BA Status Colours - Will it always be Black/Gold/Silver/Bronze/Blue? Time for change?
#17
Moderator: British Airways Executive Club
Join Date: Jan 2009
Programs: Battleaxe Alliance
Posts: 22,127
I think the colours should be reversed and Bronze should be Gold. Silver will stay the same. Gold will be bronze.
However the CCR card should be fluorescent pink.
(Prems can stay black.)
However the CCR card should be fluorescent pink.
(Prems can stay black.)
#18
Join Date: Jun 2002
Location: South Florida
Programs: All the best ones.
Posts: 1,415
The current names have served us well, but it would be fun to change their names to destroy the DYKWIA rants. Instead of them saying "I have Gold status" to making them say: "I have Happy status." The BA staff can respond with "Ok, it's good that you are happy!"
But knowing the mindset of executives, warrior names best fit their personas. But nowadays open aggression is to be avoided.
Hipster status that compliments the status holder with a hint of freedom and fun might endear FFs because the current status names seem unemotional and unconnected.
Premier = Genius
GGL = Grand Wizard
Gold = Wizard
Silver = Magician
Bronze = Jester
Blue = Vagabond
Then each card can still use the existing colors, have a character logo and appeal to the pseudo Harry Potter and magic trend.. Best of all, the gate agents will have to say "We will begin boarding for all our Wizards and OWEs at this time."
Marketing themes for BAEC include "we want to make your travels more magical." Just like the payday loan advertisements, kids will nag their parents for BAEC status and merchendise.
But knowing the mindset of executives, warrior names best fit their personas. But nowadays open aggression is to be avoided.
Hipster status that compliments the status holder with a hint of freedom and fun might endear FFs because the current status names seem unemotional and unconnected.
Premier = Genius
GGL = Grand Wizard
Gold = Wizard
Silver = Magician
Bronze = Jester
Blue = Vagabond
Then each card can still use the existing colors, have a character logo and appeal to the pseudo Harry Potter and magic trend.. Best of all, the gate agents will have to say "We will begin boarding for all our Wizards and OWEs at this time."
Marketing themes for BAEC include "we want to make your travels more magical." Just like the payday loan advertisements, kids will nag their parents for BAEC status and merchendise.
Last edited by Peter M; Mar 23, 2014 at 10:58 pm
#19
Join Date: Dec 2009
Location: Bedfordshire, UK
Programs: BA Gold, Geek platinum
Posts: 2,004
Why not name them after supermarkets?
Blue = Lidl
Bronze = Asda
Silver = Sainsbury
Gold = Waitrose
GGL = Fortnum & Mason
Premier = Private chef and a couple of farms in the Cotswolds
#21
Ambassador, British Airways Executive Club
Original Poster
Join Date: Feb 2008
Location: UK
Posts: 10,126
I maybe should have added in the first post this thread was all a bit slightly tongue in cheek as well as reading folks views and ideas, some of which are quite humorous.
#22
Join Date: Jan 2011
Location: MAN
Programs: MUCCI, BA Blue, IHG Gold
Posts: 1,402
I do sort of agree that the oneworld colours aren't straight forward, and not all the airlines have the same system. I get that this can be confusing for a beginner.
CX gold is BA Silver is OW ? what
Also AA gold isn't worth much at all so I'm told.
and AA platinum, which sounds like you can't get anything better, has AA executive platinum.
I like that BA has a straight forward system. Its nice that they name a tier after the Concorde.
CX gold is BA Silver is OW ? what
Also AA gold isn't worth much at all so I'm told.
and AA platinum, which sounds like you can't get anything better, has AA executive platinum.
I like that BA has a straight forward system. Its nice that they name a tier after the Concorde.
#23
Join Date: Apr 2005
Location: London
Programs: BA Lifetime Gold & GGL & CCR, HH Diam, Bonvoy Titanium, IHG Spire, Tastecard
Posts: 7,549
personally not a fan of colour inflation where "silver status" suddenly is gold only to make people feel better.
Also get confused by "Premier Plus 1k minus 2/3" status which - unless ranked with all the "Premier Premium 2D Exec Platinum Diamond" statusses - doesnt tell me anything.
Also get confused by "Premier Plus 1k minus 2/3" status which - unless ranked with all the "Premier Premium 2D Exec Platinum Diamond" statusses - doesnt tell me anything.
#24
Suspended
Join Date: Mar 2002
Location: Canada, USA, Europe
Programs: UA 1K
Posts: 31,452
BA Status Colours - Will it always be Black/Gold/Silver/Bronze/Blue? Time for change?
Keep it simple. No more inflation. If anything make it easier to understand, harder to get, and more valuable once you have it.
#25
Join Date: Sep 2012
Location: Balham - Gateway to The South
Programs: BA Bronze
Posts: 2,020
Colours are fine, don't confuse me, I have enough trouble with left and right!
I always think of (toungue firmly in cheek) the Olympics
Blue: Me, any other plebs and certain university rowing teams who are both blue....we are the sloggers who sit in steerage and are thankful of it. We arent allowed to enter the 'big race' that happens every four years
Bronze: Third prize or second runner up in the Olympics (not bad...it's a medal after all).
Silver: Second prize and first runner up, better than getting Bronze....but 'dammit I was that close to winning.'
Gold: First prize, but not really, the race was won but the really big winners have been and done it already.
GGL: Gets CBE or OBE for services to the 'sport'.
Prem: Marries into the 'Family'.
I always think of (toungue firmly in cheek) the Olympics
Blue: Me, any other plebs and certain university rowing teams who are both blue....we are the sloggers who sit in steerage and are thankful of it. We arent allowed to enter the 'big race' that happens every four years
Bronze: Third prize or second runner up in the Olympics (not bad...it's a medal after all).
Silver: Second prize and first runner up, better than getting Bronze....but 'dammit I was that close to winning.'
Gold: First prize, but not really, the race was won but the really big winners have been and done it already.
GGL: Gets CBE or OBE for services to the 'sport'.
Prem: Marries into the 'Family'.
#26
Moderator: British Airways Executive Club, Marriott Bonvoy
Join Date: May 2006
Location: Englandshire
Programs: SPG LT Plat, BA G, BD*LG, MG Blue+ ...
Posts: 16,014