"Influencer" Contact for AA
Jan 22, 2019, 2:32 pm
#31
Join Date: Feb 2013
Location: Beantown! (BOS)
Programs: AA PtPro (2 MM); Hilton Diamond; Hertz President Cr; DL SkyMiles; UA MileagePlus
Posts: 3,435
Corporate contracting or hiring influencers is still relatively new concept. I do not think all corporate is jumping into the idea. I think when corporate contract or hire influencers, influencers already had a track record as an influencers, I do not think corporate will contract or hire a person who does not have a proven record as an influencers. Also, influencers uses Internet and social media as primary means to communicate with target audience. At this moment very few corporates using influencers has large portion of their business or product line aiming at younger generations. Not just American Airline, but commercial aviation in general, I wonder if influencers will hit the target audience airlines are seeking.
Jan 22, 2019, 2:32 pm
#32
FlyerTalk Evangelist
Join Date: Aug 2012
Location: KHOU/KIAH
Programs: AA EXP | Marriott Bonvoy Titanium| Hyatt Globalist
Posts: 11,214
A thought for consideration or outright discarding -
That it didn't work out so well for Casey Neistat might reflect an overall shift on the part of AA when it comes to doling out tickets or status without $ spend.
That it didn't work out so well for Casey Neistat might reflect an overall shift on the part of AA when it comes to doling out tickets or status without $ spend.
There is some value to AA (and other businesses) to have a good relationship with an influencer; only AA can decide that. Nothing wrong with the OP asking, IMO, they have gone about it in a far more mature manner than homeboy Casey.
Last edited by Antarius; Jan 22, 2019 at 2:40 pm
Jan 22, 2019, 7:04 pm
#33
Join Date: Jan 2017
Posts: 805
That's for damn sure. I used to watch him back in the day and it was pretty cringy to see how butthurt he got about the entire AA situation. I didn't really understand his beef, it's all in the numbers. If he gets 100 of his followers to buy $300 plane tickets that $30k in potential new revenue for them, doesn't seem like it's worth dealing with him being CK.
Jan 22, 2019, 7:09 pm
#34
Join Date: Feb 2013
Location: PHX
Programs: AA EXP, IHG Diamond, IC Amb
Posts: 5,508
Jan 22, 2019, 7:29 pm
#35
Join Date: Dec 1999
Location: NYC/PHX
Programs: IATA, Sabre, AvgeekAgent
Posts: 1,958
Anyone that important has a corporate travel department, a travel agent, or both. Those people have AA sales reps. Go through that channel. The best you can hope for is elite status which will, in turn, lead to upgrades. Discounts aren't in the picture unless you can negotiate a volume discount with AA - which, in turn, doesn't require you (or anyone else) to be an influencer.
If this is a case of "I haven't been an influencer until now, but I'll start being one next week," the double line starts right behind me.
If this is a case of "I haven't been an influencer until now, but I'll start being one next week," the double line starts right behind me.
Jan 22, 2019, 7:52 pm
#36
FlyerTalk Evangelist
Join Date: Aug 2012
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if this forum was solely motivated by personal gain, then it would be a pretty miserable and quiet place.
Jan 22, 2019, 8:19 pm
#37
Join Date: Apr 2009
Programs: American EXP; British Airways Gold
Posts: 1,896
Vanilla Sky Dreaming ? Female Travel & Lifestyle Blog
In return for assisting Hofit with her quest for "a complete life makeover", I'll bet she would hook you up with some "influencer" tips.
Jan 22, 2019, 8:31 pm
#38
Join Date: Nov 2011
Location: Bay Area
Programs: WN A-List, AA good-riddance, Safeway Club Card Extraordinaire
Posts: 3,851
[citation needed]
But if there's anyone who believes "influencers" need more attention and free stuff, it's "influencers".
Also, as an amusing postscript, I actually found the perfect contact at AA HQ for the OP's query. I accomplished this through a five-second search on... (drumroll)... social media!
Since I'm about the least social media-savvy person around, this speaks volumes about the OP's capabilities in this area.
But if there's anyone who believes "influencers" need more attention and free stuff, it's "influencers".
Also, as an amusing postscript, I actually found the perfect contact at AA HQ for the OP's query. I accomplished this through a five-second search on... (drumroll)... social media!
Since I'm about the least social media-savvy person around, this speaks volumes about the OP's capabilities in this area.
Last edited by Science Goy; Jan 22, 2019 at 9:08 pm Reason: add postscript
Jan 22, 2019, 10:25 pm
#40
Join Date: Jun 2018
Posts: 153
Well...if an "influencer" needs to actively approach people/companies, he/she might not be very influencing at all?!
If AA would consider you to represent a valuable "influencer", they would come to you, wouldn't they?
The classic Hollywood-line: "Don't call us; we'll call you!"
If AA would consider you to represent a valuable "influencer", they would come to you, wouldn't they?
The classic Hollywood-line: "Don't call us; we'll call you!"
Jan 23, 2019, 5:41 am
#43
Join Date: Feb 2016
Programs: Delta, AA-Gold, Hilton-Gold
Posts: 93
Yes!!!!! Another Trip Report with just a youtube video of someone acting like the 7 dollar bottle of wine in J is the best wine they've ever had!! All while sleeping in a chair that is more comfortable than their bed!!!
Jan 23, 2019, 6:05 am
#44
FlyerTalk Evangelist
Join Date: Nov 2011
Location: Brighton. UK
Programs: BA Gold / VS /IHG Diamond & Ambassador
Posts: 14,176
This:
SNIP>"
Luxury Dublin hotel bans all social media influencers
"A hotel has banned YouTubers and Instagram stars - after a 22-year-old YouTuber askedfor a five-night free stay and broke down in tears ....SNIP>"
The Moose Cafe is well known for telling people 'where to go' if you don't like what they which she would have known if she had done a modicum of research.
Her email to the hotel was basically 'give me free stuff' (over Valentines Day as well) with no info on what she could do for the hotel in terms of advertising etc - no demographics of her viewers - 76k is a lot of people but not 76k of teens with no money!
I'm not even sure that AA would need to use any so called 'influencers'. AA appear to have no problem attracting passengers without them. If they did it would be for those people who have money to spend on J not a teen on a basic fare.
Jan 23, 2019, 6:43 am
#45
Suspended
Join Date: Sep 2006
Programs: AAdvantage PP
Posts: 13,913
When you think about what percentage of AA flyers aren't flying AA because of lowest price on a search engine (both personal and corporate), corporate policy, or hub captive. Probably not all that high, therefore, how much "influencing" does AA really need. Particularly when you consider the amount of money already being directed at advertisement towards those in that relatively small percentage.