GLo by Best Western - new brand

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Old Jan 11, 19, 9:06 pm
  #1  
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GLo by Best Western - new brand

Looks like Best Western has a new brand. Iíve driven past the Lexington location (an old Knights Inn that they knocked down) several times and, well, itís certainly bright! From the pictures, looks like a cross between an Aloft and a Holiday Inn Express. First 2 locations are open in Dallas and Ottawa. Lexington (KY), Nashville and Asheville opening soon.

From the web site:
GLō is the latest addition to Best Western Hotels & Resorts growing family of brands, perfect for savvy travelers who expect the best in value, design, and comfort. This energetic concept breaks the cookie-cutter hotel mold.
The new boutique hotel features sleek and modern finishes accented with bold pops of color that will delight both business and leisure travelers alike.

A spectacular lobby will greet all guests as they arrive, providing room to relax and mingle with family and friends. Each hotel may feature a state-of-the-art fitness center and a dynamic breakfast area is a hub for morning activity as guestsí fuel up for their day.

GLō hotels balance value; design and comfort ensuring guests have the best of each, creating a memorable travel experience.

Amenities and Features Available at Most GLō Hotels*:
  • Complimentary breakfast
  • In-room work desk with signature Herman Miller desk chair
  • In-room coffee and tea maker
  • Gel-topped signature mattress
  • Stylish bath amenities
  • Complimentary high-speed internet
  • Fitness center
  • Business area
  • Wireless, secured printing in the public area
  • On-site guest laundry and/or same-day dry cleaning service
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Old Jan 13, 19, 9:21 pm
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It's a very stupid name choice IMHO. There's an unrelated GLO hotels brand in Europe already.

Anyway, it was already known a few months ago that this brand was coming, all that's new now is the opening announcement.

BW Announces 2 new brands.

Last edited by sdsearch; Jan 13, 19 at 9:28 pm
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Old Jan 14, 19, 12:19 pm
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GLo. What a name. GetLow? GoLow? You name it, it will be lowlow by any measures I suspect anyjow
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Old Jan 15, 19, 4:20 am
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"This energetic concept breaks the cookie-cutter hotel mold."

I find this claim to be unintentionally hilarious. This brand (like every new brand by any hotel group) will undoubtedly provide developers with a couple different configurations that can work in any flat site. They even provide the actual plans on their development website:

https://www.bestwesterndevelopers.co...-prototype.php

It's not breaking the cookie-cutter...it's simply creating a different cookie-cutter.
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