Prospero

Source: Business Traveller
http://www.businesstraveller.com/new...gned-executive

KenJohn

Thank goodness they have been sensible with the Gold.
Silver just looks weird to me. The Bronze card looks better than Silver.
The Blue looks like a phone card from a by-gone age

speedymac

To me these are a fresh change from normally oh so boring and conservative visual style of BA. But good thing Gold didn't change much... I actually like the Silver card the most, but maybe because I'm a graphic designer and was bored with the old style...

opalfruit

Terrifically bad design. No consistency in font weight, positioning or size.

Why does the Avios logo only appear on the Blue?
Why is the swoosh/speedbird logo coloured on the Blue card, but not the others?

Ah well, it matters not, as long as I get my hands on a shiny golden one in a week or two.

Dave Z

Well, my Silver card went straight into my wallet when i got it and it hasn't come out since, so i guess it doesn't really make much difference what it looks like.

SA1980

Blue looks like a kid's frequent traveler card.

Bronze looks so bizarre, ugly...whatever you wanna call it, however it is a very good step by BA as those who are entitled to Bronze will hurry up to get a silver card since they wont be able to look at it, hehe

Silver looks cheaper than the current BA silver card.

Gold looks as it should, clean and classy

DWFI

Yuk. They're so out of proportion and...they look wrong. Why is "executive club" on top of the tier on Bronze, Silver, and Gold, but below Blue???

Silver will probably look attractive in real life. Gold is OK. Bronze is horrible. Blue is OK aesthetically, but is is classy???

edit: what do the new Premier and CCR cards look like?

HIDDY

I must have poor taste...I think the Blue looks wonderful. ^

The Bronze on the other hand....

will2288

I kind of like them.

They don't all seem to 'match', almost as if they were designed separately to some extent. I think this looks a bit odd when looking at all 4 at once, but remember customers will only have 1 at a time.

G-BOAC

What do the ones that really matter look like, then?

BA-Flyer

On the whole, I think all the cards look nice, but as others have pointed out there is a lack of consistency. E.g. Gold is written in all upper-case, but the others are not.

matthandy

^

I think that the new designs look great. I'm looking forward to getting mine in the post in January.

I wonder if the baggage tags will be updated too?

matthandy

I quite like this. It makes each card unique, rather than just the same design with different colours.

Terminalator

Blue:

You don't deserve a capital "b", but you can have an Avios logo to remind you what you are not earning by being no status scum. Your background involves kites, which apparently is the only thing you fly with any regularity.

Bronze:

You can have a capital "B", but we are making your almost-non-status stand out by italicising your tier. Your background depicts an early morning shaft of light illuminating some faeces.

Silver:

Good traveller! You get a capital "S" with no need for italics. However, your card's background has a close-up of a tapeworm on it so you don't get to feel too important.

Gold:

Nothing to embarrass you here. You have earned a full uppercase font. Congratulations.


By the way, Mr Wilkinson, congratulations on earning the right to keep your tier until December 2015.

ColdWalker

So long as they still work as membership cards, I'm not sure I can get that fussed.