Silly lemon
Oct 28, 2012, 6:30 am
#61
Join Date: Dec 2009
Location: Living the Essex dream
Programs: BA bronze
Posts: 1,471
New BA Ad..."friendly lemon"
...had a quick scan on the board and cannot see anything about the new BA ad campaign.
I have to say I do like the new ad, short and to the point and pointing out the differences between BA and the LCC
218
I have to say I do like the new ad, short and to the point and pointing out the differences between BA and the LCC
218
Oct 28, 2012, 6:35 am
#62
Moderator: British Airways Executive Club, Iberia Airlines, Airport Lounges and Environmentally Friendly Travel
Join Date: Jan 2003
Location: London, UK
Posts: 22,212
Oct 28, 2012, 6:38 am
#63
Moderator: British Airways Executive Club
Join Date: Jan 2009
Programs: Battleaxe Alliance
Posts: 22,127
Oct 28, 2012, 6:44 am
#64
Join Date: Dec 2009
Location: Living the Essex dream
Programs: BA bronze
Posts: 1,471
Oct 28, 2012, 6:52 am
#65
Join Date: Apr 2005
Posts: 799
I like the ads. It has the English understatement that we mainland Europeans so much like. It really says "our product is so good we can now focus on the small details." Having flown a non-reclining low cost carrier recently that is a really powerful message.
Oct 28, 2012, 7:22 am
#66
Fontaine d'honneur du Flyertalk
Join Date: Jul 2001
Location: Morbihan, France
Programs: Reine des Muccis de Pucci; Foreign Elitist (according to others)
Posts: 19,172
What's wrong with it - I'd rather a Happy Lemon rather than a Bitter Lemon.
I feel a G&T coming on!1
Oct 28, 2012, 8:23 am
#67
Original Poster
Join Date: Jan 2012
Location: London, UK
Programs: BA gold, *A gold, SPG silver, HHonors gold
Posts: 1,438
) I must say it's grown on me, and I'm certainly glad for the ethos that underlies it. And I speak as one who ought to be at cruising altitude right now enjoying a gratis whisky and ginger, but is grounded by that troublesome Sandy 
Oct 28, 2012, 4:02 pm
#68
FlyerTalk Evangelist
Join Date: Oct 2006
Location: London, UK
Programs: BA Gold, SQ Gold, KQ Platinum, IHG Diamond Ambassador, Hilton Gold, Marriott Silver, Accor Silver
Posts: 16,348
The TV adverts really are rubbish IMO. Totally pointless, they don't sell the product well, and are just rather 'bleugh'. The 'To Fly to Serve' has no meaning in the context of the adverts. 