Speculation: Will AA introduce any major new J or F seats in the near future?
#16
Join Date: Nov 2007
Location: Los Angeles
Programs: AA LT Gold
Posts: 3,644
AA can't really advertise and differentiate the soft product because it's dependent on the FAs to deliver it. All the caviar and fine champagne won't matter if the service itself is bad. None of the US carriers can do much about guaranteeing good service because of the relationship between management and labor. And there's not a lot of difference between the hard product anymore.
Back when it was implemented in 2011 (turndown service = FA making the bed for you), the union filed a grievance as "research needed to be done to ensure this was not going to cause an unreasonable workload for the Flight Attendants".
Not sure what happened at the end but regardless, I would not expect any AA FA in F to do anything for me other than bring the food and pour one drink.
#17
Join Date: Dec 2014
Posts: 1,879
AA can't really advertise and differentiate the soft product because it's dependent on the FAs to deliver it. All the caviar and fine champagne won't matter if the service itself is bad. None of the US carriers can do much about guaranteeing good service because of the relationship between management and labor. And there's not a lot of difference between the hard product anymore.
#18
Join Date: Jul 2021
Location: ORD/LHR
Programs: AA EXP, UA 1K, 1MM, Hilton Diamond
Posts: 1,225
It's cool to have the a new and better hard product (although everyone has their own opinion on which is the better seat anyways), but when so much traffic is domestic, no airline is going to pump money in when there's no idea on the expected ROI (I'm more thinking in terms of on a non-premium route (aka DFW to MIA or LAX)). In terms of a new product in the works, this could simply be a supply or pricing issue. Could be the same thing with the switch from the Concept D to the Super Diamond, or maybe Rockwell Collins wants to stop selling and manufacturing that seat.
I thought the whole idea of this marketing was to get around corporate travel booking requirements by marketing it as something different so business travelers could book it, but I may be mistaken here.
The product really is the flight from A to B, the whole idea of having different classes of service is to get more money from the people (or companies) who can afford it. It's done in every industry, take smartphones for example, they charge way more for extra storage, even though the product, the smartphone, is the same). With the rush to make business class better and better, the divide between J and F is getting smaller and smaller, so those who can afford it just don't see the advantage of paying more, and the airline doesn't really make any money on seats that go out empty or go to people who upgrade in whatever way (obviously they do make money on loyalty by keeping a customer coming back, but that's a whole other animal). This is particularly true when such things like the better service is not a guarantee, and other ways, such as elite status, giving the benefits on the ground. So if they do refit the 777Ws, I wouldn't be surprised if they nix the F cabin, as it just makes more economical sense to put a few more J seats on that they can actually sell.
A clear example was the turndown service in F.
Back when it was implemented in 2011 (turndown service = FA making the bed for you), the union filed a grievance as "research needed to be done to ensure this was not going to cause an unreasonable workload for the Flight Attendants".
Not sure what happened at the end but regardless, I would not expect any AA FA in F to do anything for me other than bring the food and pour one drink.
Back when it was implemented in 2011 (turndown service = FA making the bed for you), the union filed a grievance as "research needed to be done to ensure this was not going to cause an unreasonable workload for the Flight Attendants".
Not sure what happened at the end but regardless, I would not expect any AA FA in F to do anything for me other than bring the food and pour one drink.
#20
Original Poster
Join Date: Oct 2019
Location: Vienna, Austria
Posts: 709
New business seat with door being developed - possibly Adient Ascent. To be installed in the next 787-9 batch, which are scheduled to arrive starting in 2023.
https://twitter.com/xJonNYC/status/1416781680703115266
https://twitter.com/xJonNYC/status/1416790681436180481
https://twitter.com/xJonNYC/status/1416781680703115266
https://twitter.com/xJonNYC/status/1416790681436180481
#21
Join Date: Dec 2010
Location: Michigan
Programs: AA EXP(4mm), DL Gold, UA Gold (1mm), HH Diamond, Bonvoy Amb(l/t Titanium). Former EA/PA elite
Posts: 993
I agree that this would be the priority if any money were to be invested in seats over the next few years. Those reverse facing seats are the worst. If I were traveling on AA currently, I would avoid 772's and 788's like the plague. Even if you are in a forward facing seat, it's weird looking at the reverse facing seats. I sat in one of the reverse facing seats once on an 772 and I hated it. I refused to book J class on UA/BA when they had reverse-facing seats. I think BA still has them on some aircraft.
#22
Join Date: Jul 2021
Location: ORD/LHR
Programs: AA EXP, UA 1K, 1MM, Hilton Diamond
Posts: 1,225
I agree that this would be the priority if any money were to be invested in seats over the next few years. Those reverse facing seats are the worst. If I were traveling on AA currently, I would avoid 772's and 788's like the plague. Even if you are in a forward facing seat, it's weird looking at the reverse facing seats. I sat in one of the reverse facing seats once on an 772 and I hated it. I refused to book J class on UA/BA when they had reverse-facing seats. I think BA still has them on some aircraft.
Last edited by S80; Sep 15, 2021 at 5:59 pm
#23
Join Date: Jun 2021
Location: DFW
Programs: AA ExP, Globalist
Posts: 129
https://www.adient-aerospace.com/products
#24
Join Date: Dec 2014
Posts: 1,879
That's right. Delta wants to have it both ways: the want passengers to think of Delta One as first class, but they also want it to have it be classified as business class so that corporate travelers can book it more easily. The line between first and business is fuzzy, but I think most people here would consider Delta One to be much closer to other airlines' business class than first class, ignoring how it's actually classified.
#25
FlyerTalk Evangelist
Join Date: Apr 2001
Location: NYC
Posts: 27,221
That's right. Delta wants to have it both ways: the want passengers to think of Delta One as first class, but they also want it to have it be classified as business class so that corporate travelers can book it more easily. The line between first and business is fuzzy, but I think most people here would consider Delta One to be much closer to other airlines' business class than first class, ignoring how it's actually classified.
Back when Continental had BusinessFirst, that was obviously marketed as a hybrid, but 3-class aircraft were more common (DL, UA, and NW and possibly US still had F) and the product was objectively a hybrid. Today’s F classes that still exist are quite a big leap ahead of these branded J cabins (well except maybe AA/BA lol).
#26
Join Date: Jul 2021
Location: ORD/LHR
Programs: AA EXP, UA 1K, 1MM, Hilton Diamond
Posts: 1,225
That's right. Delta wants to have it both ways: the want passengers to think of Delta One as first class, but they also want it to have it be classified as business class so that corporate travelers can book it more easily. The line between first and business is fuzzy, but I think most people here would consider Delta One to be much closer to other airlines' business class than first class, ignoring how it's actually classified.
Eh, I don’t buy it. Most non-FTers couldn’t tell you the difference between business and first class (the fact that domestic first class exists certainly muddies those waters). They market it to try and make it sound better than a “regular” business class, but really, it’s still not quite on par with top tier J classes like QR or SQ.
Back when Continental had BusinessFirst, that was obviously marketed as a hybrid, but 3-class aircraft were more common (DL, UA, and NW and possibly US still had F) and the product was objectively a hybrid. Today’s F classes that still exist are quite a big leap ahead of these branded J cabins (well except maybe AA/BA lol).
Back when Continental had BusinessFirst, that was obviously marketed as a hybrid, but 3-class aircraft were more common (DL, UA, and NW and possibly US still had F) and the product was objectively a hybrid. Today’s F classes that still exist are quite a big leap ahead of these branded J cabins (well except maybe AA/BA lol).
#27
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Join Date: Aug 2012
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Posts: 11,214
Regarding the comments on removing F all together, I thought there was some kind of OneWorld agreement? requirement? that their carriers offer distinct Y/J/F products on long haul routes. But maybe not since Finnair doesn't, though they're not part of the JV if that matters. I'm not sure where that alleged "rule" originated from among the FT 'experts', but it was bantered about in this forum a good bit well before the pandemic.
#28
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#29
Original Poster
Join Date: Oct 2019
Location: Vienna, Austria
Posts: 709
I participated in the on-site testing of candidate biz class seats about 18 months ago. The best option in the test was quite nice and was laid out like the ones on Adient's website here:
https://www.adient-aerospace.com/products
https://www.adient-aerospace.com/products
#30
FlyerTalk Evangelist
Join Date: Apr 2001
Location: NYC
Posts: 27,221
For sure. Some of that has to do with harmonizing booking codes, e.g., AA reserving F/A for only super-premium First and making "regular" premium class J (and D/I/etc.) regardless of destination. DL did similar recently. So they're all using "J" or a sub-class for the standard premium cabin and that's a business class code, even if they're trying to market it domestically as first class. And I can't even remember if AA is still calling the front cabin on 2-class/non-321T domestic flights First or Business. Definitely a mess! I suppose with "DeltaOne" or even "Flagship Business" it's pretty clear what you're getting.