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-   -   Admirals Club History, Logo, Name (https://www.flyertalk.com/forum/american-airlines-aadvantage/983238-admirals-club-history-logo-name.html)

JDiver Dec 24, 2020 12:38 am

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American Airlines Club History and Background

Background

The Admirals Club was the first of the airline VIP clubs. In 1936, the commercial aviation industry had few strong supporters and American Airlines Chairman C.R. Smith (1934-1968) wanted to recognize them (and recruit them as advocates of air transport). He began naming honored passengers and friends of the airline by coining the term "Admirals" in keeping with the designation of the airline's planes as the "Flagship Fleet."

"Admirals of the Flagship Fleet" were presented with nicely printed certificates attesting to their status (in keeping with the "Kentucky Colonels" who never were) framed and ready to be proudly displayed on one's office or Board Room wall.

(The AA fleet was named "the Flagship Fleet" early on, in a nautical theme that carried over to the uniforms pilots now wore and their rank - Captain and First Officer, aided in those days by an Engineer, Radio Man, Navigator as necessary. When the low wing twin engine all metal monocoque DC-3 came online, it was named the "Flagship" aircraft (Flagship Detroit at the C. R. Smith Museum is an example), and on the ground each Flagship flew a four star "Admirals' Pennant" from the starboard cockpit window.)

New York - La Guardia Field opened in the 1930s and AA was a prominent early tenant, relocating its hangars and offices from Chicago. (Pan American became the tenant at the Marine Air Terminal, and TWA was also a main tenant.)

Original American Airlines Admirals Club History, removed from the AA pages since the US Airways reverse takeover:

"In 1939, American decided Admirals deserved a special place to relax before or after a flight. The original Admirals Club shared a space in the just-opened New York LaGuardia Airport with Mayor Fiorello LaGuardia. Press criticism of the mayor's large, well-equipped offices had prompted him to offer to rent out the space. American Airlines representative Red Mosier immediately accepted the offer and the private airport club was born. Ironically, when the papers were drawn up for the club's liquor license, a judge refused to grant the name "Admirals Club" on the grounds the public might think it was a facility for Navy admirals only. So the club was initially called the "Flagship Club" until the legal hurdles were overcome.

In the early years, membership in the club was solely at the discretion of the airline's sales people. Memberships were given to frequent fliers or VIPs. In keeping with the nautical theme, the club's receptionists were called "skippers" and bartenders were called "stewards."

The airline's second club was at Washington's National Airport and opened with the airport in 1939. Located in a "dry" area, the club was prohibited from selling alcoholic beverages. For a nominal fee, however, the club stored bottles for its members. When the Virginia liquor law changed in 1970, so did this club policy. At one point, the club had more than 9,000 bottles stored. Many bore the names of powerful U.S. politicians.

A change in Admirals Club membership eligibility was made in 1967 when American established an open policy of accepting dues-paying members – a policy that remains in effect today.
Paid airline lounge Club membership came about after the Civil Rights Act of 1964 was enacted. Admirals Club was somewhat like CK in that membership was granted by sales personnel to AA to VIPs who were generally influencers of air travel (legislators, corporate heavyweights, etc.) and sparse of people of color, etc. US airlines established a paid membership system any member of the public was able to purchase, choosing not to change to a scheme more commonly used abroad wherein class of service is an admission criterion regardless of domestic or international routing.

The dues in 1967 were $25 per year, or $250 for a lifetime membership. Almost all Admirals at the time decided to pay the fees and retain their memberships.

Today, all persons 18 and over can purchase an Admirals Club membership. Pricing for Admirals Club memberships is based on the customer's tier level in the American AAdvantage membership program. Pricing ranges from $450 or 60,000 AAdvantage miles annually for a new Executive Platinum membership, to $550 or 85,000 miles annually for a regular membership. Membership is also provided to holders of the Citi/AAdvantage Executive World Elite Mastercard ($450 annual fee). One-day passes are available for $59 each.

The clubs were designed to simply provide a quiet haven away from the clamor of the airport terminal. Today they also offer flight information for American and American Eagle as well as a host of amenities that significantly differentiate the travel experience. There are now over 40 Admirals Clubs at 36 airports in the American Airlines system. These include(d) Atlanta; Austin; Bogotá; Boston; Buenos Aires; Caracas; Chicago O'Hare; Dallas/Fort Worth; Denver; Honolulu; Kansas City; London-Heathrow; Los Angeles International; Mexico City; Miami; Nashville; New York-Kennedy; New York-LaGuardia; Newark; Orange County (Calif.); Panama City (Panama); Paris; Philadelphia; Raleigh-Durham; Rio De Janeiro; São Paulo; San Diego; San Francisco; San Juan (P.R.); Santiago, Chile; Santo Domingo; St. Louis; Tokyo Narita; Toronto; Washington D.C.-Dulles; and Washington, D.C.-Reagan. <extract> "

Link to archive


Unfortunately, the new American has deleted its online Official Admirals Club history page at: https://www.aa.com/i18n/amrcorp/corp...alshistory.jsp

Link (now not working) to Point Me to the Plane brief article and AA photos at early LGA

Link to PDF history of New York - LaGuardia International Airport (NYC Aviation)


The 01 Aug 2009 American Way in flight magazine had an article by then-CEO Gerard Arpey on Admirals Club history in the Vantage Point column. You can read an online version of the August 1, 2009 American Way magazine article here (not working) or see post #3.





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