Targeted: Personal Platinum new account bonus 10x Membership Rewards (up to 150,000)
 

I am not a regular in this forum, so please merge this if all the offers are put in one place.

I got a targeted offer today for the personal platinum card that gives 10X Membership Rewards points up to 150,000. Watch your mail.

Is this an offer to open a new card account, or an offer to use an existing account? If it is for a new card is there any other new account bonus?

New card- 10x on first $15,000 during first year.

Couple more questions:

1. Personal or Business card?

2. Does the offer include either of these sentences:

Personal: "Welcome bonus offer not available to applicants who have or have had this product."

Business: "Welcome bonus offer not available to applicants who have or have had this product within the last 12 months."

It's personal. I don't see the 12 month exclusion language anywhere. I never have had the platinum before and I don't know how well AMEX can target.

Thanks. 15,000 points would be the base points, so it's essentially a 135,000 bonus for spending $15,000 in 12 months.

Definitely a nice way to offset the cost of the annual fee...I know I'd keep the card for another year if given that deal.

It's a new account bonus, instead of the typical 40,000 points. It's not for an existing Platinum Card account.

Even better I have the Gold and have been thinking about going Platinum for the bonus. I've spent 20k on my Amex this year.

Since it's a new account bonus, it's the same as earning 150,000 - 40,000 bonus - 15,000 base = 95,000 for an extra $12K spend, which is a pretty decent deal (7.9 points per dollar) if you're going to spend that much anyway.

If you're comparing this with the 100K bonus offer, it actually still holds up. 35,000 points for $12K spend = 2.9 points per dollar, which is pretty tough to get outside of bonus spending in office supply stores (3.9 points per dollar equivalent).

It is improbable that American Express will target an existing Gold account cardholder for a new Platinum Card. More likely you would receive an "upgrade" offer, as discussed here:

http://www.flyertalk.com/forum/ameri...solidated.html