New look EC cards on the way
Oct 20, 2011, 2:58 am
#63
Join Date: Sep 2007
Location: BOS
Programs: BA - Blue > Bronze > Silver > Bronze > Blue
Posts: 6,812
Oct 20, 2011, 4:02 am
#65
Join Date: Aug 2007
Location: London
Programs: BA GfL & GGL, LH Sen, EK & VS Gold, Amex Cent
Posts: 1,719
I really dislike that design. Looks very tacky IMHO. I suppose it goes well with the new "Avios" points, rather than with traditional "Executive Club".
I'd prefer to see a simple but elegant card with the BA crest on it. I think the LH, BMI and AY cards look quite good.
While I never carry it around, I still think small things make a difference and they should make people want to have the card, and it should look good next to competitors. For those who us it on bags it would probably be the same as the tags, and that is advertising for BA, so it should look better.
I'd prefer to see a simple but elegant card with the BA crest on it. I think the LH, BMI and AY cards look quite good.
While I never carry it around, I still think small things make a difference and they should make people want to have the card, and it should look good next to competitors. For those who us it on bags it would probably be the same as the tags, and that is advertising for BA, so it should look better.
Oct 20, 2011, 4:05 am
#66
FlyerTalk Evangelist
Join Date: Aug 2007
Location: UK
Posts: 10,709
I think its supposed to look young and cool. Instead of old and boring. Its supposed to make new people want it a bit. Maybe it does that.
Oct 20, 2011, 4:22 am
#67
FlyerTalk Evangelist
Join Date: Dec 2001
Location: A metal nomad
Programs: Mucci des Delices Exotiques,Order of the Platinum Hairbrush,Her Royal Diamond
Posts: 23,727
Cr@p color isn't a young market's color.... Look around you and see the colors that the young carry... Not cr@p.... They needed something vibrant and that pulls your eye. Nothing that you want to hide in the bottom of the luggage and never show.
Oct 20, 2011, 4:25 am
#68
Join Date: May 2010
Location: UK
Programs: BA Gold
Posts: 2,369
Oct 20, 2011, 5:53 am
#69
Join Date: Aug 2007
Location: London
Programs: BA GfL & GGL, LH Sen, EK & VS Gold, Amex Cent
Posts: 1,719
Since most high Revenue generating people (who would get EC status) typically fly premium cabins, or a very large amount in Y, then I would have thought that they aren't targetting THAT young an audience. Presumably they want business travellers and not gap-yaaaahs.
Oct 20, 2011, 6:00 am
#71
Join Date: May 2008
Programs: BA GGL, VS Gold, BD Gold, Flying Blue Platinum, IC RA, Hilton Diamond, Eurostar Carte Blanche
Posts: 2,629
Having seen all the new card designs, Blue was actually one of my personal favourites. Not that I would want to be back at Blue of course
Last edited by BA1A; Oct 20, 2011 at 6:15 am
Oct 20, 2011, 7:50 am
#72
FlyerTalk Evangelist
Join Date: Aug 2007
Location: UK
Posts: 10,709
May be should be Old but Cool ;-)
Since most high Revenue generating people (who would get EC status) typically fly premium cabins, or a very large amount in Y, then I would have thought that they aren't targetting THAT young an audience. Presumably they want business travellers and not gap-yaaaahs.
Since most high Revenue generating people (who would get EC status) typically fly premium cabins, or a very large amount in Y, then I would have thought that they aren't targetting THAT young an audience. Presumably they want business travellers and not gap-yaaaahs.
But I would have thought BA would want to target the mid 20 professional person or the 30 years old who want a little more comfort on a flight.
Oct 20, 2011, 9:42 am
#75
Join Date: Apr 2009
Location: Vienna
Programs: BAEC Gold, TK E+, LH Sen, Accor Plat, Base level: AF, AS, DL, Hilton, IHG
Posts: 194
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