"Influencer" Contact for AA

Old Jan 20, 19, 8:19 am
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"Influencer" Contact for AA

Hi, does anyone know who to contact at American Airlines for an "influencer" who wants to fly with AA and get some sort of discount or upgrade? I know most airlines do it, but I am unsure about AA.
Thanks!!!
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Old Jan 20, 19, 9:54 am
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Such influencer might think of using one the influencer platforms, such a twitter/facebook to contact them.
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Old Jan 20, 19, 10:12 am
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Have tried that way, but they only have customer service agents on social media platforms
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Old Jan 21, 19, 2:20 am
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May I ask what your real question is?
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Old Jan 21, 19, 2:35 am
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Originally Posted by LondonElite View Post
May I ask what your real question is?
Free flights for important people!
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Old Jan 21, 19, 2:44 am
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Anyone that important has a corporate travel department, a travel agent, or both. Those people have AA sales reps. Go through that channel. The best you can hope for is elite status which will, in turn, lead to upgrades. Discounts aren't in the picture unless you can negotiate a volume discount with AA - which, in turn, doesn't require you (or anyone else) to be an influencer.

If this is a case of "I haven't been an influencer until now, but I'll start being one next week," the double line starts right behind me.
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Old Jan 21, 19, 2:58 am
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Originally Posted by Jaimito Cartero View Post

Free flights for important people!
Or people who believe they are important. I really hate the word ‘influencer.’
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Old Jan 21, 19, 5:42 am
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I hate the word "influencer" too, but unfortunately that's what everyone is using these days. It's really the new advertising/marketing of our time. I thought this was a good place to ask for a contact as I need it for work, but it seems I was mistaken.
I don't make the rules, it is just the reality of our time. Brands like British Airways and Virgin have seen this and have implemented very successful "influencer" campaigns, which are much cheaper than traditional advertising.
Sorry for asking
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Old Jan 21, 19, 8:02 am
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We still don't know why you want this info and your response sounds evasive.
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Old Jan 21, 19, 9:10 am
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I don't know why you think it sounds evasive.
I just asked if anyone knows the right person to talk to within AAs marketing department that handles social media requests. I don't know why it sounds so weird to everyone and why everyone is so mad about my question.
It's common practice across most brands today, yet I haven't found the right contact at AA and thought maybe someone here knew. That's it.
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Old Jan 21, 19, 9:58 am
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Maybe why?
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Old Jan 21, 19, 10:33 am
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Originally Posted by erik123 View Post
We still don't know why you want this info and your response sounds evasive.
It's not evasive but I could see it looking weird if you're not familiar with the term. The OP wants the information for themselves, in order to contact AA and lobby the airline to provide a free flight, which the OP would review online (blog and/or social media). The unspoken supposed benefit to AA is positive exposure of AA to the OP's online followers, i.e., "influencing" said followers' perception of the AA brand - hence the appellation of "influencer". Which refers to someone who is not a journalist, travel critic/writing professional, or even the more serious commercial travel bloggers - the types of folks who traditionally might occasionally be provided gratis trips or flights for their review. "Influencers" aren't necessarily celebrities (most are not). Rather, the "influencer" may be totally unknown outside of their social media circle - but may have a bunch of followers on social media (sometimes the followers are fake or purchased - not implying the OP has such, but it definitely happens). Such individual then fishes for various companies to provide free goods or services for their review, on the basis that they are "influential" - citing their follower count, reposts, likes, and similar as evidence. Or occasionally the company may reach out to the person if they are prominent in social media circles relevant to the company.

IME you see it more with minor products - makeup, various nutritional supplements, articles of clothing - where it's cheap and easy to throw someone a bone, but it does happen occasionally with airlines or other travel providers. A few "influencers" may actually be effective in generating some extra buzz, but most are merely a legend in their own mind (again, not directing towards the OP, just describing the general situation). I've even come across someone whose stated job is an "agent" for "social media influencers". Their star client had something like 10% of the number of followers as a parody Twitter account for a bird that I follow.

As to the OP's query, I'd not be surprised if AA isn't specifically invested in the concept to the point of having a particular point of contact. Maybe their Twitter account I guess.
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Old Jan 21, 19, 11:00 am
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Isn’t every FTer who posts in Trip Reports an Influencer? Should they get free flights?
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Old Jan 21, 19, 12:48 pm
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everyone likes a freebie!
no one is having a go at you. good luck.
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Old Jan 21, 19, 2:10 pm
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Would it be as interesting if the review was of an economy flight, last row?
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