Commercialisation of the lounges

Old Jan 1, 17, 11:49 pm
  #16  
 
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I had a bit of time in GF last week and I barely noticed the Samsung stand.
Given that at that moment I was a bit unwell and all I wanted was a quiet spot where to rest a little, no bother came from the stand. I don't even remember bright lights.

If the stand personnel wandered the lounge for surveys or marketing speech, I agree it would be a disruption. But a silent stand, not light up like a concert stadium... I don't find it annoying.
Being useless, pointless or not, it's not my concern as long as it's not intrusive

PS
They should slap on the fingers who choose that last picture for the closing slide/page.

Last edited by Lefly; Jan 1, 17 at 11:54 pm
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Old Jan 2, 17, 12:41 am
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In 2013 in the lounges, "Average passenger dwell time is 52 minutes, double that of any other area within the airport"
But in 2016 "Customers spend an average of 90 minutes in the British Airways lounges."
Longer waits for food, showers, or just more enjoyable???
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Old Jan 2, 17, 1:05 am
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Originally Posted by muscat View Post
In 2013 in the lounges, "Average passenger dwell time is 52 minutes, double that of any other area within the airport"
But in 2016 "Customers spend an average of 90 minutes in the British Airways lounges."
Longer waits for food, showers, or just more enjoyable???
It's the fat that many of us build into our schedules because Heathrow doesn't work sometimes. I can usually stand about 45 mins in GF before going for a walk amongst people that are not so full of themselves haha
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Old Jan 2, 17, 1:11 am
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Very interesting read. I am staggered that almost half the lounge users are leisure travellers.
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Old Jan 2, 17, 1:20 am
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I wonder if the lounge use data carries across to premium cabins too. When I look at short haul CE there is a large proportion of interline from US or Europe - and they are i guess predominately leisure. I guess I am about half and half. Long haul seems to have a lot of people on leisure too and why not, there is an increasingly large population of newly retired who are fortunate to have a reasonable disposable income. This is certainly the case on other long haul carriers such as Finnair, Qatar, Malaysian and Eva that I have flown on in the last couple of months.
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Old Jan 2, 17, 1:25 am
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I try and factor in extra time for delays on trains, the tube, incoming flights, security etc. and I do like a bit of time in the lounges anyway. Hate going in, rushing through some food and five minutes later trying to get to a remote gate because you've 40 minutes to spare.

If I flew daily or weekly like some here and lived in the London area, then I probably would time things so I don't spend as much time sitting around an airport, but as I have a few hours travel to get to LHR, I want leeway.
Same thing when I'm overnighting in a hotel. My flight might be a few hours away but I would rather spend that time at the airport than sitting in a hotel room by myself watching Jeremy Kyle or something whilst waiting for 11am checkout.
Also, I begrudge paying 15-20 sometimes for luke warm breakfasts in a hotel when I can eat in the lounge without further reaching in my pocket.

Last edited by xenole; Jan 2, 17 at 1:34 am
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Old Jan 2, 17, 1:42 am
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Back to topic, is the keg of Beer in GF I saw before xmas a permanent feature or an advertising feature?
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Old Jan 2, 17, 1:59 am
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As others have said longer lounge time for us is as a result of a good journey, knowing the M25 we always build in contingency time so we don't have to worry if there are delays and if not we can relax in the lounge.

With regard to the advertising as long as it is quiet and the staff leave us alone, it's not a big issue except to the extent it is taking up space when there are insufficient seats.
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Old Jan 2, 17, 3:39 am
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Originally Posted by IThink View Post
Back to topic, is the keg of Beer in GF I saw before xmas a permanent feature or an advertising feature?
it it has been suggested that this is to avoid people taking cans of beer now BoB is upon us, in which case it will be for as long as it takes them to sack Cruz and replace him with someone who gets BA.
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Old Jan 2, 17, 3:39 am
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Originally Posted by IThink View Post
Back to topic, is the keg of Beer in GF I saw before xmas a permanent feature or an advertising feature?
It is a marketing feature, and is due to be with us for at least another few weeks. It is place currently as I type
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Old Jan 2, 17, 5:21 am
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Originally Posted by CD747 View Post
Interesting to read the other side of the coin:
http://www.bamedia.co.uk/media/Briti..._Pack_2013.pdf

(Also, interesting that the toilet split (proportion of male/female) in the FLounge doesn't match the stated demographic split in the guide )
Bear in mind dwell time in the toilet; men go faster.

Originally Posted by muscat View Post
In 2013 in the lounges, "Average passenger dwell time is 52 minutes, double that of any other area within the airport"
But in 2016 "Customers spend an average of 90 minutes in the British Airways lounges."
Longer waits for food, showers, or just more enjoyable???
Possibly, longer connection times in the timetable, and/or more efficient connections processing (security, flight connections) leading to more of the timetabled connection time in the lounge rather than a queue?

Originally Posted by windowontheAside View Post
Very interesting read. I am staggered that almost half the lounge users are leisure travellers.
I suspect this has a lot to do with how your average European business traveller in ET won't accrue status, whereas the discount Club ticket they pay for on holiday will get them into the lounge.
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Old Jan 2, 17, 5:29 am
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What brand is the beer keg anyway?

Only promotions I've seen recently are the Samsung stands in the CCR and GF.
Also the whisky one on the bar in the CCR.

I like the food/drink ones as they seem more appropriate.
Would have definitely tried the macaroons.

As for Samsung, the opportunity to play with some of their hardware would be useful. A new phone is something someone on business may look at more than a 55"+ tv whilst passing through.
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Old Jan 2, 17, 5:30 am
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Originally Posted by xenole View Post
What brand is the beer keg anyway?
Heineken. No one said it was great quality, but folk seem to enjoy it
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Old Jan 2, 17, 5:32 am
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Originally Posted by rossmacd View Post
Heineken. No one said it was great quality, but folk seem to enjoy it
Thought I saw Heineken mentioned somewhere.
Not sure why they would have a promo stand as the lounges have bottles in the fridges.
Something perhaps British and from craft breweries would be more apt rather than advertising something you've had for years.
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Old Jan 2, 17, 7:04 am
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Originally Posted by xenole View Post
Thought I saw Heineken mentioned somewhere.
Not sure why they would have a promo stand as the lounges have bottles in the fridges.
Something perhaps British and from craft breweries would be more apt rather than advertising something you've had for years.
Honestly why would BA care provider the advertiser pays up.

No reason at all why a craft brewery couldn't step forward, in practice I would suggest the numbers don't stack up.
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