New bmi logo to be unveiled shortly
Dec 13, 10, 4:31 pm
#16
Join Date: Oct 2009
Programs: BA Executive Club, AC Aéroplan, Accor ALL
Posts: 475
IMO frivolous rebranding is a waste of money. Passengers rarely see much of the fuselage when they travel or make their travel choice over a logo. They are 100% more interested in what's inside the aircraft than what's outside of it. I'd rather they took the money they'd spend on buckets of paint and leaflets and spend it on inflight entertainment, comfy seats and catering. Champagne or sparkling wine in the lounges wouldn't hurt either 
An interesting thought: I don't think American Airlines has rebranded once during my lifetime...
An interesting thought: I don't think American Airlines has rebranded once during my lifetime...
Dec 13, 10, 6:23 pm
#19
Join Date: Jun 2009
Location: Ayr, Scotland
Programs: Flying Blue Gold, BA EC Silver, Hertz Presidents Circle, PC Platinum
Posts: 221
Originally Posted by Action Man
IMO frivolous rebranding is a waste of money. Passengers rarely see much of the fuselage when they travel or make their travel choice over a logo. They are 100% more interested in what's inside the aircraft than what's outside of it. I'd rather they took the money they'd spend on buckets of paint and leaflets and spend it on inflight entertainment, comfy seats and catering. Champagne or sparkling wine in the lounges wouldn't hurt either
An interesting thought: I don't think American Airlines has rebranded once during my lifetime...
An interesting thought: I don't think American Airlines has rebranded once during my lifetime...
Dec 14, 10, 5:10 am
#27
Original Poster
Join Date: Mar 2002
Location: DUB - Ireland
Programs: EI-GCE, BD-G, BA-G, A3*G, TK*G, FB-G, HH-G, Hyatt-Dia
Posts: 8,526
I had serious misgivings about the original version I posted - the lo-res one with the white background. I think the version that has appeared on the website today on a black background is much more palatable.
The error page still has the old 'bmi better for business' logo - they'd better get that sorted - I'm sure that is one of the most impressed pages on the site!
The name 'bmi' is being phased out rather quickly now, isn't it?
The error page still has the old 'bmi better for business' logo - they'd better get that sorted - I'm sure that is one of the most impressed pages on the site!
The name 'bmi' is being phased out rather quickly now, isn't it?
Dec 14, 10, 5:22 am
#28
Join Date: Mar 2009
Location: ABZ
Programs: BA Bronze, A3*G, TK*S
Posts: 763
Now, if they could only put this new logo on the Diamond Club cards - preferably somewhere on the front where it's visible. Then at least it may cause slightly less confusion when trying to get into a lounge where they've never heard of "bmi" or "Diamond Club", but appear to respond to the words "British Midland"!
Last edited by orudge; Dec 14, 10 at 5:31 am
Dec 14, 10, 5:44 am
#29
Join Date: Sep 2006
Location: Manchester, England
Programs: Bonvoy LT Plat, HH Diamond, IHG Plat, BMI Gold (RIP)
Posts: 7,469
Originally Posted by orudge
Now, if they could only put this new logo on the Diamond Club cards - preferably somewhere on the front where it's visible. Then at least it may cause slightly less confusion when trying to get into a lounge where they've never heard of "bmi" or "Diamond Club", but appear to respond to the words "British Midland"!
Dec 14, 10, 5:47 am
#30
Join Date: May 2007
Programs: BA Blue, EI Silver, Honours Gold, Marriott Gold
Posts: 967
Why bmi has been placed in a oneworld sphere is beyond me.
I've played around with this and I can't escape the thought that the original version of the branding bmi british midland should have been what they brought back into use, with british midland placed within the bmi, where space permits, or beside it where it does not. Sometimes original is best.
http://www.airplane-pictures.net/image8657.html
I've played around with this and I can't escape the thought that the original version of the branding bmi british midland should have been what they brought back into use, with british midland placed within the bmi, where space permits, or beside it where it does not. Sometimes original is best.
http://www.airplane-pictures.net/image8657.html
