Ba(Hons) Dissertation research - 2 Minutes of your time is needed please!
Jan 18, 2012, 1:02 pm
#1
Original Poster
Join Date: Dec 2010
Location: Washington DC, USA / London, UK
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Posts: 43
Ba(Hons) Dissertation research - 2 Minutes of your time is needed please!
Dear All,
I have been a long time lurker since nearly 2 years now, which has deepened my interest in the aviation industry, especially in BA of course
Due to my great interest in the airline industry, I have decided to base my Bachelor Dissertation around this topic.
In brief my Thesis question is : What affects the consumer purchasing decision when flying short haul.
The aim of my research is to set up a comparative study, comparing the average flyer to a frequent flyer. As I have mainly been lurking around the BA forum, I have decided to kindly ask all fellow BA Ft's ( all other Ft's are of course also encouraged to participate) to participate in my research!
The questionnaire consists of 18 questions, which are all multiple choice and won't take longer than 2 minutes to complete!
For Leisure Travel, please follow this link:
https://www.surveymonkey.com/s/schmi...ation_research
For Business related Travel, please follow this link:
https://www.surveymonkey.com/s/schmi...businesstravel
Many thanks in advance for your help
On a side note - has anyone else applied for the BA Leadership graduate programme? If yes, how long did it take for them to contact you?
I have been a long time lurker since nearly 2 years now, which has deepened my interest in the aviation industry, especially in BA of course
Due to my great interest in the airline industry, I have decided to base my Bachelor Dissertation around this topic.
In brief my Thesis question is : What affects the consumer purchasing decision when flying short haul.
The aim of my research is to set up a comparative study, comparing the average flyer to a frequent flyer. As I have mainly been lurking around the BA forum, I have decided to kindly ask all fellow BA Ft's ( all other Ft's are of course also encouraged to participate) to participate in my research!
The questionnaire consists of 18 questions, which are all multiple choice and won't take longer than 2 minutes to complete!
For Leisure Travel, please follow this link:
https://www.surveymonkey.com/s/schmi...ation_research
For Business related Travel, please follow this link:
https://www.surveymonkey.com/s/schmi...businesstravel
Many thanks in advance for your help
On a side note - has anyone else applied for the BA Leadership graduate programme? If yes, how long did it take for them to contact you?
Last edited by schmidlin88; Jan 18, 2012 at 2:18 pm
Jan 18, 2012, 1:33 pm
#4
Suspended
Join Date: Jan 2004
Location: UK
Posts: 11,969
Hi,
May I (helpfully I hope!) ask whether you are interested in both business AND leisure travel decisions?
Although you refer to "comparing the average flyer to a frequent flyer" you use the word "consumer" which in research terms might imply specifically to many "non-business". But your last question specifically asks about business travel and I'm not sure that is clear in your post as with the exception of the last question your questionnaire seems suitable more for leisure travellers as it ignores the influence of corporate policy and arrangements for employee business travellers.
Most FT'ers are I believe predomently business travellers. If you are interested in those as well, I'm not clear how you will find how much influence they have on their own business related travel decisions and how their business travel will influence their leisure travel.
I mean to be helpful but a few of your questions may not provide helpful information to you. In fact a question which asks people to put in order ie highest influence is "1" etc ... what MOST influences them is going to tell you an awful lot more than the individual questions. How will you work out which influences travellers most? Also you cannot ask two questions in one eg "Availability of discounts and 'air miles' is important for me". How would you know whether it is discounts or airmiles that they are rating - which is pretty important to differentiate? And do you mean "discounts" or as I think you mean "lowest price"?
There are a number of issues with your questions ...... happy to help if you want ... just post!
I hope that helps.
Good luck with your course.
May I (helpfully I hope!) ask whether you are interested in both business AND leisure travel decisions?
Although you refer to "comparing the average flyer to a frequent flyer" you use the word "consumer" which in research terms might imply specifically to many "non-business". But your last question specifically asks about business travel and I'm not sure that is clear in your post as with the exception of the last question your questionnaire seems suitable more for leisure travellers as it ignores the influence of corporate policy and arrangements for employee business travellers.
Most FT'ers are I believe predomently business travellers. If you are interested in those as well, I'm not clear how you will find how much influence they have on their own business related travel decisions and how their business travel will influence their leisure travel.
I mean to be helpful but a few of your questions may not provide helpful information to you. In fact a question which asks people to put in order ie highest influence is "1" etc ... what MOST influences them is going to tell you an awful lot more than the individual questions. How will you work out which influences travellers most? Also you cannot ask two questions in one eg "Availability of discounts and 'air miles' is important for me". How would you know whether it is discounts or airmiles that they are rating - which is pretty important to differentiate? And do you mean "discounts" or as I think you mean "lowest price"?
There are a number of issues with your questions ...... happy to help if you want ... just post!
I hope that helps.
Good luck with your course.
Last edited by uk1; Jan 18, 2012 at 1:44 pm
Jan 18, 2012, 1:37 pm
#5
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Location: London, UK
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Posts: 16,340
Completed! Best of luck with your dissertation. ^
The BA Leaders for Business Program will be probably get back to you in a few weeks. The first stage (if successful at online application) will be online verbal and numerical reasoning tests by SHL.
The BA Leaders for Business Program will be probably get back to you in a few weeks. The first stage (if successful at online application) will be online verbal and numerical reasoning tests by SHL.
Jan 18, 2012, 1:53 pm
#8
Used to be BAWatersideGuy
Join Date: Dec 2011
Location: London, UK
Programs: BAEC Blue, El Al Matmid, Amex Plat, PP, Hilton Gold, SPG Gold, CX Gold, C.Carlson Gold, Hertz/Avis
Posts: 194
Done!
Best of luck with the degree. What is the degree actually in? I assume it is an undergrad degree since you say BA (Hons) but then you talk about a "thesis", which I thought were for PhDs? I assume it is some form of Finance or Business degree given your dissertation topic?
Anyway - wish you luck and hope you gather some useful info. FTers are full of gems!
In terms of the BA LfB (Leaders for Business) programme, I can tell you from encountering and working with some of the grads on the programme that they get a fantastic exposure to the business and are privy to some premium experiences (trips/ tours of certain ops .etc) that other veteran staff members have never enjoyed.
I would say they are a very bright bunch on the whole.
If it is the Finance LfB programme you are applying for I think this really does set you up for speedy progression and good things in the business. Both the finance lfb grads in my department are very switched on and really enjoying the rotation programme. This also has the advantage of you being sponsored to take any professional finance qualifications that might further your career (ACCA/ CIMA).
Let me know if you want to ask anything re. working at BA or anything else - feel free to PM me ^
Best of luck with the degree. What is the degree actually in? I assume it is an undergrad degree since you say BA (Hons) but then you talk about a "thesis", which I thought were for PhDs? I assume it is some form of Finance or Business degree given your dissertation topic?
Anyway - wish you luck and hope you gather some useful info. FTers are full of gems!
In terms of the BA LfB (Leaders for Business) programme, I can tell you from encountering and working with some of the grads on the programme that they get a fantastic exposure to the business and are privy to some premium experiences (trips/ tours of certain ops .etc) that other veteran staff members have never enjoyed.
I would say they are a very bright bunch on the whole. If it is the Finance LfB programme you are applying for I think this really does set you up for speedy progression and good things in the business. Both the finance lfb grads in my department are very switched on and really enjoying the rotation programme. This also has the advantage of you being sponsored to take any professional finance qualifications that might further your career (ACCA/ CIMA).
Let me know if you want to ask anything re. working at BA or anything else - feel free to PM me ^
Jan 18, 2012, 2:26 pm
#12
FlyerTalk Evangelist
Join Date: Jun 2004
Location: LON, ACK, BOS..... (Not necessarily in that order)
Programs: **Mucci Diamond Hairbrush** - compared to that nothing else matters (+BA Bronze)
Posts: 15,108
Done, I would encourage you to post a link to a copy here, a thesis is a bit of a long document far an IBB!
Jan 18, 2012, 2:34 pm
#13
Original Poster
Join Date: Dec 2010
Location: Washington DC, USA / London, UK
Programs: BA Gold, VS, LH, Sixt Platinum
Posts: 43
Many thanks to everyone who has filled out the questionnaire so far!!
rossmacd - i shall pm you with my findings, which should be completed by April. I might consider posting some parts, however anyone else who would like a full copy please pm me,
BAWatersideGuy - I am currently in the last year of my Bachelor studying Global Business and Management ( sorry about the confusion with dissertation & thesis). I am currently doing an internship at a swiss private bank to find out if the financial sector appeals to me, so I might also apply for the finance lfb programme in the coming 1-2 weeks.
Last year a FT member posted a link regarding the BA Leaders for Business programme 2011, so thanks to FT i stumbled over this promising sounding graduate scheme!!
uk1 - feedback is always appreciated whether positive or negative! My original plan was to post two links - one for leisure travelling and one for business - which I have now rectified. Regarding your suggested question; I was advised by my dissertation supervisor to first research general questions covering a wide range, then after evaluating going into detail.
P.S. any job offers out there ( preferably with some travelling ) please PM me :-)
rossmacd - i shall pm you with my findings, which should be completed by April. I might consider posting some parts, however anyone else who would like a full copy please pm me,
BAWatersideGuy - I am currently in the last year of my Bachelor studying Global Business and Management ( sorry about the confusion with dissertation & thesis). I am currently doing an internship at a swiss private bank to find out if the financial sector appeals to me, so I might also apply for the finance lfb programme in the coming 1-2 weeks.
Last year a FT member posted a link regarding the BA Leaders for Business programme 2011, so thanks to FT i stumbled over this promising sounding graduate scheme!!
uk1 - feedback is always appreciated whether positive or negative! My original plan was to post two links - one for leisure travelling and one for business - which I have now rectified. Regarding your suggested question; I was advised by my dissertation supervisor to first research general questions covering a wide range, then after evaluating going into detail.
P.S. any job offers out there ( preferably with some travelling ) please PM me :-)
Jan 18, 2012, 2:44 pm
#15
Used to be BAWatersideGuy
Join Date: Dec 2011
Location: London, UK
Programs: BAEC Blue, El Al Matmid, Amex Plat, PP, Hilton Gold, SPG Gold, CX Gold, C.Carlson Gold, Hertz/Avis
Posts: 194
Many thanks to everyone who has filled out the questionnaire so far!!
rossmacd - i shall pm you with my findings, which should be completed by April. I might consider posting some parts, however anyone else who would like a full copy please pm me,
BAWatersideGuy - I am currently in the last year of my Bachelor studying Global Business and Management ( sorry about the confusion with dissertation & thesis). I am currently doing an internship at a swiss private bank to find out if the financial sector appeals to me, so I might also apply for the finance lfb programme in the coming 1-2 weeks.
Last year a FT member posted a link regarding the BA Leaders for Business programme 2011, so thanks to FT i stumbled over this promising sounding graduate scheme!!
uk1 - feedback is always appreciated whether positive or negative! My original plan was to post two links - one for leisure travelling and one for business - which I have now rectified. Regarding your suggested question; I was advised by my dissertation supervisor to first research general questions covering a wide range, then after evaluating going into detail.
P.S. any job offers out there ( preferably with some travelling ) please PM me :-)
rossmacd - i shall pm you with my findings, which should be completed by April. I might consider posting some parts, however anyone else who would like a full copy please pm me,
BAWatersideGuy - I am currently in the last year of my Bachelor studying Global Business and Management ( sorry about the confusion with dissertation & thesis). I am currently doing an internship at a swiss private bank to find out if the financial sector appeals to me, so I might also apply for the finance lfb programme in the coming 1-2 weeks.
Last year a FT member posted a link regarding the BA Leaders for Business programme 2011, so thanks to FT i stumbled over this promising sounding graduate scheme!!
uk1 - feedback is always appreciated whether positive or negative! My original plan was to post two links - one for leisure travelling and one for business - which I have now rectified. Regarding your suggested question; I was advised by my dissertation supervisor to first research general questions covering a wide range, then after evaluating going into detail.
P.S. any job offers out there ( preferably with some travelling ) please PM me :-)
If you do decide to go with BA (which hopefully I will convince you to do
) you will learn that BA staff are extremely passionate about the company and brand. There is an unbelievably low rate of staff turnover out of the business. That sort of company and brand loyalty is hard to come by these days. It's a disposable society and many are out there just looking for their next stop-gap.
