New TV adverts now on flybmi.com
Apr 20, 2007, 1:29 pm
#16
Join Date: Jun 2006
Posts: 5,876
Apr 22, 2007, 12:14 pm
#20
Join Date: May 2006
Location: London Heathrow
Programs: British Airways Executive Club
Posts: 719
No, this was after the initial civil aviation campaign which I think was only around for a year or so when British Midland became bmi. I'm thinking when bmi british midland simply became the moniker bmi, also when they were doing LHR-TFS they had a campaign with animated birds who all had voices, names and personalities in press and on TV. I thought they were good.
Apr 23, 2007, 2:37 am
#22
Join Date: Nov 2002
Location: London, UK
Programs: BA Gold (and other non-status plastic)
Posts: 1,889
Then it would be just a run of the mill advert for an airline... I agree they could have highlighted the product somehow as anyone unfamiliar with bmi probably wont have a clue what theyre on about, but i like the fact that they made an effort to be creative.
In relation to it being low-budget... Good! Im glad they didnt spend a fortune. It doesnt look cheap, so job well done.
In relation to it being low-budget... Good! Im glad they didnt spend a fortune. It doesnt look cheap, so job well done.
) and gets the message across simply and effectivelyIf the objective is to recruit BA pax, who aren't aware of bmi's online check in and the benefits of dc, and are tired of shorthaul flights cancelled at the merest whiff of fog or industrial action, then these ads work, don't they?
Well done bmi ^
Apr 23, 2007, 8:49 am
#23
Join Date: Mar 2002
Location: DUB - Ireland
Programs: EI-GCE, BD-G, BA-G, A3*G, TK*G, FB-G, HH-G, Hyatt-Dia
Posts: 8,527
No - I prefer this: http://www.youtube.com/watch?v=bKQVpTVdLag 
May 2, 2007, 8:28 am
#24
Moderator: British Airways Executive Club, Marriott Bonvoy
Join Date: May 2006
Location: Englandshire
Programs: SPG LT Plat, BA G, BD*LG, MG Blue+ ...
Posts: 16,014
would you employ this ad agency to cut and paste your images ?
Looks like bmi are on the advertising offensive at the moment, there's a big "on time, more times than any other airline" advert on the back page of today's Daily Telegraph business section.
Lovely image of a cute toddler looking out of the window of the pristine, deserted airport lounge, waving at the bmi A320 flying past the fluffy white clouds.
I wonder if he's noticed that the plane's engines are in reverse thrust mode ?
Lovely image of a cute toddler looking out of the window of the pristine, deserted airport lounge, waving at the bmi A320 flying past the fluffy white clouds.
I wonder if he's noticed that the plane's engines are in reverse thrust mode ?
May 2, 2007, 10:04 am
#25
Join Date: Oct 2002
Location: Here there everywhere
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I've seen their ads a number of times on ITV during champions league nights. Seems like they are going after the average punter. It is kind of weird to see an airline ad between all your beer and car ads.
I can't help but think that an ad run between News programs would be tartgeting the right demographics.
But then hey, bmi have a past history in great strategy and marketing don't they...
I can't help but think that an ad run between News programs would be tartgeting the right demographics.
But then hey, bmi have a past history in great strategy and marketing don't they...
May 4, 2007, 5:16 am
#26
Join Date: Jun 2003
Location: Stratford upon Olympics
Posts: 107
I went to a focus group for these ads about 3 months ago - they recruited regular business travellers (both domestic and international) aged from 25-45.
They were really looking at whether this would get people to switch to or use bmi again if you stopped using them, and trying to get business travellers to take them seriously as a business airline especially after previous cutbacks in business service.
There was another ad flogging the benfits of a hot brekkie and they were all originally voiced by Jack Davenport.
They were really looking at whether this would get people to switch to or use bmi again if you stopped using them, and trying to get business travellers to take them seriously as a business airline especially after previous cutbacks in business service.
There was another ad flogging the benfits of a hot brekkie and they were all originally voiced by Jack Davenport.
Jul 3, 2007, 4:38 am
#27
Moderator: British Airways Executive Club, Marriott Bonvoy
Join Date: May 2006
Location: Englandshire
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Posts: 16,014
I caught the advert with the free-ride train on tv the other night : something doesn't look right. As the bmi forum is the home of the unofficial train forum : can any of you train experts confirm whether bmi's train is being driven past a STOP signal ?
Jul 3, 2007, 5:14 am
#28
Join Date: Oct 2005
Location: DUB / DXB
Programs: EK Gold, BA Gold
Posts: 2,471
Ive seen the train ad quite a bit during Big Brother recently. Whilst i think the ads look very smart i cant help but wonder if the big brother audience would catch onto the fact that its really about an airline, and frequent flyer program.
NB: I hang my head in shame at the admission that i watch big bro.
NB: I hang my head in shame at the admission that i watch big bro.
