Ansett's expanding presence in ADL
Dec 7, 2001, 9:31 pm
#1
Original Poster
Join Date: May 2001
Location: ADL
Posts: 157
Ansett's expanding presence in ADL
Ansett's trying to attract a lot more ADL passengers by the looks of things: Two tickets for the price of one, in conjunction with The Advertiser/Sunday Mail, to Ansett destinations (one destination per day, can be booked until the day after it is advertised). Plus up to three kids can travel at half price, and Ansett billboards are popping up around Adelaide, advertising their quick bookings over the internet. Obviously Ansett is having trouble getting bums on seats, but hopefully people will start supporting AN again - after all, they were one of South Australia's largest employers. If plans go ahead, I'll be off to MEL with a friend in Jan for only $80.
On a serious note, is this at all viable?
On a serious note, is this at all viable?
Dec 7, 2001, 10:25 pm
#2
Join Date: Nov 2000
Posts: 657
It's viable, but only if load factors increase - dilutes yields.
I've noticed how the breakeven point has grown from 62% to 66% in a month or so.
I think AN has been doing this with all the News Corp newspapers - they're doing the same thing in MEL. They've also done it in QLD.
Cheers,
Justin
I've noticed how the breakeven point has grown from 62% to 66% in a month or so.
I think AN has been doing this with all the News Corp newspapers - they're doing the same thing in MEL. They've also done it in QLD.
Cheers,
Justin
Dec 8, 2001, 5:00 am
#3
Join Date: Feb 2001
Location: Sydney, Australia
Posts: 371
Yep, Justin, the Daily Telegraph Mirror had it here in Sydney.
Clement
Clement
Dec 10, 2001, 4:11 am
#4
Original Poster
Join Date: May 2001
Location: ADL
Posts: 157
whoops, my bad. the return fare they used was $235 return, not the everyday $154 one, so it would work out to be $117.50 return +taxes, and would probably end up at around $150 anyways.