Go Back  FlyerTalk Forums > Miles&Points > Discontinued Programs/Partners > bmi | Diamond Club
Reload this Page >

New bmi logo to be unveiled shortly

New bmi logo to be unveiled shortly

Old Dec 13, 10, 4:31 pm
  #16  
 
Join Date: Oct 2009
Programs: BA Executive Club, AC Aéroplan, Accor ALL
Posts: 475
IMO frivolous rebranding is a waste of money. Passengers rarely see much of the fuselage when they travel or make their travel choice over a logo. They are 100% more interested in what's inside the aircraft than what's outside of it. I'd rather they took the money they'd spend on buckets of paint and leaflets and spend it on inflight entertainment, comfy seats and catering. Champagne or sparkling wine in the lounges wouldn't hurt either

An interesting thought: I don't think American Airlines has rebranded once during my lifetime...
Action Man is offline  
Old Dec 13, 10, 4:34 pm
  #17  
 
Join Date: May 2006
Location: 5 miles from EMA
Programs: BD, BAEC Pleb, VS Pleb, Accor Gold, HHonors Silver, Big White Season Pass
Posts: 5,576
Nice to see that they're rolling it out half way through the fleet repaint
Tiger_lily is offline  
Old Dec 13, 10, 4:38 pm
  #18  
 
Join Date: Jan 2003
Location: London, UK
Posts: 5,016
It's not April 1st at Donnington Hall is it? Not a lawyer, but surely oneworld could have them for copyright infringement it's so close?
Dave_C is offline  
Old Dec 13, 10, 6:23 pm
  #19  
 
Join Date: Jun 2009
Location: Ayr, Scotland
Programs: Flying Blue Gold, BA EC Silver, Hertz Presidents Circle, PC Platinum
Posts: 221
Originally Posted by Action Man View Post
IMO frivolous rebranding is a waste of money. Passengers rarely see much of the fuselage when they travel or make their travel choice over a logo. They are 100% more interested in what's inside the aircraft than what's outside of it. I'd rather they took the money they'd spend on buckets of paint and leaflets and spend it on inflight entertainment, comfy seats and catering. Champagne or sparkling wine in the lounges wouldn't hurt either

An interesting thought: I don't think American Airlines has rebranded once during my lifetime...
They can pay for it with the money they save killing DC...
AyrMiles is offline  
Old Dec 14, 10, 1:37 am
  #20  
 
Join Date: Jun 2006
Posts: 4,965
Originally Posted by Tiger_lily View Post
Nice to see that they're rolling it out half way through the fleet repaint
LOL... very true. I guess it keeps unemployment down
DELLAS is offline  
Old Dec 14, 10, 3:52 am
  #21  
 
Join Date: Feb 2009
Location: London, UK
Programs: BA, FB, LH; PC/IC, HH, MR
Posts: 963
Oh my - it's hit the front page of the website
markdg is offline  
Old Dec 14, 10, 3:54 am
  #22  
 
Join Date: Jan 2003
Posts: 4,910
Originally Posted by markdg View Post
Oh my - it's hit the front page of the website
I just did a double take - wasn't sure if I'd missed a change until I saw this thread.

Somewhat uninspired....
Shuttle-Bored is offline  
Old Dec 14, 10, 4:25 am
  #23  
 
Join Date: Nov 2010
Posts: 1,653
Originally Posted by markdg View Post
Oh my - it's hit the front page of the website


I still see the old logo on flybmi.com
Shimon is offline  
Old Dec 14, 10, 4:45 am
  #24  
 
Join Date: Jul 2009
Location: UK
Programs: Mucci, BA
Posts: 9,645
New one online for me...

Last edited by BA6501; Dec 14, 10 at 5:00 am
BA6501 is offline  
Old Dec 14, 10, 4:46 am
  #25  
 
Join Date: Dec 2008
Location: London
Programs: Sixt Diamond, Hertz PC, Avis PC, Hyatt Explorer, IHG Spire, Marriott Gold
Posts: 4,974
Originally Posted by Shimon View Post


I still see the old logo on flybmi.com

jms_uk is offline  
Old Dec 14, 10, 4:52 am
  #26  
 
Join Date: Nov 2010
Posts: 1,653
Old one here on the UK website with flashblock.
Shimon is offline  
Old Dec 14, 10, 5:10 am
  #27  
Original Poster
 
Join Date: Mar 2002
Location: DUB - Ireland
Programs: EI-GCE, BD-G, BA-G, A3*G, TK*G, FB-G, HH-G, Hyatt-Dia
Posts: 8,526
I had serious misgivings about the original version I posted - the lo-res one with the white background. I think the version that has appeared on the website today on a black background is much more palatable.

The error page still has the old 'bmi better for business' logo - they'd better get that sorted - I'm sure that is one of the most impressed pages on the site!

The name 'bmi' is being phased out rather quickly now, isn't it?
GoldCircle is offline  
Old Dec 14, 10, 5:22 am
  #28  
 
Join Date: Mar 2009
Location: ABZ
Programs: BA Bronze, A3*G, TK*S
Posts: 763
Now, if they could only put this new logo on the Diamond Club cards - preferably somewhere on the front where it's visible. Then at least it may cause slightly less confusion when trying to get into a lounge where they've never heard of "bmi" or "Diamond Club", but appear to respond to the words "British Midland"!

Last edited by orudge; Dec 14, 10 at 5:31 am
orudge is offline  
Old Dec 14, 10, 5:44 am
  #29  
 
Join Date: Sep 2006
Location: Manchester, England
Programs: Bonvoy LT Plat, HH Diamond, IHG Plat, BMI Gold (RIP)
Posts: 7,469
Originally Posted by orudge View Post
Now, if they could only put this new logo on the Diamond Club cards - preferably somewhere on the front where it's visible. Then at least it may cause slightly less confusion when trying to get into a lounge where they've never heard of "bmi" or "Diamond Club", but appear to respond to the words "British Midland"!
God help us if they do that. That will give the lounges the chance to mistake them for OneWorld cards.
RAPC is offline  
Old Dec 14, 10, 5:47 am
  #30  
 
Join Date: May 2007
Programs: BA Blue, EI Silver, Honours Gold, Marriott Gold
Posts: 967
Why bmi has been placed in a oneworld sphere is beyond me.

I've played around with this and I can't escape the thought that the original version of the branding bmi british midland should have been what they brought back into use, with british midland placed within the bmi, where space permits, or beside it where it does not. Sometimes original is best.
http://www.airplane-pictures.net/image8657.html
BrianDromey is offline  

Thread Tools
Search this Thread
Search Engine: