Why do we have to put up with the Daily Fail?
 

There are so many better Papers, so why do BA insist on the Daily Fail?

In Gatwick Lounge there is 1 Telegraph (That I've aquired) 5 Inndependants and about 10 Daily Fails.

Surely they can do better than this.

I suspect that BA get paid for the above rag but have to pay for the others.

Also would help if people stole the Daily Fail rather than the other papers.

Why would anyone want to do that? Apart from using it as a draught excluder ;)

For a long time I got a copy of the Daily Hate delivered free with every Tesco order. I guess it was just another ploy to inflate circulation figures :rolleyes:

Its useful for kindling for fires/barbeques

It also has the second biggest circulation of any British newspaper. As this presumably means that lots and lots of people want to read it, i'm guessing BA are giving people what they want. If it's that important buy a Telegraph, Times, FT etc from WH Smith before entering the lounge. I do.

Though given the size of the UK population [62M] it's circulation [2M] is miniscule.

Just the opposite!
Newspapers make money from advertising; not from the sales of the newspaper. The higher the circulation, the more they can charge for advertising. Circulation is not based on sales but on how many newspapers get handed out and are not returned.

BA are being incentivised to give away free newspapers to boost the circulation numbers. That is how the circulations are so high. It is not necessarily giving people want they want but persuading them to take a copy since there is very little other option for a quick flick through while taxing to the runway.

+1 ^. Especially the Sunday papers.

Maybe the OP's thinking more along the lines of Daily Star, Daily Mirror and Sun. ;)

People often over generalise.

The journalism on the DM often stinks. But it has one of the strongest health and finance sections of ANY daily or Sunday UK newspaper.

Yes, but then the newspaper preferences of the UK population are very stratified, and the vast majority of DM readers do not fit the typical socio-demographic profile of BA lounge visitors. Plus at that rate they might as well have gone for the Sun. This is not a statement of taste/distaste but there is a very obvious 'right wing bias' in BA's choice of newspapers: apart from the Independent, everything else you find (DM, DT, T) is between rather and very right wing. I'd rather the choice were DT, Times, Independent, Guardian, and FT but I guess it would simply be more expensive.

I do agree that BA shouldnt even consider having the independants newspapers in their lounges. They should also increase the number of Telegraphs. But I fail to see what your point is. Maybe you need to buy a book from one of the lovely Duty free shops and have a good read. I hear that Louise Bagshawe shares the love around.

The lounge caters for right wing business people. That is their target area. They dont really care about the retired people, the school teachers they want and need business men and bankers. Who will read the Telegraph more than any other newspaper.

What is the Sun???

I think this is more a LGW problem. GF/GC at T5 seem to have a much better selection, including plentiful stocks of the global newspaper of record.

What I find offensive more than anything else, is that some people think its acceptable to tell, or even consider to tell other people what to read. There should be a choice in the Lounge for the users they target.