Silly lemon
Oct 22, 12, 8:33 am
#1
Original Poster
Join Date: Jan 2012
Location: London, UK
Programs: BA gold, *A gold, SPG silver, HHonors gold
Posts: 1,438
Silly lemon
Has anyone else seen the silly BA adverts featuring a slice of lemon?
This one is on BA.com:
I'm pretty sure the equivalent one on the Tube has the lemon talking about itself in the first person. I hadn't had a coffee yet though this morning.
Pretty asinine IMHO.
This one is on BA.com:
I'm pretty sure the equivalent one on the Tube has the lemon talking about itself in the first person. I hadn't had a coffee yet though this morning.
Pretty asinine IMHO.
Oct 22, 12, 8:40 am
#2
FlyerTalk Evangelist
Join Date: Aug 2002
Location: London
Programs: Mucci. Nothing else matters.
Posts: 37,028
This one specifically refers to the lemon being in a G&T.
I can think of at least one FTer who will be content with the content of the ad, for that reason alone.
I can think of at least one FTer who will be content with the content of the ad, for that reason alone.
Oct 22, 12, 8:42 am
#3
FlyerTalk Evangelist
Join Date: May 2007
Programs: BA Gold
Posts: 12,048
Marketing message 1: Fly BA and get a fully flat bed in CW offering space, privacy and comfort and the opportunity to arrive at your destination relaxed and refreshed.
Marketing message 2: Fly BA ... get a free slice of lemon!
Seriously though ... I like the ad. Lemons are one of my favourite things and I like the yellow colour too. It looks fresh, healthy and invigorating.
Marketing message 2: Fly BA ... get a free slice of lemon!
Seriously though ... I like the ad. Lemons are one of my favourite things and I like the yellow colour too. It looks fresh, healthy and invigorating.
Oct 22, 12, 9:02 am
#5
Join Date: Dec 2007
Location: LON BCN SYD
Programs: A3 *G, BA Gold, former BD *G, OZ Diamond Plus *G, VA Gold, AA, DL, EK, QF, Amex
Posts: 1,072
I wish they would offer lime as well as lemon.
I prefer my mineral water with lime, and it would mean they could offer Corona too!
I prefer my mineral water with lime, and it would mean they could offer Corona too!
Oct 22, 12, 11:56 am
#7
Suspended
Join Date: May 2009
Posts: 4,959
Have you seen the TV advert that premieres tonight?
http://www.youtube.com/watch?v=MH6lJ69B4k4
http://www.youtube.com/watch?v=MH6lJ69B4k4
Oct 22, 12, 12:02 pm
#9
Join Date: Oct 2011
Location: City of Kingston Upon Hull
Programs: BAEC Silver
Posts: 4,793
Originally Posted by colmc
Saw it tweeted by BA earlier. Not bad, and makes an stab at trying to dispel the "stuffy" BA image.
Oct 22, 12, 12:48 pm
#13
Join Date: Dec 2009
Location: London
Programs: Mucci Petit Four de Pucci, RedVee's Navigator Badge, BA Gold, Hilton Diamond
Posts: 3,090
I think the lemon ad is quite good - catches the eye. But it does require the person reading or watching to think a bit. Some might say that's asking a lot of no frills frequent flyers, who this appears to be aimed at. 
(I wouldn't say that, of course!
)
(I wouldn't say that, of course!
)
Last edited by Fruitcake; Oct 22, 12 at 12:54 pm
