Go Back  FlyerTalk Forums > Miles&Points > Airlines and Mileage Programs > American Airlines | AAdvantage
Reload this Page >

AAdvantage President Bridget Blaise-Shamai Leaves; Whither AAdvantage?

AAdvantage President Bridget Blaise-Shamai Leaves; Whither AAdvantage?

Old Jun 3, 20, 6:53 pm
  #1  
FlyerTalk Evangelist
Original Poster
 
Join Date: Apr 2009
Location: Bye Delta
Programs: AA EXP, HH Diamond, IHG Plat, Hyatt Plat, SPG Gold, MR Gold, Nat'l Exec Elite, Avis Presidents Club
Posts: 15,310
AAdvantage President Bridget Blaise-Shamai Leaves; Whither AAdvantage?

Well here’s one that really matters and this probably even warrants its own thread... Bridget Blaise-Shamai is leaving. RIP AAdvantage.

https://viewfromthewing.com/american...g-the-airline/
javabytes is offline  
Old Jun 3, 20, 7:20 pm
  #2  
VFR
 
Join Date: Aug 2016
Location: BOS/PVD/ORH
Programs: AA PP
Posts: 326
Bridget leaving is a really odd one to me... seems like they still need someone to run AAdvantage and do market research.

Hopefully the things that make AA unique don't go away to follow UA and DL... I'm thinking of things like having a published award chart (despite web saver awards making that less relevant) that charges 60k miles for a US to Japan J ticket when DL is charging 80k and UA is charging 88k.
VFR is offline  
Old Jun 3, 20, 11:01 pm
  #3  
FlyerTalk Evangelist
 
Join Date: Nov 2005
Location: Phoenix, AZ
Programs: AA Gold AAdvantage Elite, Rapids Reward
Posts: 34,648
Wow! No real surprise!

I guess he is no longer work for AA. Hopefully they will find someone who can help us to restore old AAdvantage program. They can bring it back 100% mileage and eliminate dollar requirements.
fotographer likes this.

Last edited by N830MH; Jun 4, 20 at 12:57 am
N830MH is offline  
Old Jun 3, 20, 11:06 pm
  #4  
 
Join Date: May 2013
Location: NYC
Programs: DL GM, AAdvantage EXECPLAT, Hyatt Plat, HHonors Diamond, Avis First
Posts: 6,980
Bummer
AANYC1981 is online now  
Old Jun 4, 20, 12:11 am
  #5  
Moderator: American AAdvantage, TAP, Mexico, Technical Support and Feedback, and The Suggestion Box
 
Join Date: May 2000
Location: NorCal - SMF area
Programs: AA LT Plat; HH LT Diamond, Maître-plongeur des Muccis
Posts: 62,598
Originally Posted by N830MH View Post
Wow! No real surprise!

I guess he is no longer work for AA. Hopefully they will find someone who can help us to restore old AAvantage program. They can bring it back 100% mileage and eliminate dollar requirements.
Unfortunately, given the near future for airlines, I don’t see this happening. I could be wrong, of course.
JDiver is offline  
Old Jun 4, 20, 4:56 am
  #6  
 
Join Date: May 2004
Location: DFW-In Plano & CDG-In the 11th
Programs: 120% Airline Free Agent, Marriott Lifetime Titanium, Avis likes me
Posts: 3,007
Well, the first shoe has dropped

Bridget Blaise-Shamai, head o oAAdvantage, is leaving AA after 25 years.
Dallas49er is offline  
Old Jun 4, 20, 7:10 am
  #7  
 
Join Date: Apr 2011
Programs: Marriott Ambassador, AA Plat, Amtrak Select Exec, former WN apologist
Posts: 251
Originally Posted by N830MH View Post
Wow! No real surprise!

I guess he is no longer work for AA. Hopefully they will find someone who can help us to restore old AAdvantage program. They can bring it back 100% mileage and eliminate dollar requirements.
Why on earth would they do that? Nearly all loyalty programs are migrating towards approaches that reward their higher spending and/or more profitable customers, rather than the customers who take the most circuitous routes between point A and B. And I can't think of a single good reason why they shouldn't be.
ksucats likes this.
Mr. BoH is offline  
Old Jun 4, 20, 7:25 am
  #8  
 
Join Date: Jun 2013
Location: Roswell, GA
Programs: AA EXP 2.8m,Lifetime PLT, Hilton Diamond, IHG PlLT, SPG Gold
Posts: 2,615
Originally Posted by Mr. BoH View Post
Why on earth would they do that? Nearly all loyalty programs are migrating towards approaches that reward their higher spending and/or more profitable customers, rather than the customers who take the most circuitous routes between point A and B. And I can't think of a single good reason why they shouldn't be.
Maybe AA can lead the way, so others airlines might follow instead of AA following them back to the older program. Miles based.
. I can see for at the the time being.. travel patterns will be very different. AA needs to stay in business, just like every other business... offering status based on miles, might attract new customers, from other airline
Spiff likes this.
fotographer is offline  
Old Jun 4, 20, 7:42 am
  #9  
 
Join Date: Aug 2012
Location: KHOU + KSFO
Programs: AA EXP | Marriott Bonvoy Ambassador | Hyatt Globalist
Posts: 5,853
Originally Posted by Dallas49er View Post
Bridget Blaise-Shamai, head o oAAdvantage, is leaving AA after 25 years.
Wonder who will replace her.

Im not sure if it is Parker, Isom or her driving a lot of the AAdvantage changes, but her tenure has been forgettable, at best.
LovePrunes and AA100k like this.
Antarius is offline  
Old Jun 4, 20, 7:46 am
  #10  
 
Join Date: Aug 2012
Location: KHOU + KSFO
Programs: AA EXP | Marriott Bonvoy Ambassador | Hyatt Globalist
Posts: 5,853
I guess they didn't need a highly paid executive to read Delta's website and cut and paste
Spiff, kev LAX, JJeffrey and 11 others like this.
Antarius is offline  
Old Jun 4, 20, 8:26 am
  #11  
FlyerTalk Evangelist
 
Join Date: Nov 2003
Location: Frisco, TX
Programs: The Airline Run by Doug P
Posts: 19,743
Originally Posted by Mr. BoH View Post
loyalty programs are migrating towards approaches that reward their higher spending .
Yes, but that was a different world and we are in a new normal that doesn't resemble this world in any way. I say to entice flyers AA should resort to their old program, nix the tier/spend thresholds.
Spiff likes this.
enviroian is offline  
Old Jun 4, 20, 8:35 am
  #12  
 
Join Date: Apr 2011
Programs: Marriott Ambassador, AA Plat, Amtrak Select Exec, former WN apologist
Posts: 251
Hard to see a scenario where AA changes their program with incentives to entice people to travel lots of miles while spending relatively few dollars. Seems like with massively reduced flight schedules they'd want the opposite.
Mr. BoH is offline  
Old Jun 4, 20, 8:51 am
  #13  
FlyerTalk Evangelist
 
Join Date: Nov 2003
Location: Frisco, TX
Programs: The Airline Run by Doug P
Posts: 19,743
Originally Posted by Mr. BoH View Post
Seems like with massively reduced flight schedules
Right, but this scenario can't last forever. No way.
Spiff and GrumpyYoungMan like this.
enviroian is offline  
Old Jun 4, 20, 9:25 am
  #14  
 
Join Date: Aug 2017
Location: Stilllwater OK (SWO)
Programs: AAdvantage ExecPlat, World of Hyatt Globalist, plain "member" of Marriott, IHG, enterprise, etc.
Posts: 1,011
I am always leary of when oldtimers leave. Newcomers are more prone to trying stupid new ideas that kill value to the customer and bring short term revenue gains to the shareholders,.

But as far as the system goes,

-- (to the comment above) the published awards chart doesn't really exist in practice anymore. Mileage redemptions are all over the map, and for plain domestic coach tickets the redemptions are pretty steep already.
-- A simpler qualification system would be nice. Tracking mileage, legs, and dollars is annoying ($s I think makes the most sense but then again, why doesn't it include paid seats, upgrades, fees, etc that make up a good deal of AA's revenue) . Anyways, with simplification people will declare that some unfairness comes out of it --- No system is perfectly fair, perfectly calibrated, and the entire purpose is to drive revenue to AA.
-- Speaking of that last point, driving revenue to AA, I think there is a missed opportunity in that programs have zero features to entice people who fly with family. During the good times to travel, I buy 15-30 round trip tickets in a given year between me and the family and spend $8-15K in revenue to AA (6-10K of that completely discretionary personal spending) -- From that, I may qualify for gold based on the bit of extra business travel to push me over the top (Gold being relatively worthless) and the wife and kid usually come up short of anything. AAdvantage (and no program I know of for that matter) offers anything to help drive families to pay any premium to buy AA tickets for their trips. If I have other airlines at my local airport, I would have zero reason to stick with any of them vs just finding the lowest fares. Having some system where you can get some credit for spending on (a limited number of) family members when you fly together on the same PNR could bring value to AA.
bchandler02, Mr. BoH, kcmd and 2 others like this.
MarkOK is offline  
Old Jun 4, 20, 11:47 am
  #15  
 
Join Date: Jun 2013
Location: Roswell, GA
Programs: AA EXP 2.8m,Lifetime PLT, Hilton Diamond, IHG PlLT, SPG Gold
Posts: 2,615
if AA want to follow someone , why not follow what BA does with family membershiop
fotographer is offline  

Thread Tools
Search this Thread
Search Engine: