Commercialisation of the lounges

Old Jan 2, 17, 7:14 am
  #31  
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Originally Posted by rossmacd View Post
Heineken. No one said it was great quality, but folk seem to enjoy it
Clever of BA not to mention 'x% are Heineken drinkers' as part of their little pamphlet!!
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Old Jan 2, 17, 7:29 am
  #32  
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Originally Posted by rossmacd View Post
Heineken. No one said it was great quality, but folk seem to enjoy it
Down this neck of the woods Heineken is seen as a premium brand. I bought six cans just the other week and thought it tasted better compared to the local stuff which is still pretty decent. Mind you anything cold tastes great in the heat we've been having.

As for the Samsung stand. I'm surprised they agreed to pay good money to have their display located in what from memory must be one of the quietest areas in the whole T5 lounge complex.
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Old Jan 2, 17, 9:03 am
  #33  
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Thank you all for your replies. Interesting to see opinions for both sides of the arguement.

Just a thought... if we work on the assumption that this type of marketing is here to stay in the lounges, would it be more bearable if we had a say in what we saw? For example, BA send some form of email survey around.

Personally, I'm always partial to experiencing different drinks so I'd be an advocate for the placement of more beverages. However, I'm not as interested in the tech side of things as I've got all I need.

I guess what I'm asking is should we have a say in the type of placed advertising?
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Old Jan 2, 17, 9:09 am
  #34  
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Originally Posted by FClassOrBust View Post
I guess what I'm asking is should we have a say in the type of placed advertising?
'We' as in who? The lounge users? I can guarantee you that's not going to happen! This is merely an advertising choice.
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Old Jan 2, 17, 9:12 am
  #35  
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Originally Posted by FClassOrBust View Post
Thank you all for your replies. Interesting to see opinions for both sides of the arguement.

Just a thought... if we work on the assumption that this type of marketing is here to stay in the lounges, would it be more bearable if we had a say in what we saw? For example, BA send some form of email survey around.

Personally, I'm always partial to experiencing different drinks so I'd be an advocate for the placement of more beverages. However, I'm not as interested in the tech side of things as I've got all I need.

I guess what I'm asking is should we have a say in the type of placed advertising?
Wishful thinking, I'd say. There may be a set of brands that BA is prepared to be associated with (and some may even be prepared to be associated with BA...) but it'll just be a matter of economics as to which ones get a lounge pitch with these going to the highest bidders.
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Old Jan 2, 17, 9:39 am
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Originally Posted by Quarky Quark View Post
Average annual income of £60k. Interesting. I presume there must have been some surveys, although I don't recall any referencing salary.
The stats aren't right... it says that the average annual income of lounge users is lower than the average annual income of all long-haul passengers.
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Old Jan 2, 17, 10:00 am
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Well if these companies are fool enough to believe their own marketing people and subsidise the BA product and profit then so be it. But to me advertising doesn't change one iota of my purchase choice and even less so when I know it is so targeted in this way.

And the idea that anyone would fill in a questionnaire on the effectiveness of the marketing .... nah.
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Old Jan 2, 17, 10:23 am
  #38  
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Apologies, I should have been clearer. 'We' refers to us the lounge users.

When I said survey I didn't mean a document that consisted of multiple pages. Perhaps something very simple.

My thinking is, if you're going to try and advertise products to get my attention, at least make them something I'm interested in. And yes, I'm aware you can't please everyone but if it was a simple "Which would you like to see advertised in the lounges? Food and drink, Technology, Services or Clothing", at least its generic enough for BA to partner with someone.

Like I said originally, I'm not a fan of the in-lounge advertising. If I wanted to shop I'd stroll around T5.
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Old Jan 2, 17, 10:32 am
  #39  
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Originally Posted by FClassOrBust View Post
Apologies, I should have been clearer. 'We' refers to us the lounge users.

When I said survey I didn't mean a document that consisted of multiple pages. Perhaps something very simple.

My thinking is, if you're going to try and advertise products to get my attention, at least make them something I'm interested in. And yes, I'm aware you can't please everyone but if it was a simple "Which would you like to see advertised in the lounges? Food and drink, Technology, Services or Clothing", at least its generic enough for BA to partner with someone.

Like I said originally, I'm not a fan of the in-lounge advertising. If I wanted to shop I'd stroll around T5.
but your thinking is based on a flawed premise: ba sells advertising space, not Samsung products, and their customer for that space is Samsung, not lounge users. BA couldn't care less that Samsung's effort will succeed or flop as long as they pay the advertising fee. As far as they're concerned, if tanqueray wants to pay to advertise in an AA meeting (and i don't mean the airline) that's fine with them as long as they pay the cash. All those months represent significant income.
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Old Jan 2, 17, 10:59 am
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Originally Posted by Washington DC View Post
The stats aren't right... it says that the average annual income of lounge users is lower than the average annual income of all long-haul passengers.
it's all those non-BAEC members traveling in WTP to deposit their money in the Caymans
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Old Jan 2, 17, 11:54 am
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Originally Posted by FClassOrBust View Post
Apologies, I should have been clearer. 'We' refers to us the lounge users.

When I said survey I didn't mean a document that consisted of multiple pages. Perhaps something very simple.

My thinking is, if you're going to try and advertise products to get my attention, at least make them something I'm interested in. And yes, I'm aware you can't please everyone but if it was a simple "Which would you like to see advertised in the lounges? Food and drink, Technology, Services or Clothing", at least its generic enough for BA to partner with someone.

Like I said originally, I'm not a fan of the in-lounge advertising. If I wanted to shop I'd stroll around T5.
I couldn't care less would be my answer

I also agree with Orbitmic
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Old Jan 2, 17, 12:18 pm
  #42  
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I think I'm almost immune to advertising (OK, experts will say otherwise) but as long as they are not intrusive, visually or physically, I can ignore them happily.

What REALLY gets my goat is when free-standing placards obstruct my movement, or when they're stuffed down my face on BA's IFE.

Oh, and the adverts on Flyertalk, which are a massive PITA, especially on iPad with a slow connection.
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Old Jan 2, 17, 12:57 pm
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They could do this properly of course, for example

Partner with a number of British food and drink brands who provide x amount of produce free of charge, the brands are displayed where they are served and BA runs a website where you can purchase the said brands for delivery direct to your home. Almost no risk to BA, reduces cost of purchases for the lounges and the potential for a new retail operation added to which it would not annoy customers (it may even please some).
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Old Jan 2, 17, 1:04 pm
  #44  
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Worcester ... my mind immediately clicked to "Posh Crisps", whichh might deter pilferage in lieu of a pallet load delivered to one's home
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Old Jan 2, 17, 2:22 pm
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Originally Posted by T8191 View Post
Worcester ... my mind immediately clicked to "Posh Crisps", whichh might deter pilferage in lieu of a pallet load delivered to one's home
Jersey Royals? In season Asparagus, Stitchlinton cheese, Gloucester old spot pork, Angus beef, we really do have some of the best food and drink in the world. BA could showcase it and sell it. I am sure it would be profitable enough just selling Malts.
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