Last edit by: Prospero
The changes in summary
Applicable to bookings made from 28 April 2015
For more information, see BA's 28 January announcement and FAQ on ba.com
Earning
Changes to Avios accrual rates and tier bonuses
Earning with partners
Reduced earnings in Economy and Premium Economy
AA, IBERIA, JAL, LAN, TAM, ALASKA, SRI LANKAN, QANTAS, CATHAY.
Changes to tier bonuses
Changes to minimum Avios amounts (accrued per flight)
Changes to Tier Point earning rates
Spending
Promise of greater reward inventory/availability
Changes to standard flight redemption rates
Changes to Upgrade with Avios
Applicable to bookings made from 28 April 2015
For more information, see BA's 28 January announcement and FAQ on ba.com
Earning
Changes to Avios accrual rates and tier bonuses
- earning rates increase for flights booked in F, A, J, C, D, and W selling classes
- no change for flights booked in R, I, Y, B, and H selling classes
- earning rates reduce for flights booked in E, T, K, L, M, N, S, V, Q, O, and G selling classes
Earning with partners
Reduced earnings in Economy and Premium Economy
AA, IBERIA, JAL, LAN, TAM, ALASKA, SRI LANKAN, QANTAS, CATHAY.
Changes to tier bonuses
- no change to Gold tier bonuses (100%)
- Silver tier bonuses reduce from 100% to 50%
- no change to Bronze tier bonuses (25%)
Changes to minimum Avios amounts (accrued per flight)
- minimum thresholds increase for long haul premium fares (F, A, J, C, D, W)
- no change to restricted business class fares (R and I class) and flexible econony (Y, B, and H class)
- minimum thresholds decrease for WT+ (E and T class) - although there are no BA WTP flights that short
- minimum thresholds decrease from 500 to 250 Avios for mid priced economy (K, L, M, N, S, and V classes)
- minimum thresholds decrease from 500 to 125 Avios for cheapest economy (Q, O, and G classes)
Changes to Tier Point earning rates
- Club World London City flights reduce from 210 to 140 Tier Points
- Cheapest economy flights (in selling classes Q, O, and G) reduce from 50% to 25% Tier Points
- No change to minimum 2/4 segments for earning Bronze/Others
- No change to 25 segment / 50 segment Bronze/Silver earning option
- No other changes, thresholds still Bronze 300,Silver 600,Gold 1500,GGL 5000 (3000 to retain)
Spending
Promise of greater reward inventory/availability
- Guaranteed minimum 4 seats in economy on every flight
- Guaranteed minimum 2 seats in business on every flight
- Guaranteed seats will be available to book from 355 days before departure and may vanish 45 days before departure, if not already booked.
Changes to standard flight redemption rates
- Variable rates introduced divided into Off-peak and Peak
- For Peak time (school holidays and other busy times), and partner costs
- WT - stays the same cost
- WTP increases - from x1.5 to x2.0 multiplier (33% increase)
- Club World increases - from x2.0 to x3.0 multiplier (50% increase)
- First increases - from x3.0 to x4.0 multiplier (33% increase)
- For Off Peak time (including every Tuesday and Wednesday throughout the year)
- WT decreases by 35% from current values
- WT decreases by 13% from current values
- Club World increases by 25% from current values
- First increases by 13% from current values
- Free domestic add-ons abolished on short haul redemptions
- No word if CE redemptions will be charged 4500/Ł17.50 or 9000/Ł25 for the UK leg
- Variable rates introduced on Iberia
- Flight redemptions on BA's other airline partners will be charged at Peak rates all year round
Changes to Upgrade with Avios
- Eligible booking codes is set to increase in the near future, allowing mile upgrades from economy (WT and ET) for more travellers - K, L, M, N, S, and V classes added (exact fare codes subject to confirmation)
- Avios required for upgrade now based on the formula: Avios redemption price for the cabin you want to upgrade to, minus the Avios redemption price for the cabin you have paid for with cash. This means that certain off peak WTP to CW upgrades are more expensive than peak WTP to CW upgrades (assuming peak/off-peak variables will apply to UuA)
Executive Club Changes
#1246
Join Date: Aug 2012
Posts: 2,676
Dear Mr ...,
Thank you for your letter expressing your concerns about the recent changes to the Executive Club. At British Airways we always welcome comments from our valued Executive Club Members.
I've passed your letter on to the relevant teams within our organisation who will consider your feedback.
We look forward to welcoming you back on board in the near future.
Regards ...
blah blah blah.
Thank you for your letter expressing your concerns about the recent changes to the Executive Club. At British Airways we always welcome comments from our valued Executive Club Members.
I've passed your letter on to the relevant teams within our organisation who will consider your feedback.
We look forward to welcoming you back on board in the near future.
Regards ...
blah blah blah.
My money is on a 90% match for what I've just written.
#1247
Join Date: Apr 2012
Location: not far from MUC
Posts: 6,620
It's entirely possible my numbers are off. I'll go back and check! <sigh>
Collectively we must have re-invented the
#1248
Join Date: Dec 2003
Location: Surrey, UK
Programs: BA Gold....er now Silver...er now Bronze....er now Blue
Posts: 3,507
So I've bitten the bullet and cleared out my Avios before the changes come in. I usually use them for long haul premium cabins in the new 'peak periods - summer and christmas - to LAS - either full avios or UUA - and I simply won't earn enough from travel and no longer shopping at Tescos. Plus I have got rid of my Amex PP.
So have booked an ex-DUB UUA to LAS at Christmas for my mother and I and have just used to rest of my meagre collection to fly a friend from GRU-LAS next month to join me for a weekend for the grand total of 69k miles and Ł40. Not a bad deal for a Y ticket with the lack of YQ.
I guess all my long haul holiday travel will now be ex-EU or on other airlines.
So have booked an ex-DUB UUA to LAS at Christmas for my mother and I and have just used to rest of my meagre collection to fly a friend from GRU-LAS next month to join me for a weekend for the grand total of 69k miles and Ł40. Not a bad deal for a Y ticket with the lack of YQ.
I guess all my long haul holiday travel will now be ex-EU or on other airlines.
#1250
Join Date: Sep 2010
Location: LON (mostly)
Programs: FlyingBlue Platinum Elite / BAEC Silver
Posts: 1,953
<snip>
Golds paying for full fare club tickets will see a small reduction in the number of Avios required for an off-peak redemption but a small increase in the number of Avios required for a peak redemption.
<snip>
Golds paying for full fare club tickets will see a small reduction in the number of Avios required for an off-peak redemption but a small increase in the number of Avios required for a peak redemption.
Golds paying for full fare club tickets will see a small reduction in the number of Avios required for an off-peak redemption but a small increase in the number of Avios required for a peak redemption.
<snip>
Golds paying for full fare club tickets will see a small reduction in the number of Avios required for an off-peak redemption but a small increase in the number of Avios required for a peak redemption.
Incidentally, for the sake of pragmatism, all decimals should be rounded up to the nearest whole integer. It's is impossible to fly a part of a sector - when it comes to avios earnings - unless BA credits you avios only to the point where your airplane crashed. (forgive the morbid humour)
#1251
FlyerTalk Evangelist
Join Date: Mar 2010
Location: JER
Programs: BA Gold/OWE, several MUCCI, and assorted Pensions!
Posts: 32,144
At least I fly BA
#1254
FlyerTalk Evangelist
Join Date: Mar 2010
Location: JER
Programs: BA Gold/OWE, several MUCCI, and assorted Pensions!
Posts: 32,144
#1255
Join Date: May 2014
Posts: 40
So, pardon my various levels of ignorance here, but:
Please do correct me if I'm wrong, but I think I represent a fairly large section of BA's customer base. I'm probably not a frequent flier as such, but between work and leisure I get through some 20-30 sectors per year (mostly domestic or within Europe). I'll book CE if the price is decent, ET the rest of the time. Like most people who pay for their own flights price is an important factor, but 99% of the time I'll pay extra to stay loyal to BA - partially because in a good year I'll hit silver - which is very handy to have.
I may not represent a majority on this forum, but from speaking to colleagues and friends I get the sense that my consumer pattern is a fairly common one. Again, please do correct me if I'm wrong about this.
What I'm wondering is: Don't these changes, combined with the new shorthaul cabins, pretty much screw me with regards to BA?
I know the stuff about loyalty schemes being there to "reward" loyal customers is all marketing guff, the reason reason they exist is to keep customers and to convince you to pay more money to fly with a specific airline - but with the new changes I'm going to have a very hard time convincing myself that I'm not better off just consistently booking EasyJet and paying for exit row seats. Am I wrong or are BA really eroding the gap between themselves and the LCCs here? At least for customers such as myself.
Please do correct me if I'm wrong, but I think I represent a fairly large section of BA's customer base. I'm probably not a frequent flier as such, but between work and leisure I get through some 20-30 sectors per year (mostly domestic or within Europe). I'll book CE if the price is decent, ET the rest of the time. Like most people who pay for their own flights price is an important factor, but 99% of the time I'll pay extra to stay loyal to BA - partially because in a good year I'll hit silver - which is very handy to have.
I may not represent a majority on this forum, but from speaking to colleagues and friends I get the sense that my consumer pattern is a fairly common one. Again, please do correct me if I'm wrong about this.
What I'm wondering is: Don't these changes, combined with the new shorthaul cabins, pretty much screw me with regards to BA?
I know the stuff about loyalty schemes being there to "reward" loyal customers is all marketing guff, the reason reason they exist is to keep customers and to convince you to pay more money to fly with a specific airline - but with the new changes I'm going to have a very hard time convincing myself that I'm not better off just consistently booking EasyJet and paying for exit row seats. Am I wrong or are BA really eroding the gap between themselves and the LCCs here? At least for customers such as myself.
#1256
Join Date: Aug 2012
Posts: 2,676
As a silver doing domestic or european travel - yes - you've been hit hard.
On a ET booking in most discount booking codes - you'd have previously earnt 200% of the traveled miles. Now you'll earn 100%.
If you book the very very deep ET codes (O,G and Q) - you'll be losing TPs too.
It'll make retaining silver much harder, and earning sufficient miles to redeem harder.
On a ET booking in most discount booking codes - you'd have previously earnt 200% of the traveled miles. Now you'll earn 100%.
If you book the very very deep ET codes (O,G and Q) - you'll be losing TPs too.
It'll make retaining silver much harder, and earning sufficient miles to redeem harder.
#1257
Join Date: May 2014
Posts: 40
As a silver doing domestic or european travel - yes - you've been hit hard.
On a ET booking in most discount booking codes - you'd have previously earnt 200% of the traveled miles. Now you'll earn 100%.
If you book the very very deep ET codes (O,G and Q) - you'll be losing TPs too.
It'll make retaining silver much harder, and earning sufficient miles to redeem harder.
On a ET booking in most discount booking codes - you'd have previously earnt 200% of the traveled miles. Now you'll earn 100%.
If you book the very very deep ET codes (O,G and Q) - you'll be losing TPs too.
It'll make retaining silver much harder, and earning sufficient miles to redeem harder.
With silver no longer a realistic target and the new EasyJetesque seat pitches, the equation simply doesn't add up anymore. And I can't possibly be the only person for whom that's the case.
#1258
Join Date: Aug 2012
Posts: 2,676
That's what I thought. Now, beyond my own selfish needs, surely it's not good news for BA if semi-frequent fliers such as myself all stop paying extra from BA and decamp to LCCs?
With silver no longer a realistic target and the new EasyJetesque seat pitches, the equation simply doesn't add up anymore. And I can't possibly be the only person for whom that's the case.
With silver no longer a realistic target and the new EasyJetesque seat pitches, the equation simply doesn't add up anymore. And I can't possibly be the only person for whom that's the case.
We cannot say whether it's good or not. Perhaps they don't make a good margin on your kind of flying - who knows! The only people who know whether a down turn in business on European legs is a good thing or not is BA. To simply say that someone not spending money is bad is not necessarily true - if the margin is below target, or is negative then it *might* be better not to have that particular bum on that particular seat. But I'm not a revenue manager at an airline.
I understand your position. I barely scrape into Gold each year (1570 last year!). If I wasn't gold - I'd be making some serious considerations about whether BA is the right programme for me. Equally I'd be wondering if BA are the right airline and I might be inclined to try others.
#1259
Join Date: May 2014
Posts: 40
BA have obviously done their calculations and figure it's worth it for them to make this change.
We cannot say whether it's good or not. Perhaps they don't make a good margin on your kind of flying - who knows! The only people who know whether a down turn in business on European legs is a good thing or not is BA. To simply say that someone not spending money is bad is not necessarily true - if the margin is below target, or is negative then it *might* be better not to have that particular bum on that particular seat. But I'm not a revenue manager at an airline.
I understand your position. I barely scrape into Gold each year (1570 last year!). If I wasn't gold - I'd be making some serious considerations about whether BA is the right programme for me. Equally I'd be wondering if BA are the right airline and I might be inclined to try others.
We cannot say whether it's good or not. Perhaps they don't make a good margin on your kind of flying - who knows! The only people who know whether a down turn in business on European legs is a good thing or not is BA. To simply say that someone not spending money is bad is not necessarily true - if the margin is below target, or is negative then it *might* be better not to have that particular bum on that particular seat. But I'm not a revenue manager at an airline.
I understand your position. I barely scrape into Gold each year (1570 last year!). If I wasn't gold - I'd be making some serious considerations about whether BA is the right programme for me. Equally I'd be wondering if BA are the right airline and I might be inclined to try others.
And only time will tell, I'm definitely "leaving" BA when my current period of silver ends, and I don't expect I'll be back. I suspect I'm not alone in this, time will tell if that's a good or a bad thing for BA.
#1260
Join Date: Feb 2013
Location: UK
Programs: I go wherever the content takes me.
Posts: 5,698
I understand your position. I barely scrape into Gold each year (1570 last year!). If I wasn't gold - I'd be making some serious considerations about whether BA is the right programme for me. Equally I'd be wondering if BA are the right airline and I might be inclined to try others.
If my travel pattern was of bargain basement Y travel then I think I would be off to EZY now, Flounge or no Flounge.
I'm not quite 100% understanding why BA is essentially ceding passengers to LCCs at the bottom end of their market. Perhaps there's an optimism that more profitable passengers are waiting in the wings, or that simply running a points scheme like Avios is far more profitable.