Last edit by: JDiver
How Can I Achieve ConciergeKeySM / "CK" Program
(Concierge Key is by invitation only)
(Concierge Key is by invitation only)
NOTE: For issues relating to services provision for CK members, changes in offerings and all other issues pertaining to current Concierge Key / CK / KEY members, please see AA Concierge Key / ConciergeKey / CK members (master thread) thread
"The ConciergeKey Program is an exclusive program that American Airlines has for our very top customers. This is by invitation only and a very exclusive club." (Billy Sanez for AA) You can not apply for CK; you must be nominated and invited. According to member Gino Troian, reviews and decisions ~July, December.
ConciergeKey Services are provided to a select group of VIPs to facilitate travel on AA. The program is offered on an invitation basis only and is targeted at customers who control travel policy for large organizations. Customers who generate a high amount of revenue for AA may also be invited into this program (possibly those who spend upwards of US$60k a year on travel with AA).
Possible ways to gain CK, remembering that as the criteria are not published this is somewhat speculative, based on having several CKs posting here and some members knowing several CKs (in no particular order):
- Arranger of travel with corporate travel contract with AA
- Influencer of travel with Fortune 1,000
- True VIP with significant recognition within an industry or profession
- Air Pass with $60,000 or more prepaid travel
- VFF EXP with high EQD ($75k?) and many high fare flights p.a. on AA
- Nominated by "sales" at AA (may dovetail with immediately above)
- Be sent a targeted "challenge" by AA instead of an invitation (see below)
The offer required the invitee to earn 16,000 Elite Qualifying Dollars (EQDs) on AA marketed or operated flights within the next 90 days in order to get Concierge Key status; successful completion receive Concierge Key through January 2019.
"According to one FlyerTalk user who was targeted, they have 65,000 EQDs (54,000 on AA-operated flights) and 223,000 Elite Qualifying Miles (EQMs)." We don't know if AA will make this offer in the future.
SERVICES: Services provided include airport escorts, Cadillac apron or golf cart transfers, pre-boarding (seems variable, more likely during OSO?); assistance with flight changes, seat changes, and upgrade requests via their own dedicated telephone line. In addition, there is the ability to communicate directly with ConciergeKey associates via a dedicated email address. ConciergeKeySM representatives will also monitor day of travel of ConciergeKey members and will proactively reroute or rebook travel when necessary. ConciergeKey status allows check-in at First Class counters, as well as access to elite lines through security at certain airports. Miles and copay upgrades with copay waived. CK are First in upgrade and reaccommodation Priority, over EP.
ConciergeKey members receive AAdvantage Executive Platinum status, membership to the Admirals Club, international miles upgrades with copayment waived, as well as two additional System-Wide Upgrades (SWU's) as part of CK membership. (From our FlyerGuide AA Wiki page)
CK members have access to Flagship Check-in on any flight. It has been said unofficially CK will have Flagship Lounge access when flying.
As of 1 Jan 2017, Concierge Key members have upgrade requests prioritized over all other tiers: CK members have an upgrade window of (up to) 120 hours (Executive Platinum member's will retain the 100 hour upgrade window). CK members are pre-boarded ahead of other passengers.
Regarding Concierge Key tier benefits coming in 2017, please see: New Concierge Key Benefits for 2017: New CK Elite Status Tier
Boarding Area's AAdvantageGeek's blog shows the card and documents here.
Previous threads:
ConciergeKey AA Premium Service (ARCHIVED)
ARCHIVED: AA Concierge Key / ConciergeKey / CK (2014 consolidated)
Updated 25 Jul 2017 by JDiver
How do I make / making AA Concierge Key / ConciergeKey / CK? (master thread
#226
Join Date: Aug 2015
Location: The FT AA forum, until it no longer wants me.
Programs: CK or bust
Posts: 1,913
Looking to get some some thoughts on chances of CK, given the following situation and context:
- About 4-5 weeks ago when I was on the phone with AA, the agent commented something along the lines of "you fly alot / spend alot, etc.". I responded with a reference / hopes of Concierge Key, and after a quick chat the agent put me on hold to "call someone in that department". Coming back they acknowledged that I was in fact on a specific "list" of "possible invitees" to be reviewed in December.
- Interesting interaction, and highly unexpected feedback - given what I know of CK + various reviews of forum commentary over last couple years.
- About 4-5 weeks ago when I was on the phone with AA, the agent commented something along the lines of "you fly alot / spend alot, etc.". I responded with a reference / hopes of Concierge Key, and after a quick chat the agent put me on hold to "call someone in that department". Coming back they acknowledged that I was in fact on a specific "list" of "possible invitees" to be reviewed in December.
- Interesting interaction, and highly unexpected feedback - given what I know of CK + various reviews of forum commentary over last couple years.
Hope that you get it!
#227
Join Date: Nov 2014
Location: Aspen, CO
Posts: 792
This is what was sent to me (with redacted names):
...
As a bit of background on ConciergeKey, we hand-select invitees annually
(sometimes augmented by mid-year invitees) based on a variety of
criteria. Some factors that may come into play are the frequency of
premium fare travel and the influence over large groups of travelers.
More generally, the selection process is a part of a broader sales
strategy which also changes year to year based on market conditions.
Membership is not guaranteed from year to year, as the selection
criteria changes yearly.
Unfortunately, I do have the job of communicating the bad news to
members that were not selected. However, please know that x did
ensure your account was reviewed, and I can guarantee that it will
continue to be reviewed at every opportunity. I sincerely hope this may
provide you an opportunity, however, because of the limited membership,
we are not always able to extend invitations for many of our best
customers.
Thank you again, x, for reaching out to us and for your
business.
Regards,
x
Executive Liaison
AAdvantage Customer Service
American Airlines
#228
Join Date: Nov 2014
Location: Aspen, CO
Posts: 792
Another data point (for those who are interested):
If I were to guess, the "minimum spend" (some say $50-60K) will continue to rise every year...
This year there is an
overall rise in travel and spend levels across the board for our top
fliers, leading to higher numbers being needed to gain a ConciergeKey
invitation. Even with this, please know that we look at numerous travel
indicators and market factors in making our decisions. Furthermore, the
criteria changes frequently due to ever-changing market conditions.
overall rise in travel and spend levels across the board for our top
fliers, leading to higher numbers being needed to gain a ConciergeKey
invitation. Even with this, please know that we look at numerous travel
indicators and market factors in making our decisions. Furthermore, the
criteria changes frequently due to ever-changing market conditions.
#229
Join Date: May 2008
Location: Orange County, CA
Programs: AA LT PLT, DL PLT, HH DIA, IHG PLT, Hertz PLT, Bonvoy GLD, Avis Pres Club
Posts: 1,265
For January 2017 - January 2018 the minimum was $50K. As of Feb 1, 2018 I understand it is now $75K. This is not a random guess, but tied to the contractual spend threshold in the AAirpass program to achieve Key status. Non-AAirpass members may have different results.
#230
Join Date: Jan 2011
Location: San Jose, CA
Programs: CX Diamond, AA CK (quit 2018), Starwood Platinum, National EXC Elite
Posts: 283
2017 qualification ; $53k / 300k EQM's. All paid F and J
2018 to date (stopped September to renew Cathay ; $67k / 290k EQM's. All paid F and J.
95% of my flying is to HKG, hence the EQM's.
2018 to date (stopped September to renew Cathay ; $67k / 290k EQM's. All paid F and J.
95% of my flying is to HKG, hence the EQM's.
#231
Join Date: Jul 2002
Posts: 1,042
If anybody is serious about purchasing an AirPass, just contact them and ask any questions you have. They’re very open with information.
#232
Join Date: Nov 2018
Location: DFW
Programs: AA EP
Posts: 9
Looking forward to next week
It seems the invites generally come out starting in the first week of December. Finishing my last big trip. It’s quite likely my last long haul this year and hopeful 2018 ends with a Key. Already have a couple trips booked to Europe next year and crave the LHR transfers.
Finishing with 88k EQD and 260k EQM with only one premium codeshare not on AA metal (JFK-HEL).
Based on the reading here looks like I’m close but hope I’m not just shy of the mark!
Finishing with 88k EQD and 260k EQM with only one premium codeshare not on AA metal (JFK-HEL).
Based on the reading here looks like I’m close but hope I’m not just shy of the mark!
#233
FlyerTalk Evangelist
Join Date: May 2002
Location: NC
Programs: AAConciergeKey/1MM, DL DM/2 MM, UA Gold,Hilton Diamond, IHG Plat, Hyatt Globalist, Marriott Titanium
Posts: 11,963
It seems the invites generally come out starting in the first week of December. Finishing my last big trip. It’s quite likely my last long haul this year and hopeful 2018 ends with a Key. Already have a couple trips booked to Europe next year and crave the LHR transfers.
Finishing with 88k EQD and 260k EQM with only one premium codeshare not on AA metal (JFK-HEL).
Based on the reading here looks like I’m close but hope I’m not just shy of the mark!
Finishing with 88k EQD and 260k EQM with only one premium codeshare not on AA metal (JFK-HEL).
Based on the reading here looks like I’m close but hope I’m not just shy of the mark!
#234
Join Date: Nov 2018
Location: DFW
Programs: AA EP
Posts: 9
Everything I write here is due to several years of research, talking to AA employees and CKers as well as what’s been written about AA in the press. I have then made some educated guesses to fill in the blanks, and there are many. So this is reflective of opinion rather than fact; however, it’s a very educated opinion.
From what I understand, the invites will roll out through most of December. If you log in daily, you’ll probably find out that way, but they will also email you quickly to notify you. You get the letter in the mail a few weeks later.
I’m not sure what the selection process is, but I like to imagine it’s a selection committee in a conference room for an hour or two each day. They put up your stats on a powerpoint slide and vote on if you should make the cut. There is nothing that suggests that criteria is anything but subjective. Obviously the spend/profit that you command is the prime factor, but I’m certain there are other considerations depending on their sales and marketing plans.
Home airport seems to be a decent factor. I’m DFW which is probably the most competitive because we heavy fliers don’t have a ton of leverage to switch airlines. They likely cap the number of keys at each airport. It could be something as simple as the top 0.1% of profitable people per airport to keep the system from being overwhelmed. They could also do it by region as your comcierge teams really only work at the hubs and some other key airports. Since DFW is the biggest connecting airport in the system, that would expand the competition for keys even more. People who are based in nonhubs are going to be prioritized as they can just as easily connect with another airline so are more important for retention purposes.
We also have a lot of corporations here so there are a lot of VIP keys for senior execs.
AA has a ton of personal information on all of us. I remember reading an article where they have admitted to retaining frequent flier information and are continuously improving ways to use it. I believe the CK selection is a capstone result of all that information to retain profitable customers. It’s been mentioned somewhere that the top 1% of fliers generate a much greater proportion of the airline’s profit. I forget the number but it is something like 20%. Everyone has a secret Eagle score that tells reps how valuable you are and they can compensate you commensurate to that score. If you are DFW or MIA based, it’s nearly impossible to get a top score because they’re so dominant there.
So I wouldn’t look at it as a reward, more so a sign of your true value to the airline.
#235
Join Date: Nov 2018
Programs: AA Exp Plat/Marriott Plat Premier Elite with Ambassador / UA Silver
Posts: 1
My home airport is PHL, I fly over 200k EQMs and spend somewhere between $35k - 45K per year. I am a very loyal AA customer which I guess they could see. I probably have no chance of ever being invited to CK with PHL being an American hub. I was GS with United for two years before needing to switch back to what was then US Air and American.
I'm half tempted to shop my 2017 and 2018 activity with both United and Delta to see what happens as it's been pretty consistent year over year. Could be interesting!
I'm half tempted to shop my 2017 and 2018 activity with both United and Delta to see what happens as it's been pretty consistent year over year. Could be interesting!
#236
Join Date: Jan 2017
Location: COU
Programs: AA EXP, Bonvoy Ambassador, Hertz PC
Posts: 499
Everything I write here is due to several years of research, talking to AA employees and CKers as well as what’s been written about AA in the press. I have then made some educated guesses to fill in the blanks, and there are many. So this is reflective of opinion rather than fact; however, it’s a very educated opinion.
#237
Join Date: Oct 2017
Location: EWR/PHL/LHR/PEK
Programs: UA 1K/AA EXP/Hyatt Globalist/SPG 50P/ Hilton Diamond
Posts: 6
just curious
Good for you. Me ; 370k EQM - $55k spend and all in J and F. 2015 was $63k. Selection criteria now that formalized needs to be published. Moot point for me as moved all biz to CX next year as AA have a demonstrated inability to offer a relaible ex US to HKG service, regardless of DFW or LAX departure points.
Anddddd - I'll let 18 2016 SWU expire and 8 for 2017. They are worthless. I'd rather book J in advance and save, versus a SWU going down to 30 minutes before departure and not clearing. Then having to book last minute J. SWU = system wide unpromised. Agree was never promised but how are they ever a benefit when so scarce. Kudos CX for bailing me on AA fails in 2016
Anddddd - I'll let 18 2016 SWU expire and 8 for 2017. They are worthless. I'd rather book J in advance and save, versus a SWU going down to 30 minutes before departure and not clearing. Then having to book last minute J. SWU = system wide unpromised. Agree was never promised but how are they ever a benefit when so scarce. Kudos CX for bailing me on AA fails in 2016
#238
Join Date: Mar 2005
Programs: UA 1K and PP, AA PPro (3MM, former CK), Marriott Ambassador and LTT, Uber One
Posts: 1,346
btw, this gives me an opportunity to reiterate my strong belief that the 4 SWU granted at certain MM thresholds should have a much longer expiration period.
#239
Join Date: Nov 2014
Location: Aspen, CO
Posts: 792