put it on the longer flights where they can take their time and learn it so that crew can get use to it. Doing it on an MAN or EDI where the cruise is between 15-45 minutes is not helping. If you look at this the majority of issues are coming on the short sectors where crew are under pressure before they've even commenced to get everyone served.
#385
Join Date: Jan 2017
Programs: HH - Gold, BA - Blue
Posts: 188
#386
Join Date: May 2015
Location: ATL/MCO
Programs: Costco Executive, RaceTrac Sultan of Soda, Chick-fil-A Red
Posts: 5,660
#387
Moderator: British Airways Executive Club, Iberia Airlines, Airport Lounges and Environmentally Friendly Travel
Join Date: Jan 2003
Location: London, UK
Posts: 22,210
My observations from yesterday evening's AMS-LHR. This flight commanded a healthy uptake in sales. Crew appeared to manage each transaction efficiently and it seemed everyone who wanted to purchase F&B were able to do so in the very short time available although sales did continue right up to the Flight Crew's we're beginning our approach into Heathrow PA.
My Avios purchase was the crew member's first experience of this type, she seemed a little hesitant at first but she completed the sale successfully in under a minute.
One closing observation: the hot chocolate seems to be a very popular choice, if this flight is anything to go by.
My Avios purchase was the crew member's first experience of this type, she seemed a little hesitant at first but she completed the sale successfully in under a minute.
One closing observation: the hot chocolate seems to be a very popular choice, if this flight is anything to go by.
#388
Join Date: Jan 2017
Programs: HH - Gold, BA - Blue
Posts: 188
1 - 4 Crew Members focussed on it, whereas BA seem to have 1 or 2 for CE and 3-4 for BoB. If you have 3, you've lost the war before the battle has even started.
2 - An iPad and a phone? We have a single hand held device which takes care of everything. We even take cash in most currencies!
3 - Lack of Training / Knowledge / Know How. One of the last things I learnt in training was how to use the epos system. I also have the plus, of not having 3/4/5 other crew who don't know the system either. I must've done about 10 sectors on the bistro service of just learning the epos system whilst the more regular individual served and helped me if needed. Compare this to BA where the entire crew are new to the system, they're training happened last year and it turns out they were trained on a prototype of a draft... not even the final product. So many of the questions the crew asked were answered with "well we're not sure yet" "well there's a few bugs"
The implementation team responsible for the BoB, literally have set the crew up to fail.
#389
Ambassador, British Airways Executive Club, easyJet and Ryanair
Join Date: Sep 2011
Location: UK/Las Vegas
Programs: BA Gold (GGL/CCR)
Posts: 15,914
...
3 - Lack of Training / Knowledge / Know How. One of the last things I learnt in training was how to use the epos system. I also have the plus, of not having 3/4/5 other crew who don't know the system either. I must've done about 10 sectors on the bistro service of just learning the epos system whilst the more regular individual served and helped me if needed. Compare this to BA where the entire crew are new to the system, they're training happened last year and it turns out they were trained on a prototype of a draft... not even the final product. So many of the questions the crew asked were answered with "well we're not sure yet" "well there's a few bugs"
The implementation team responsible for the BoB, literally have set the crew up to fail.
3 - Lack of Training / Knowledge / Know How. One of the last things I learnt in training was how to use the epos system. I also have the plus, of not having 3/4/5 other crew who don't know the system either. I must've done about 10 sectors on the bistro service of just learning the epos system whilst the more regular individual served and helped me if needed. Compare this to BA where the entire crew are new to the system, they're training happened last year and it turns out they were trained on a prototype of a draft... not even the final product. So many of the questions the crew asked were answered with "well we're not sure yet" "well there's a few bugs"
The implementation team responsible for the BoB, literally have set the crew up to fail.
Your post is enlightening, it does suggest that BoB was rushed in (perhaps to boost the Q4 profits and bolster the bonuses of the beancounters). It appears BA were keen to get BoB operating as quickly as possible. It would have made more sense to me to have commenced BoB with the introduction of Club Europe on domestics. As it is, lots of negative publicity.