2021 Elite Qualifying Requirements Announcement?

Old Nov 10, 19, 5:13 pm
  #31  
 
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Originally Posted by footballfanatic View Post
Which is exactly why I donít like UAs approach

folks that will spend that much in a year ó will (1) spend that much in a year and (2) get benefits from premium cabins anyway

mileage based wins ó status is meant for the road warrior who spends time in economy, but gains higher class-of-service benefits through status. Airlines win by filling up cabins. Most status holders arenít deep discount mileage runners.
they are now filling those premium cabins by buy ups on Delta, United and American.
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Old Nov 10, 19, 8:43 pm
  #32  
 
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Which is all the more reason not to upset the apple cart. People spend on a given airline but don't receive many upgrades anymore. That means granting status "costs" the airline less and less each year with fewer and fewer upgrades (which are seats that will most likely fly empty anyway).
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Old Nov 10, 19, 9:46 pm
  #33  
 
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Originally Posted by LINDEGR View Post
Which is all the more reason not to upset the apple cart. People spend on a given airline but don't receive many upgrades anymore. That means granting status "costs" the airline less and less each year with fewer and fewer upgrades (which are seats that will most likely fly empty anyway).
Doubly so when AA is failing to attract any form of yield premium at all. Which is why they operate a larger fleet and make less revenue and waaaay less money than their competition.

They need to tread carefully here. UA tried this with Smisek in 2012, banking on their network and hub captives. Needless to say, the idiot had to resort to bribery and got fired.
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Old Nov 11, 19, 2:21 am
  #34  
 
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This whole area is in desperate need of serious innovation and design – with the primary goal of bringing back into alignment customer and business needs. The current schemes are based on a very outdated alignment and the endless tweaks are attempts to re-align but without making really big changes. The new United model feels like a 1990's solution designed completely to favor the airline over the customer.

One radical direction would be to almost get rid of status altogether – maybe keep it for check-in, boarding, baggage privileges and an earning multiplier. Beyond that allow segments, miles and dollars to earn rewards of each customer's choosing (free flight vouchers, upgrade vouchers, lounge access vouchers, etc etc). This could enable massive simplification (just segments, miles and dollars, no EQMs, EQDs, etc) and using vouchers could remove the need for award charts, but would mean that the customer could still feel as though they got a bargain. There would be challenges, such as working out how to combine segments, miles and dollars into one currency, and whether to provide cabin bonuses or simply allow dollars to balance that out, and how to earn status. Or maybe status is just another reward one can choose and the underlying earning model is non-linear (the more points you have earned in the past <x> months, the more points you earn on this flight).

This particular kind of model might not be right, but an airline brave enough to think this boldly, and willing to invest in it (through improved customer rewards for everyone, but that actually reward behaviours that benefit the airline too) could, I believe, reap significant benefits.
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Old Nov 11, 19, 7:23 am
  #35  
 
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Originally Posted by footballfanatic View Post
<snip>
mileage based wins ó status is meant for the road warrior who spends time in economy, but gains higher class-of-service benefits through status. Airlines win by filling up cabins. Most status holders arenít deep discount mileage runners.
Anonymously declaring this on the internet doesn't actually make it so.

Going forward, I think you are going to find "money wins" whether you or I personally prefer that or not.

Regards
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