'Know Me' initiative
Jul 2, 2012, 1:18 pm
#1
Original Poster
Join Date: Jan 2010
Location: London, England
Programs: BA Exec Club, Virgin FC
Posts: 443
'Know Me' initiative
Just saw this on businesstraveller.com and couldn't find it already posted on here..
http://www.businesstraveller.com/new...mea-initiative
quite interesting...but i doubt they'd find me on Google...I have a VERY common name!!
http://www.businesstraveller.com/new...mea-initiative
quite interesting...but i doubt they'd find me on Google...I have a VERY common name!!
Jul 2, 2012, 1:24 pm
#3
Join Date: Nov 2009
Location: Robin Hood Territory
Programs: BA Silver, MUCCI des Soins Medicaux, Le médecin personnel ŕ PUCCI GALORE
Posts: 1,613
Interesting indeed.
They'll never find me as a) it's too sensitive and b) I'm too non-descript (but I did get a lot of questions in the BA tent @ TOL
)
Good idea - if it works. Strikes me as a bit of a lottery and BA has not been renowned for consistency so this might be a bad move unless it was applied very thoroughly.
They'll never find me as a) it's too sensitive and b) I'm too non-descript (but I did get a lot of questions in the BA tent @ TOL
) Good idea - if it works. Strikes me as a bit of a lottery and BA has not been renowned for consistency so this might be a bad move unless it was applied very thoroughly.
Jul 2, 2012, 1:25 pm
#4
Join Date: Jul 2005
Location: Ireland
Programs: BA Gold, A3 Gold, BD..oh, wait..
Posts: 4,045
Perhaps they've created a gigantic Guess Who? app for all these new iPads 
Jul 2, 2012, 1:47 pm
#5
Join Date: Nov 2009
Location: Robin Hood Territory
Programs: BA Silver, MUCCI des Soins Medicaux, Le médecin personnel ŕ PUCCI GALORE
Posts: 1,613
Perhaps they've created a gigantic Guess Who? app for all these new iPads
Jul 2, 2012, 2:28 pm
#6
Join Date: Apr 2002
Location: Edinburgh UK
Programs: BA Silver, HHonours Gold, Mucci of Pucci, Oyster Card, Nectar Card, Father's Day Card
Posts: 9,372
Whilst it is a nice marketing gimmick to be able to have info to say relevant things to people - and no doubt it will provide a warm glow for the person named for a few moments - I'd be happier to improvements in the inboard experience than someone saying, "Oh edi-traveller we haven't seen you on board for a few months".
I'd rather have a decent sized coffee cup on UK Dom rather than a thimble and a few personal words - unless the words were, " Oh edi-traveller we've listened to your incessant moaning about the thimbles of coffee and we've introduced a Grande Cup especially for you....."
It would be sad if someone was welcomed on board CW for the first time only to be told that their meal choice wasn't available (or would they make sure the Cw first timer got what they wanted - by possibly pissing off a regular)?
I'd rather have a decent sized coffee cup on UK Dom rather than a thimble and a few personal words - unless the words were, " Oh edi-traveller we've listened to your incessant moaning about the thimbles of coffee and we've introduced a Grande Cup especially for you....."
It would be sad if someone was welcomed on board CW for the first time only to be told that their meal choice wasn't available (or would they make sure the Cw first timer got what they wanted - by possibly pissing off a regular)?
Jul 2, 2012, 2:56 pm
#10
Join Date: Jul 2010
Location: UK
Programs: BA Silver, EK Silver, ABP ;)
Posts: 1,631
'Know Me' initiative
I did mean to make a serious point.
The iPad seems to have been a customer service revolution at BA.
I love the miles and tier points and I'm willing to give up a deal of personal information in exchange, but this sort of scenario:
http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
is quite perturbing
The iPad seems to have been a customer service revolution at BA.
I love the miles and tier points and I'm willing to give up a deal of personal information in exchange, but this sort of scenario:
http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
is quite perturbing
Jul 2, 2012, 3:53 pm
#13
Suspended
Join Date: Dec 2005
Posts: 9,916
This is the same thing luxury hotels do, particularly for VIP guests and depending on size and hotel for all guests. Pictures (from the Internet) of that day's check-ins are given to front door, check-in staff and duty managers.
Jul 2, 2012, 3:55 pm
#14
Join Date: Jul 2006
Location: Quite close to NQY
Programs: BAEC Silver,clubcard,clubcard plus, BA Amex................ And Mucci x3 ;)
Posts: 9,488
I'd rather have a decent sized coffee cup on UK Dom rather than a thimble and a few personal words - unless the words were, " Oh edi-traveller we've listened to your incessant moaning about the thimbles of coffee and we've introduced a Grande Cup especially for you....."
God, if they applied the same to me, they would have to tell me, " oh cornishsimon, we've listened to your constant and consistent moaning and were introducing flights from NQY to LCY, LHR and LGW!"
cs
Last edited by Prospero; Jul 2, 2012 at 4:23 pm Reason: repair quotation frame
Jul 2, 2012, 3:57 pm
#15
Join Date: Jul 2008
Location: LHR/HKG
Programs: BA Gold, SPG Gold, Marriott Gold, HHon Diamond, Fairmont Prem
Posts: 222
I share my name (including middle name) with a celebrity - so when my name is googled, unfortunately it is not me that comes up!
We are also almost the same age.
We are also almost the same age.