Sep 28, 2017, 9:23 pm
Last edit by: Prospero
"Beginning in December (2017) customers seated in long-haul international and transcontinental First or Business class and Premium Economy can enjoy a suite of advanced sleep offerings designed by Casper’s award-winning engineering team. The Casper line of sleep products will include a mattress pad, duvet, pillow, day blanket, lumbar pillow, pajamas and slippers, with the exact offering varying based on the route.
How many and which products are offered will depend on route and class of service. See posts 46 and 63 for photos of the duvet and pillow, and pajamas.
Limited Casper products are available on these select routes in addition to traditional long-haul international and transcontinental routes:
Link to AA page announcing this change
Link to Frequent Business Traveler story from Sept. 28 by Paul Riegler
Link to AA News Release
Link to specific products for each cabin on different types of routes.
How many and which products are offered will depend on route and class of service. See posts 46 and 63 for photos of the duvet and pillow, and pajamas.
Flagship First Class – Long-Haul International Routes
Mattress pad, pillow, duvet, day blanket, lumbar pillow, pajamas, slippers
Flagship First Class – Transcontinental Routes
Pillow, duvet, lumbar pillow, day blanket
Business Class – Long-Haul International (SYD, AKL, HKG)
Mattress pad, pillow, duvet, pajamas, slippers
Business Class – Long-Haul International and Trancontinental Routes
Pillow and duvet
Business Class – Pacific Routes
Pillow, duvet, slippers
Premium Economy
Lumbar pillow and day blanket
Mattress pad, pillow, duvet, day blanket, lumbar pillow, pajamas, slippers
Flagship First Class – Transcontinental Routes
Pillow, duvet, lumbar pillow, day blanket
Business Class – Long-Haul International (SYD, AKL, HKG)
Mattress pad, pillow, duvet, pajamas, slippers
Business Class – Long-Haul International and Trancontinental Routes
Pillow and duvet
Business Class – Pacific Routes
Pillow, duvet, slippers
Premium Economy
Lumbar pillow and day blanket
- Boston (BOS) – Los Angeles (LAX)
- New York’s John F. Kennedy (JFK) – Seattle (SEA)
- Miami (MIA) – Seattle (SEA)
- Miami (MIA)– San Francisco (SFO)
- U.S. to Hawaii
- U.S. to Northern Rim of South America (MAR, MAO, BOG, CCS, CLO, GYE, LPB, MDE, UIO, VVI)"
Link to AA page announcing this change
Link to Frequent Business Traveler story from Sept. 28 by Paul Riegler
Link to AA News Release
Link to specific products for each cabin on different types of routes.
AA Offers Casper Bedding & Pajamas / Pyjamas in First and Business (12/2017)
Sep 28, 2017, 4:05 pm
#1
Original Poster
Join Date: Jan 2010
Location: New York and Vienna
Programs: PA WorldPass Platinum, AA, DL, LH. GHA Black, SPG and HHonors Gold
Posts: 3,870
AA Offers Casper Bedding & Pajamas / Pyjamas in First and Business (12/2017)
I've flown in Flagship First-Int'l multiple times in the past few months and the bedding was one of my least favorite aspects of the experience. While Casper isn't known for bedding versus beds, I'm nonetheless intrigued about this.
American Airlines to Offer Casper Bedding in First and Business Starting in December
This link is to an online source to which I contribute and/or have a financial interest.
American Airlines to Offer Casper Bedding in First and Business Starting in December
American Airlines said it plans to offer new in-flight bedding products from Casper, an American manufacturer of foam mattresses.
The products will include mattress pads, duvets, pillows, day blankets, and lumbar pillows as well as pajamas and slippers and will debut on December 1, 2017.
The products, which will vary by cabin and route, will be offered on all long-haul flights in Flagship First-International, Flagship Business-International, and premium economy cabins as well as on premium transcon routes. Some Casper products will also be offered such routes as Boston-Los Angeles, New York-Seattle, Miami-San Francisco, and Miami-Seatle as well as flights to Hawaii and to northern destinations in South America....
<SNIP>
The products will include mattress pads, duvets, pillows, day blankets, and lumbar pillows as well as pajamas and slippers and will debut on December 1, 2017.
The products, which will vary by cabin and route, will be offered on all long-haul flights in Flagship First-International, Flagship Business-International, and premium economy cabins as well as on premium transcon routes. Some Casper products will also be offered such routes as Boston-Los Angeles, New York-Seattle, Miami-San Francisco, and Miami-Seatle as well as flights to Hawaii and to northern destinations in South America....
<SNIP>
Sep 28, 2017, 4:19 pm
#3
Original Poster
Join Date: Jan 2010
Location: New York and Vienna
Programs: PA WorldPass Platinum, AA, DL, LH. GHA Black, SPG and HHonors Gold
Posts: 3,870
Sep 28, 2017, 8:15 pm
#5
Join Date: Apr 2012
Location: MIA
Programs: AA EXP (AC), DL G (SC), Bonvoy LTP, & IHG AMB
Posts: 1,798
Sep 28, 2017, 8:18 pm
#6
Join Date: Jul 2005
Location: BOS, Latin America
Programs: AA Plat
Posts: 712
Yeah, agree. Odd choice of brand partner for their highest paying clients - Casper certainly doesn't market itself as an upscale product, but rather an accesible one. Might actually benefit Casper more than AA.
Sep 28, 2017, 8:21 pm
#7
Join Date: Jun 2015
Location: New York
Programs: AA, CX, Hyatt, Marriott
Posts: 1,484
Not a Saks person, but absolutely no UA 
Casper is one of the new mattress/bedding players who challenge traditional mattress makers and promote the "direct to customer so we save you $$$" model, so it never makes me feel high-end. I tried a couple of their mattress and still prefer Westin Heavenly Bed (so Simmons) or other mid-high end SPG/MAR hotels. AFAIK the "direct-sales" competition is crazy and this definitely benefits Casper more.
The Casper brand is at least clean in design, grey and white mostly, and decent quality. I am not sure how much difference Saks (UA) or Westin (DL) could make here.
The Casper brand is at least clean in design, grey and white mostly, and decent quality. I am not sure how much difference Saks (UA) or Westin (DL) could make here.
Last edited by andersonCooper; Sep 28, 2017 at 8:39 pm
Sep 29, 2017, 7:06 am
#9
Join Date: May 2011
Location: DFW
Programs: AA EXP, LT Gold
Posts: 3,146
http://onemileatatime.boardingarea.c...rlines-casper/
My guess is starting 1 Dec, the rollout will happen quickly on the INTL routes. So I'm not sure one route will get it first, etc. But just my guess.
Sep 29, 2017, 8:05 am
#10
Join Date: Apr 2011
Location: New York
Programs: AA EXP 1.0mm, not sure where I am with hotels these days
Posts: 2,795
Here's some more specific info on what each cabin gets on which type of flight (TATL, TPAC LH, Transcon, etc.):
http://onemileatatime.boardingarea.c...rlines-casper/
My guess is starting 1 Dec, the rollout will happen quickly on the INTL routes. So I'm not sure one route will get it first, etc. But just my guess.
http://onemileatatime.boardingarea.c...rlines-casper/
My guess is starting 1 Dec, the rollout will happen quickly on the INTL routes. So I'm not sure one route will get it first, etc. But just my guess.
Sep 29, 2017, 8:10 am
#11
Join Date: May 2011
Location: DFW
Programs: AA EXP, LT Gold
Posts: 3,146
For longhaul international first class, passengers can expect a mattress pad, pillow, duvet, day blanket, lumbar pillow, pajamas, and slippers.
Sep 29, 2017, 8:12 am
#12
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 38,626
Don't worry, they'll collect them an hour prior to arrival, while you're in a sound sleep, along with the headphones (while you're "almost done with your movie" while in the sound sleep).
Sep 29, 2017, 8:35 am
#13
Original Poster
Join Date: Jan 2010
Location: New York and Vienna
Programs: PA WorldPass Platinum, AA, DL, LH. GHA Black, SPG and HHonors Gold
Posts: 3,870
That was my reaction and analysis as well. This brings Casper products to a much bigger audience.
Sep 29, 2017, 8:53 am
#14
Join Date: Dec 2009
Location: DFW
Programs: AA EXP
Posts: 1,590
Hard to imagine any brand at all benefiting from an association with a US airline other than - maybe - a garbage company.
Sep 29, 2017, 9:38 am
#15
Join Date: Aug 2016
Location: LAX/IAD
Programs: UA Gold
Posts: 162
I think Casper has a pretty specific market they're catering to right now, mainly the "higher end" and younger crowd of the direct to customer mattress companies. Their products have risen in prices and supposedly dropped in quality but their marketing team has still been top notch. They've been expanding rapidly especially with the $75M Target investment. Regardless, I think it's a nice touch for the premium cabins to get this as it probably benefits both companies' branding.