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Buy on board: Implemented on BA short haul - opinions on the concept

Buy on board: Implemented on BA short haul - opinions on the concept

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Old Jan 30, 17, 2:37 pm   -   Wikipost
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This thread is for opinions on the concept of Buy on Board, concerned with the rights or wrongs of the decision to introduce it.

An information thread exists for your questions, particularly if they are on factual matters, here:
Buy on board: Information guide for BA shorthaul economy services

There is a separate thread for experiences, anecdotes, reactions and related comments, which is to be found here:
Buy on board: Experiences and reactions from BA's shorthaul economy services

Useful sub-links
chongcao posted a comparison of other oneworld airlines' BOB prices

Not happy about these changes?
If you have an existing booking, you may be able to complain and get 1000 Avios or cancel for free until 28 days before departure. BA's complaint form.

However, in November 2016, phone calls to BA indicated that "no refunds would be given as food & drinks were complimentary and not part of the T&C."
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Old Sep 29, 16, 4:01 am
  #46  
 
Join Date: Feb 2005
Location: London, U.K.
Programs: bmi British Midland International Diamond Club
Posts: 3,263
Originally Posted by Arctic Troll View Post
You get to use the app to pay with Avios?

You didn't think Cruz was going to give high status pax something for free did you?
Not really, I'd be pleasantly surprised if they even offered a free hot drink though. Wishful thinking ;-)
Strawb is offline  
Old Sep 29, 16, 4:01 am
  #47  
 
Join Date: Dec 2014
Location: UK
Programs: BA, U2+, SK, AF/KL, IHG, Hilton, others gathering dust...
Posts: 2,334
No surprises. The prices look like they have based them on what easyJet charges, the drinks are almost identical and the food prices are in the ballpark (some higher, some lower). I don't know how these compare to what M&S charges instore, but am guessing the store prices are a bit lower, which is what I would expect.

The only difference to easyJet is that you can't pay with cash on BA, but you can pay with Avios, the exchange rate will be interesting.

Full on head to head LCC competition between BA and U2 from LGW, that should be interesting.
Oaxaca is offline  
Old Sep 29, 16, 4:02 am
  #48  
 
Join Date: Aug 2007
Location: CPH
Programs: EBG, M&M SEN, FB Gold
Posts: 502
Originally Posted by KARFA View Post
I think there was some suggestion status passengers would get something for free. Any information on that?
I participated in the press event Tuesday and asked that questions. The answer is that there is no freebie or vouchers planned for BAEC Gold member to begin with.

I made a small video of the M&S products that would be included in the launch:

/Henrik
herro is offline  
Old Sep 29, 16, 4:04 am
  #49  
 
Join Date: May 2014
Location: Glos
Programs: BA Gold
Posts: 7,114
Originally Posted by Down Low View Post
Rumour is rife today that the Club cabin will return to domestics when this is introduced.
You mean the middle seat will be converted to a table with no extra leg room

I miss the Thursdays that had £500 transatlantic flights, not how much it costs to buy a G&T
mikeyfly is offline  
Old Sep 29, 16, 4:04 am
  #50  
dsf
 
Join Date: May 2006
Location: Surbiton, Surrey, UK.
Programs: BA Gold
Posts: 1,543
Originally Posted by Oaxaca View Post
The only difference to easyJet is that you can't pay with cash on BA, but you can pay with Avios, the exchange rate will be interesting.
The Telegraph article says:

Originally Posted by Telegraph
However, cabin crew will accept BA’s frequent flier points, Avios, with a £3 ploughman’s sandwich, for example, costing 375 points.
dsf is offline  
Old Sep 29, 16, 4:05 am
  #51  
 
Join Date: Jan 2011
Location: BG
Programs: BAEC Silver, TK Elite, Hilton Diamond
Posts: 755
My SOF-LHR flight in February, which I bought April this year has gone from a hot meal and drinks, to an enhanced sandwich with drinks, to enhanced paid sandwich with no drinks included.

Lucky for me that the lounge in Sofia is so well stocked with cheese triangles, peanuts and crisps.
englisha is offline  
Old Sep 29, 16, 4:06 am
  #52  
 
Join Date: Aug 2013
Posts: 7,774
Originally Posted by phlyer View Post
If something has been taken away that was previously complementary, I suspect it will be tough luck.
There is no logic to that whatsoever. It was part of the ticket price, just like having somewhere to sit is part of the ticket price.
Ldnn1 is offline  
Old Sep 29, 16, 4:07 am
  #53  
 
Join Date: Feb 2010
Location: LCY
Programs: BAEC
Posts: 369
I really don't get this if they're not going to compete on price. This is a marketing fail. How does BA position itself now as a shorthaul carrier? A no frills full service carrier or an expensive low cost carrier. Either way is a contradiction and deliberately positions themselves worse than the market leader in either category.

Apart from people connecting to long haul BA, why choose BA?
MadProfessor is offline  
Old Sep 29, 16, 4:08 am
  #54  
 
Join Date: Aug 2004
Location: London, England
Programs: BA Silver
Posts: 3,735
Why oh why not just introduce something akin to domestic US onboard service i.e. free soft drinks and BoB food? I can handle the food thing as it was rubbish anyway, I can handle charging for booze as that was just crazy offering it for free when they are cutting costs elsewhere, but I find it very difficult to handle being charged for a water / juice / tea on a supposedly full service airline that will continue to charge higher fares than its competitors. It isn't just the £2 it would cost to purchase a drink, it is just the cheapening of the brand and the "experience" that I object to.

I might as well get the Amex plat card, use Priority Pass lounges and forget about loyalty and fly the cheapest carrier, which in most cases won't be BA.
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Old Sep 29, 16, 4:09 am
  #55  
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Join Date: Nov 2011
Posts: 536
Just seen this gem on BA's twitter account:
Hi David, the move comes after customer research, which highlighted dissatisfaction around our current catering offering
They really do take their customers for mugs.
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Old Sep 29, 16, 4:10 am
  #56  
 
Join Date: Sep 2012
Location: Hong Kong
Programs: BA Gold, DL PM, , Hilton Diamond (from being in a bed), SPG Plat, MR Plat
Posts: 918
There it is!
Attached Images  
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Old Sep 29, 16, 4:10 am
  #57  
 
Join Date: Dec 2009
Posts: 1,245
The quality and prices for the food looks relatively OK to me, especially in comparison to the BoB offer from US airlines.

I am disappointed about the price of the tea and coffee. I just doubt the quality will live up to the cost, and I do enjoy a nice cuppa on a flight. I expect alcohol consumption to significantly reduce on BA short haul flights....

Overall, not the huge disappointment I expected, but nevertheless it does make Lufthansa a more attractive proposition for me when flying into LHR. I just find a drink while reading/working makes for a more relaxing flight.
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Old Sep 29, 16, 4:11 am
  #58  
 
Join Date: Dec 2014
Location: UK
Programs: BA, U2+, SK, AF/KL, IHG, Hilton, others gathering dust...
Posts: 2,334
Originally Posted by Ldnn1 View Post
There is no logic to that whatsoever. It was part of the ticket price, just like having somewhere to sit is part of the ticket price.
Given that BA are marketing this as an upgrade and Alex Cruz is saying BA is "really, really far from being a low cost airline" (though in terms of cost base he may be right), I suspect you're in the wrong place if you are looking for logic.

Oaxaca is offline  
Old Sep 29, 16, 4:12 am
  #59  
 
Join Date: Oct 2007
Posts: 4,495
Originally Posted by simons1 View Post
The airport shops must be delighted as a percentage of people will bring on board (and then leave their rubbish for the crew to clear up).
The signs are at the printers:

Only food and drink purchased from British Airways may be consumed on the aircraft.
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Old Sep 29, 16, 4:12 am
  #60  
 
Join Date: Apr 2016
Location: Newcastle upon Tyne, UK
Programs: Starbucks Gold
Posts: 199
Just had the best Twitter response ever:

https://twitter.com/British_Airways/...19067974553601
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