"Influencer" Contact for AA
#1
Original Poster
Join Date: Jan 2019
Programs: AAdvantage
Posts: 6
"Influencer" Contact for AA
Hi, does anyone know who to contact at American Airlines for an "influencer" who wants to fly with AA and get some sort of discount or upgrade? I know most airlines do it, but I am unsure about AA.
Thanks!!!
Thanks!!!
#6
FlyerTalk Evangelist
Join Date: May 1998
Location: Massachusetts, USA; AA Plat, DL GM and Flying Colonel; Bonvoy Platinum
Posts: 24,233
Anyone that important has a corporate travel department, a travel agent, or both. Those people have AA sales reps. Go through that channel. The best you can hope for is elite status which will, in turn, lead to upgrades. Discounts aren't in the picture unless you can negotiate a volume discount with AA - which, in turn, doesn't require you (or anyone else) to be an influencer.
If this is a case of "I haven't been an influencer until now, but I'll start being one next week," the double line starts right behind me.
If this is a case of "I haven't been an influencer until now, but I'll start being one next week," the double line starts right behind me.
#8
Original Poster
Join Date: Jan 2019
Programs: AAdvantage
Posts: 6
I hate the word "influencer" too, but unfortunately that's what everyone is using these days. It's really the new advertising/marketing of our time. I thought this was a good place to ask for a contact as I need it for work, but it seems I was mistaken.
I don't make the rules, it is just the reality of our time. Brands like British Airways and Virgin have seen this and have implemented very successful "influencer" campaigns, which are much cheaper than traditional advertising.
Sorry for asking
I don't make the rules, it is just the reality of our time. Brands like British Airways and Virgin have seen this and have implemented very successful "influencer" campaigns, which are much cheaper than traditional advertising.
Sorry for asking
#10
Original Poster
Join Date: Jan 2019
Programs: AAdvantage
Posts: 6
I don't know why you think it sounds evasive.
I just asked if anyone knows the right person to talk to within AAs marketing department that handles social media requests. I don't know why it sounds so weird to everyone and why everyone is so mad about my question.
It's common practice across most brands today, yet I haven't found the right contact at AA and thought maybe someone here knew. That's it.
I just asked if anyone knows the right person to talk to within AAs marketing department that handles social media requests. I don't know why it sounds so weird to everyone and why everyone is so mad about my question.
It's common practice across most brands today, yet I haven't found the right contact at AA and thought maybe someone here knew. That's it.
#12
Join Date: May 2009
Location: South Park, CO
Programs: Tegridy Elite
Posts: 5,678
IME you see it more with minor products - makeup, various nutritional supplements, articles of clothing - where it's cheap and easy to throw someone a bone, but it does happen occasionally with airlines or other travel providers. A few "influencers" may actually be effective in generating some extra buzz, but most are merely a legend in their own mind (again, not directing towards the OP, just describing the general situation). I've even come across someone whose stated job is an "agent" for "social media influencers". Their star client had something like 10% of the number of followers as a parody Twitter account for a bird that I follow.
As to the OP's query, I'd not be surprised if AA isn't specifically invested in the concept to the point of having a particular point of contact. Maybe their Twitter account I guess.