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-   American Airlines | AAdvantage (https://www.flyertalk.com/forum/american-airlines-aadvantage-733/)
-   -   Is AA "Cooked"? (https://www.flyertalk.com/forum/american-airlines-aadvantage/2207633-aa-cooked.html)

DomP1 Nov 20, 2025 1:45 pm

Get rid of the incompetent flight attendants, try to become a world-class carrier, invest in a real business class and you'll be able to tell Scotty that he was wrong.

By the way, offer a meal from Charlotte to LaGuardia instead of a snack basket.

Herb687 Nov 20, 2025 1:57 pm


Originally Posted by scoonee (Post 37439166)
American may be cooked. I don't know, I don't understand the business well enough. But I certainly wouldn't look to Scott Kirby for insight on the subject. As Ben Schlappig said in that blog...

Even less would I look to Ben Schlappig (or ANY travel blogger shameless credit card shill) for insight on the subject.

DomP1 Nov 20, 2025 2:08 pm


Originally Posted by Herb687 (Post 37439445)
Even less would I look to Ben Schlappig (or ANY travel blogger shameless credit card shill) for insight on the subject.

Ben has a world-class vision of air travel.

Antarius Nov 20, 2025 2:12 pm


Originally Posted by scoonee (Post 37439166)
American may be cooked. I don't know, I don't understand the business well enough. But I certainly wouldn't look to Scott Kirby for insight on the subject. As Ben Schlappig said in that blog, "It’s what [Kirby] wants the narrative to be."

Kirby has taken UA from being worse than AA to several standard deviations better. He's good at talking smack and spinning narratives, but he can back it up.


Originally Posted by Kacee (Post 37439134)
My opinion? There's no hope so long as present management remains in place. The fact that the board isn't doing anything to replace management suggests there's a big problem there as well.

This has been the issue with AA since Crandall. The board has been a rubber stamp to some incredibly bad leadership.


Originally Posted by niji248 (Post 37439348)
It's pretty obvious what Scott Kirby is doing. He's petty and revengeful, and he's practicing "if you repeat the lie enough times people will start to believe in it". AA has made many terrible mistakes in the past decade, and the management is for sure at fault. However, I don't think AA is in a irreversible course of doom. United may be riding on a high last year, but they've already started cutting unprofitable European routes. On top of that, United still has that pending big labor contract negotiation which is bound to drive up its cost and United's PRASM will go down in the coming years. Of course these are not things Scott Kirby is talking about.

I don't think that he is saying that AA will go under, just that AA is getting left behind, and possibly irreversibly so.

Some of these decisions are permanent or take decades to undo. UA's Isom-equivalent, Smisek bailing on JFK is still hurting UA. AA let DL eat it's lunch in NYC, no coming back from that. With the latest gate allocations in ORD, UA seems poised to give AA one final kick between the legs; AA won't go away at ORD, but UA will keep poaching away high value customers, leading to AA cutting frequencies, leading to more defections etc etc.


Originally Posted by moondog (Post 37439353)
He never seems to denigrate Delta, unless I've missed it.

DL has been the clear #1 for a while, both financially and operationally. Kind of hard to take pot shots at that without looking foolish. In addition, AA is both his former employer and a clown show, so it's both personal and easy.

Antarius Nov 20, 2025 2:15 pm


Originally Posted by lrdpenn (Post 37439415)
At least those are AA miles. They'd be cooked if UA miles!

UA is weird - their own metal cost is atrocious like AA, but I have been able to find some some pretty decent partner redemptions using UA miles. Some are mixed cabin (partner J and a short UA leg in Y), but I'll happily take that.

Domestically, AA miles are far, far easier to redeem at great value.

Herb687 Nov 20, 2025 2:27 pm


Originally Posted by DomP1 (Post 37439468)
Ben has a world-class vision of air travel.

A visionary? Vision is scary!

And, more importantly, is he a thought leader?

AJNEDC Nov 20, 2025 2:39 pm


Originally Posted by Antarius (Post 37439484)
UA is weird - their own metal cost is atrocious like AA, but I have been able to find some some pretty decent partner redemptions using UA miles. Some are mixed cabin (partner J and a short UA leg in Y), but I'll happily take that.

Domestically, AA miles are far, far easier to redeem at great value.

I was able to use AA miles to fly its partner JAL in First ORD/TYO/ORD in September.

DomP1 Nov 20, 2025 2:54 pm


Originally Posted by Herb687 (Post 37439507)
A visionary? Vision is scary!

And, more importantly, is he a thought leader?

Lol!

ty97 Nov 20, 2025 3:18 pm


Originally Posted by Rebob (Post 37439101)
Scott Kirby has indicated that there should only be two majors and the AA is Cooked. My experience this year would tend to agree with him.

United CEO Scott Kirby Confidently Declares That American Is Cooked - One Mile at a Time

Anyone else?

As a consumer, there 100% should be (and needs to be) more than two majors.

Is AA underperforming compared to UA and DL? Of course, that's been covered here thoroughly. But any suggestion of reduction to two major airlines should send shivers down the spine of every traveler.

Now I'm certain Scott doesn't read this forum nor does he care what I think but I will say: I'm very impressed with what he has done with United. I'm posting this from a Polaris lounge. But, Scott: get over AA, stop talking about them. Focus on continuing the great improvements you've spearheaded at UA.

USAF_Retired Nov 20, 2025 4:36 pm

Kirby is an obnoxious mouthpiece trying to stay relevant...as usual. If your competition is failing then you don't brag about it and advertise it to the world. You say nothing and let them quietly fall. The fact that he is singling out AA tells me that AA is a very real threat to his business model. JMHO

DataPlumber Nov 20, 2025 7:15 pm


Originally Posted by Rebob (Post 37439101)
Anyone else?

Color me shocked that people read still the various credit card bloggers clickbait....

steveholt Nov 20, 2025 7:21 pm


Originally Posted by joeyE (Post 37439176)
If this was really the case, then they should uncover ways to start taking advantage at locations where AA could be vulnerable in 5 years. Open a hub in Florida. Open up and expand partnerships at JFK. Expand at National and Phoenix.

Airlines can't just expand at DCA.

steveholt Nov 20, 2025 7:22 pm


Originally Posted by Herb687 (Post 37439445)
Even less would I look to Ben Schlappig (or ANY travel blogger shameless credit card shill) for insight on the subject.

Lucky has likely been on FT for as long as you've been.

lrdpenn Nov 20, 2025 7:28 pm


Originally Posted by Antarius (Post 37439484)
UA is weird - their own metal cost is atrocious like AA, but I have been able to find some some pretty decent partner redemptions using UA miles. Some are mixed cabin (partner J and a short UA leg in Y), but I'll happily take that.

Domestically, AA miles are far, far easier to redeem at great value.

I'm sure there's a sweet spot or two left but shopping for an ANA J flight with UA miles recently was a real eye opener. F was just comical

Kacee Nov 20, 2025 7:34 pm

There's really no correlation between FFP value and the sponsoring airline's financial health and ability to compete. I'm also a fan of the AA program relative to UA and DL, but concerned the airline may fade into irrelevance. Current management's indecisive tinkering around the edges is not going to cure its ills, which include an increasingly debilitating debt load.


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