Best Western re-inventing itself

Old Oct 1, 15, 1:04 pm
  #1  
FlyerTalk Evangelist
Original Poster
 
Join Date: Jan 2005
Location: home = LAX
Posts: 23,985
Arrow Best Western re-inventing itself

USA Today article: "Best Western introduces new name, logo and boutique hotel brand"
http://www.usatoday.com/story/travel...rand/73049050/
sdsearch is offline  
Old Oct 1, 15, 5:29 pm
  #2  
Suspended
 
Join Date: Jul 2014
Location: MAN,TLV
Programs: Silver:BA,VX,AB, QF. Gold:A3,RJ,AZ,GF, EY,SPG,Marriott,Choice, Carlson. Dia/Plat:HH,IHG,BW,Accor
Posts: 1,965
Good news! I'll be more encouraged to use my Platinum status received from the status match!
benberg2013 is offline  
Old Oct 1, 15, 8:44 pm
  #3  
 
Join Date: Sep 2015
Location: BWI / IAD / DCA
Programs: IHG Rewards Club
Posts: 11
This was definitely needed...they were starting to get overlooked, as evidenced by the other thread in this forum regarding why they are not mentioned as much as other brands.

Here's to hoping the effort turns into a mutual success for both the brand as well as the customers it serves.
TallTitan is offline  
Old Oct 2, 15, 1:27 am
  #4  
 
Join Date: Mar 2008
Location: Fort Lauderdale, FL
Posts: 2,278
I think they should concentrate on getting they last new brand up and running before taking on a new one. Although I hate the asinine spelling and capitalization, at least this brand (Glo) isn't going to be constantly mispronounced like Vib.

Also, maybe it's just me, but I think that a hotel conference should be held in one of the company's hotels. Or, if the conference is too big for that, at least they should hold it in a city with a significant number of hotels. I'm guessing that none of the conference attendees are staying at The Plaza Hotel. That's the only Best Western property on Oahu and it is adjacent to HNL.
writerguyfl is offline  
Old Oct 2, 15, 2:05 am
  #5  
A FlyerTalk Posting Legend
 
Join Date: Jul 2001
Location: Watchlisted by the prejudiced, en route to purgatory
Programs: Just Say No to Fleecing and Blacklisting
Posts: 88,266
Best Western is sort of different from the major international brands in this space, in that the flag owner/operator is a cooperative of sort and not a profit-maximizing entity with the typical franchisor/franchisee relationship. When you're owned by your clients, you're ability to enforce standards or change things faces a sort of different dynamic than in the more traditional profit-seeking franchise setups.
GUWonder is online now  
Old Oct 2, 15, 12:06 pm
  #6  
FlyerTalk Evangelist
Original Poster
 
Join Date: Jan 2005
Location: home = LAX
Posts: 23,985
Originally Posted by writerguyfl View Post
I think they should concentrate on getting they last new brand up and running before taking on a new one.
Make that the last two brands. I have still never seen a BW Premier, let alone the even newer brand.

Most markets have BW and BW Plus properties, and nothing else in the BW stable.
sdsearch is offline  
Old Oct 2, 15, 4:33 pm
  #7  
A FlyerTalk Posting Legend
 
Join Date: Jul 2001
Location: Watchlisted by the prejudiced, en route to purgatory
Programs: Just Say No to Fleecing and Blacklisting
Posts: 88,266
Originally Posted by sdsearch View Post
Make that the last two brands. I have still never seen a BW Premier, let alone the even newer brand.

Most markets have BW and BW Plus properties, and nothing else in the BW stable.
I saw a BW Premier today in Sweden in a city that is about the size of Anchorage in Alaska. BW Premier properties seem relatively more commonly encountered in Europe compared to the US.
GUWonder is online now  
Old Oct 2, 15, 7:03 pm
  #8  
 
Join Date: Oct 2015
Posts: 115
Hmm! I'm excited to see how this will evolve. But first things first and go for my first Best Western Premier stay
TravelUnlimited is offline  
Old Oct 4, 15, 1:42 am
  #9  
 
Join Date: Sep 2015
Programs: United, IHG, Hilton
Posts: 42
Originally Posted by GUWonder View Post
BW Premier properties seem relatively more commonly encountered in Europe compared to the US.
Yeah, there aren't a lot in the U.S., but I've run into a few. There are currently 22 of them.
mnelson is offline  
Old Feb 6, 16, 10:50 pm
  #10  
 
Join Date: Mar 2011
Location: Silicon Valley, CA
Programs: IHG Ambassador Spire Elite, HHonors Diamond, Best Western Diamond Select
Posts: 193
I think the new logo does not serve Best Western well and I personally don't like it.
If they were trying to go for a new, more modern image they missed the mark.
Suite Disposition is offline  
Old Feb 7, 16, 8:19 pm
  #11  
FlyerTalk Evangelist
 
Join Date: Sep 1999
Location: Toronto, Ontario, Canada
Programs: OWEmerald; STARGold; SPGPlat; PCPlat/Amb; HiltonDiamond; CarlsonGold; A|ClubPat; AirMilesGold
Posts: 38,054
It's an evolutionary thing...not too radical a change from the old brand mark. I actually like it, less cluttered but continues a tradition. Anyone receive their new card yet?
Shareholder is offline  
Old Feb 12, 16, 1:37 pm
  #12  
 
Join Date: Aug 2010
Location: YWG
Programs: Aeroplan, MileagePlus, Marriott Rewards
Posts: 2,128
Originally Posted by Suite Disposition View Post
I think the new logo does not serve Best Western well and I personally don't like it.
If they were trying to go for a new, more modern image they missed the mark.
+1

Not crazy about the "BW" initialism. They had it right with their old logo.

It's not terrible but the improvement is so minimal that I think they'd have been better off not bothering.
heraclitus is offline  
Old Feb 13, 16, 8:53 am
  #13  
 
Join Date: Apr 2015
Location: California
Programs: Marriott Gold (1st choice) BW Diamond (2nd)
Posts: 295
The new logos seems like they will be a waste of money for hotels that need to get all their merchandise, signs, ect, as well as confusing for people that are used to the old logos and may not know about the new ones.
jm1991 is offline  
Old Feb 18, 16, 7:58 pm
  #14  
 
Join Date: Mar 2011
Location: Silicon Valley, CA
Programs: IHG Ambassador Spire Elite, HHonors Diamond, Best Western Diamond Select
Posts: 193
Originally Posted by jm1991 View Post
The new logos seems like they will be a waste of money for hotels that need to get all their merchandise, signs, ect, as well as confusing for people that are used to the old logos and may not know about the new ones.
I absolutely agree. I do not think this new logo looks 'new and modern'.
It actually looks like something European and from Mid evil times to me as in 'old'.
I don't think it's appropriate for Best Western.
I think they are creating confusion in the marketplace, especially with their new brands debuting that aren't closely recognized as being associated with Best Western.
Suite Disposition is offline  
Old Feb 19, 16, 9:29 am
  #15  
 
Join Date: Feb 2002
Location: New York City, Northern NJ
Programs: AS, B6, HA, SPG, Hilton
Posts: 1,001
Originally Posted by Suite Disposition View Post
I absolutely agree. I do not think this new logo looks 'new and modern'.
It actually looks like something European and from Mid evil times to me as in 'old'.
I don't think it's appropriate for Best Western.
I think they are creating confusion in the marketplace, especially with their new brands debuting that aren't closely recognized as being associated with Best Western.
Agreed. Instead of making their franchisees spend money on signage and supplies and such, they should make them spend money to refurbish the hotels themselves. Especially those road side motels.
rubbernyc is offline  

Thread Tools
Search this Thread