More competition for WTP
Mar 5, 2014, 12:50 pm
#1
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More competition for WTP
LH are launching a Premium Economy product ^
http://www.lufthansagroup.com/en/themen/premium-economy
Too many of BAs routes are old, crammed wtp cabins, but then with the exception of Virgin and their limited network, there's not a lot of choice for people wanting to fly in a premium cabin.
From the photos, it implies that LH PE on their 747 will be 2-3-2, which if true will be a major improvement on BA ^
http://www.lufthansagroup.com/en/themen/premium-economy
Too many of BAs routes are old, crammed wtp cabins, but then with the exception of Virgin and their limited network, there's not a lot of choice for people wanting to fly in a premium cabin.
From the photos, it implies that LH PE on their 747 will be 2-3-2, which if true will be a major improvement on BA ^
Mar 5, 2014, 12:56 pm
#2
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And the add on to get lounge access is interesting (especially as in some instances their J lounges are better than the *G ones).
So basically it's starting to look a lot like long haul J class did the first time I rode it 20+ years back
So basically it's starting to look a lot like long haul J class did the first time I rode it 20+ years back
Mar 5, 2014, 1:02 pm
#3
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Mar 5, 2014, 1:06 pm
#5
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BA W seat on refurb'ed 777-200 and 77W, 787 and 388 looks competitive with this.
Mar 5, 2014, 1:16 pm
#6
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Mar 5, 2014, 1:28 pm
#8
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Mar 5, 2014, 1:42 pm
#9
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I note with interest that Lufthansa have “set off on a journey to become a five star airline”.
So they are about fifteen years behind BA and VS with premium economy and ten years behind QR with their marketing. That does not sound like a particularly innovative strategy to me!
So they are about fifteen years behind BA and VS with premium economy and ten years behind QR with their marketing. That does not sound like a particularly innovative strategy to me!
Mar 5, 2014, 1:49 pm
#11
Join Date: Jul 2011
Posts: 1,663
LH are only just beginning to face the huge pressure from the LCC's in their home market. They are 10 years behind BA in facing this threat as the UK is the most mature LCC market, and they will have much to do in the coming years to stay competitive.
Mar 5, 2014, 2:13 pm
#12
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The premium economy cabin is clearly a long haul offering. Furthermore, much of the 'five star airline' opportunities are likely to focus on long haul markets where there is time to deliver a stand-out product. These markets tend not to be characterised by LCC competition (unless you consider QR and their brothers to be LCCs).
Mar 5, 2014, 2:15 pm
#13
Join Date: Oct 2013
Programs: BA GGL/CCR
Posts: 370
I'm sorry, I just don't get the concept of "Premium Economy." Why would one pay a premium to fly essentially third class instead of fourth class? The seats, ultimately, are similar, food is inedible in all classes save F on both BA & LH....I don't get it.
Disclaimer: I'm a spoiled mostly F/sometimes J flyer, but I will say that I was recently faced with the prospect of having to fly back in either Y or W LAX-LHR, and had a J option not become possible at the last second, I would have paid for Y, not W. I don't see the appeal.
Disclaimer: I'm a spoiled mostly F/sometimes J flyer, but I will say that I was recently faced with the prospect of having to fly back in either Y or W LAX-LHR, and had a J option not become possible at the last second, I would have paid for Y, not W. I don't see the appeal.
Mar 5, 2014, 2:20 pm
#14
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I'm sorry, I just don't get the concept of "Premium Economy." Why would one pay a premium to fly essentially third class instead of fourth class? The seats, ultimately, are similar, food is inedible in all classes save F on both BA & LH....I don't get it.
Disclaimer: I'm a spoiled mostly F/sometimes J flyer, but I will say that I was recently faced with the prospect of having to fly back in either Y or W LAX-LHR, and had a J option not become possible at the last second, I would have paid for Y, not W. I don't see the appeal.
Disclaimer: I'm a spoiled mostly F/sometimes J flyer, but I will say that I was recently faced with the prospect of having to fly back in either Y or W LAX-LHR, and had a J option not become possible at the last second, I would have paid for Y, not W. I don't see the appeal.
Mar 5, 2014, 2:25 pm
#15
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