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Buy on board: Implemented on BA short haul - opinions on the concept

Old Sep 29, 2016, 2:55 am
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Last edit by: Aus_Mal
This thread is for opinions on the concept of Buy on Board, concerned with the rights or wrongs of the decision to introduce it.

An information thread exists for your questions, particularly if they are on factual matters, here:
Buy on board: Information guide for BA shorthaul economy services

There is a separate thread for experiences, anecdotes, reactions and related comments, which is to be found here:
Buy on board: Experiences and reactions from BA's shorthaul economy services

Useful sub-links
chongcao posted a comparison of other oneworld airlines' BOB prices

Not happy about these changes?
If you have an existing booking, you may be able to complain and get 1000 Avios or cancel for free until 28 days before departure. BA's complaint form.

However, in November 2016, phone calls to BA indicated that "no refunds would be given as food & drinks were complimentary and not part of the T&C."
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Buy on board: Implemented on BA short haul - opinions on the concept

Old Dec 8, 2017, 5:57 pm
  #3721  
 
Join Date: Jul 2012
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Originally Posted by nallison
Careful, someone will be along to accuse you of posting 'fake news'!
Do we have a user realDonaldTrump?
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Old Dec 8, 2017, 6:01 pm
  #3722  
Ambassador, British Airways Executive Club, easyJet and Ryanair
 
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Originally Posted by orbitmic
hmm if you are going to ask that question I think you might as well make the equation complete with ‘and the possibility of space available upgrades’ on the AA side which is very much part of the deal.
Yes, for the lucky few with the highest CIV who can get the upgrade. It’s not unusual to see the upgrade list with 16-20 names on it. But I thought we were discussing the F&B rather than upgrades. Even for those lucky enough to get an upgrade, there’s no lounge for them unless they’ve forked out hundreds of dollars for some sort of membership/credit card.

People here are accusing BA of being stingy whilst applauding AA for being generous. Well, that’s not what I’d call generous - give me the lounge on the ground over a free drink and a packet of crisps in the air.
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Old Dec 8, 2017, 6:03 pm
  #3723  
 
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Originally Posted by Flip42
Finnair.
I thought that the answer in this forum would be Qatar Airways.
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Old Dec 8, 2017, 6:07 pm
  #3724  
 
Join Date: Jul 2012
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Have they teamed up with Heathrow Airport who regularly seem taken by surprise that planes are landing there?
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Old Dec 8, 2017, 6:36 pm
  #3725  
 
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Originally Posted by FlyingScientist
I thought that the answer in this forum would be Qatar Airways.
so far I‘ve never flown QR in Y so I can‘t comment on that.
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Old Dec 8, 2017, 7:07 pm
  #3726  
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Originally Posted by nallison
Given that BA are being significantly outperformed by AF and LH, I don't see them joining the party.
I do not think that this is factually correct but, frankly, this kind of comparison is a bit of a non sequitur anyway. The reasons why some airlines do better than others are related to many factors, onboard catering being only one among many others and extremely unlikely to be one of the most significant. You would need a far more complex analysis than just laying side by side differences in financial results and differences in catering to even begin to build a credible argument.
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Old Dec 8, 2017, 8:17 pm
  #3727  
FlyerTalk Evangelist, Ambassador, British Airways Executive Club
 
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Originally Posted by Tobias-UK
Yes, for the lucky few with the highest CIV who can get the upgrade. It’s not unusual to see the upgrade list with 16-20 names on it. But I thought we were discussing the F&B rather than upgrades. Even for those lucky enough to get an upgrade, there’s no lounge for them unless they’ve forked out hundreds of dollars for some sort of membership/credit card.
I'm not really sure what the difference is? People were mentioning onboard F&B and you said "yes, but at least on BA you get F&B in lounge" (also note that for AA it is only before domestic flights that this is not possible for AA Plats and EXP, so one needs to extrapolate that this would apply to all of BA's European network rather than domestic to make a significant difference) and I'm saying yes but if you want to extend the comparison to potential F&B in lounge differences, then it makes sense to also add the potential F&B onboard through upgrades.

And indeed, on AA, space available upgrades are only a potential and not a certainty. As you point out on premium heavy routes (Transcon, Hawaii, etc) only a tiny portion of AA status holders will get their upgrade. By contrast, to be honest, some regional/short haul and offpeak links get very short upgrade lists.

My personal sense (from the start) has been that comparisons with AA are entirely irrelevant anyway as this is an entirely different market. In my view, the logical scope of comparison is primarily AF and LH (and to a lesser extent the likes of LX, AZ, TK, SK, AY, OS, etc) for competition on the long haul connecting market in Y and W (which I personally believe to be the main 'risk' associated with BA's policy) and U2 and all European competitors on individual short haul routes (which I personally feel is less of a risk for BA).
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Old Dec 8, 2017, 8:52 pm
  #3728  
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Originally Posted by orbitmic
... My personal sense (from the start) has been that comparisons with AA are entirely irrelevant ...
I agree, but I am responding to posts that keep making that comparison. I find the constant comparisons between airlines rather boring, especially when that comparison is made with an axe to grind.

Even accepting your example vis-à-vis an AA upgrade, on many short flights First Class catering makes Club Europe short band catering look generous! I’ve done 12 flights between LAS/LAX/PHX in the last 8 weeks, all I get on those flights is a drink and a pack of popcorn, crisps or trail mix - and those flights are typically 50-65 minutes flying time.

I don’t care about BA’s competitors or how much profit it makes or even what its yields are, all I care about is the product. I hated BoB when it was introduced, but CE was introduced on domestics and I am now a very happy chap with the new offering.
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Old Dec 9, 2017, 12:32 am
  #3729  
 
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Originally Posted by Flip42


so far I‘ve never flown QR in Y so I can‘t comment on that.
Plus QR don't do short haul (regularly anyway ).
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Old Dec 9, 2017, 12:39 am
  #3730  
 
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Plus QR are subsidised by the state.
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Old Dec 9, 2017, 12:44 am
  #3731  
 
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With the implementation of "Apple Pay Cash" for iPhone users on iOS 11.2 in the US, could this work onboard? What about Visa Electron cards in Apple Pay (before anyone says Visa Electron isn't compatible with Apple Pay, it is in many places in Europe but not the UK)?
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Old Dec 9, 2017, 1:38 am
  #3732  
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Originally Posted by Tobias-UK
I hated BoB when it was introduced
I still do! Even more because of the way it has changed the interaction between crew and passengers than in terms of actual lack of catering (I’d personally prefer no service at all or just free water/tea/coffee than that thing).

As for CE, I’m not interested in buying CE on o/d flights myself and even if I were, CE catering has very badly deteriorated on my main route (former band 3 now medium) where I find it wholly inadequate.

In my case comparison makes sense in the sense that it’s precisely because others’ offer is better that I have switched a significant part of my flights but by that I mean comparison with the alternatives I actually have (both on o/d and connecting) and not comparison with AA which flies entirely different routes.
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Old Dec 9, 2017, 1:54 am
  #3733  
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Originally Posted by miamiflyer8
With the implementation of "Apple Pay Cash" for iPhone users on iOS 11.2 in the US, could this work onboard? What about Visa Electron cards in Apple Pay (before anyone says Visa Electron isn't compatible with Apple Pay, it is in many places in Europe but not the UK)?
I think any Apple source is all OK for BA BoB, Android remains a no-go however. There are very few Apple Pay payments onboard, contactless is the most popular usage, followed by PIN. The non acceptance of cash, from what I've seen, is partly to do with some non UK travellers on some routes, since other airlines take cash; but the bigger factor seems to be that passengers often have some pound coins or a note readily available in their pocket, whereas their credit card may be buried in the overhead locker and they are sat in a window seat. Or their bag is in the hold...... But most customers seem OK to use Visa or Mastercard, I don't see many AMEX cards being used.
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Old Dec 9, 2017, 2:07 am
  #3734  
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Originally Posted by orbitmic
I still do! Even more because of the way it has changed the interaction between crew and passengers than in terms of actual lack of catering (I’d personally prefer no service at all or just free water/tea/coffee than that thing).
The interaction piece is indeed the aspect that has changed the dynamic between crew and passengers for the worse. It has sharply reduced the "welcome to British Airways" message, I think headingwest pointed out over a year ago that the customer service is now limited to getting on and off the aircraft, there is no "we are pleased to see you here" while actually flying, so passengers don't feel particularly valued, or not valued for that matter.

It's difficult to tell from just the short snatches of the the CEO's comments, I presume he said more than this, but there is a defensiveness that comes across in them perhaps reflecting the changed customer relations dynamic - if it had no downsides then the message would be something like "and we are going to building on this rip roaring success by adding new items, allowing pre-ordering, pre-payment, and other ways to extract more money from our lovely customers" rather than veiled hints to LH and AF. And those two airlines are what competition means to BA, not Aegean, TK, AA or Finnair.
NickB, Prospero, orbitmic and 2 others like this.
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Old Dec 9, 2017, 2:18 am
  #3735  
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Originally Posted by corporate-wage-slave
The interaction piece is indeed the aspect that has changed the dynamic between crew and passengers for the worse. It has sharply reduced the "welcome to British Airways" message, I think headingwest pointed out over a year ago that the customer service is now limited to getting on and off the aircraft, there is no "we are pleased to see you here" while actually flying, so passengers don't feel particularly valued, or not valued for that matter.

It's difficult to tell from just the short snatches of the the CEO's comments, I presume he said more than this, but there is a defensiveness that comes across in them perhaps reflecting the changed customer relations dynamic - if it had no downsides then the message would be something like "and we are going to building on this rip roaring success by adding new items, allowing pre-ordering, pre-payment, and other ways to extract more money from our lovely customers" rather than veiled hints to LH and AF. And those two airlines are what competition means to BA, not Aegean, TK, AA or Finnair.
Totally agree - the second part is exactly what I was trying to get at, it sounds like there is a bit of a "don't leave me alone" undertone to Cruz's message. And fully agree on the first part too. Sometimes as a GGL/CCR, it makes me feel as though many crew members are now worried about coming for the "hello, it's nice to have you here, if there is anything we can do please don't hesitate to say" bit they used to routinely do before for fear that one might actually answer: "oh I'd love a cup of tea" which they are not supposed to hand out for free. As a result, they politely/smilingly ignore you which is fine, but then those few minutes of chit chat do tend to have a strong impact on loyalty in my view and that is now 'lost advertising' (to a captive audience no less!) for the airline.

And that is not to even mention cases of travel incidents (long delays, missed connections, etc) when those few minutes a gifted SCCM might have to show you warmth and empathy. Just imagine - you are tired, angry at the world (and at the airline) and till recently the face of the airline had a chance to come and tell you that they were on your side and that you mattered. That did more to salvage some loyalty than thousands of avios of compensation, and it sorted the problem much earlier thereby preventing you from thinking about it over and again for hours and hours!! Now instead, they shy away discreetly for fear of that traumatic possible request for a glass of sparkling water which they would not know how to politely answer and the instant incident recovery is lost. I'm sure Cruz will tell me that this is anecdotal, but I don't think it is. I think it is the 'psychological effect' of BoB, and as for many other laws, psychological effects are often stronger and more noteworthy than their more obvious mechanical equivalents.

In short, before BoB, I'd say I had SCCM coming to say hello and speak for a few minute on at least 80% of my ET flights, now it is well below 10%. It is not about feeling important or anything, just that a few minutes of chatting made a flight more pleasant for passengers, and quite conceivably for crew.

Last edited by orbitmic; Dec 9, 2017 at 4:46 am
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