Goodbye Taca Airlines - Avianca/Taca rebrand as Avianca
 

TACA as a brand has ceased to exist. The Salvadoran-Honduran airline completed its brand integration process with Avianca today.

It's sad to see that my country no longer has a flag carrier :( It used to be quite cool to see Taca's logo on Star Alliance signs in airports around the world :)

From the press release:
As announced in late 2012 and after three years of intense work, the airlines in Avianca Holdings S.A. (formerly known as AviancaTaca Holding S.A.) begin a new stage in their business development under the commercial brand Avianca, with its new visual standards.

http://www.businesswire.com/news/hom...Brand-Airlines

The websites haven't merged yet. I hope that the look and feel of taca.com stays. Taca's Facebook page has vanished.

No wonder their call center's automated system is now AV's. Will miss the lady's voice for sure :( :p

Is LACSA gone too?

I am supposed to fly SAL-YYZ on LACSA about 6 weeks from now, so that's now Avianca too?

The airline still exists and it is still in GDS's as LR. I do not know whether the operating license will ultimately be transferred to the parent company. There might be legal issues why it might be simpler to keep a separate Costa-Rican airline with its own AOC. AIUI, what is disappearing is the Taca brand, not the underlying legal structures, at least not for now.

It is not obvious in the article, but will Aerogal be rebranded AV too?

Ah yes, apparently so

http://atwonline.com/finance-amp-dat...nified-avianca

The airline now belongs to a Brasilian-Colombian billionaire. I enjoy the airline service a lot but right now they are going thru growing pains. Recently the Lifemiles program made changes without giving proper notice to their customers ( bad PR for sure) and some flights were cancelled out of SJO. and some layoffs ( I hate when people lose their jobs, but that is life).

Yesterday they introduced the new livery which I find awful, but so is the livery of Singapore airlines ( best airline in the world).

lets hope they improve and really become a premier airline. Tired of AA/UA/DL lousy service to Latin America.

Sorry if I missed the sarcasm, but are you seriously suggesting that SQ's livery is "awful"?

In the future, all Taca flights will carry the AV flight number but are operated by Taca. I guess it's similar to all OS flights which are now operated by Tyrolean Airways.

Does anyone know when those flight numbers will be converted to AV?

Lacsa has been gone for years. It has lived on in in-flight announcements only:

"Ladies and Gentlemen, Taca welcomes you to its flight Lacsa 421 to Managua" or something along those lines. But there have not been any Lacsa planes or flight crews in a long time.