This thread is for opinions on the concept of Buy on Board, concerned with the rights or wrongs of the decision to introduce it.

An information thread exists for your questions, particularly if they are on factual matters, here:
Buy on board: Information guide for BA shorthaul economy services

There is a separate thread for experiences, anecdotes, reactions and related comments, which is to be found here:
Buy on board: Experiences and reactions from BA's shorthaul economy services

Useful sub-links
chongcao posted a comparison of other oneworld airlines' BOB prices

Not happy about these changes?
If you have an existing booking, you may be able to complain and get 1000 Avios or cancel for free until 28 days before departure. BA's complaint form.

However, in November 2016, phone calls to BA indicated that "no refunds would be given as food & drinks were complimentary and not part of the T&C."