Last edit by: JDiver
How Can I Achieve ConciergeKeySM / "CK" Program
(Concierge Key is by invitation only)
(Concierge Key is by invitation only)
NOTE: For issues relating to services provision for CK members, changes in offerings and all other issues pertaining to current Concierge Key / CK / KEY members, please see AA Concierge Key / ConciergeKey / CK members (master thread) thread
"The ConciergeKey Program is an exclusive program that American Airlines has for our very top customers. This is by invitation only and a very exclusive club." (Billy Sanez for AA) You can not apply for CK; you must be nominated and invited. According to member Gino Troian, reviews and decisions ~July, December.
ConciergeKey Services are provided to a select group of VIPs to facilitate travel on AA. The program is offered on an invitation basis only and is targeted at customers who control travel policy for large organizations. Customers who generate a high amount of revenue for AA may also be invited into this program (possibly those who spend upwards of US$60k a year on travel with AA).
Possible ways to gain CK, remembering that as the criteria are not published this is somewhat speculative, based on having several CKs posting here and some members knowing several CKs (in no particular order):
- Arranger of travel with corporate travel contract with AA
- Influencer of travel with Fortune 1,000
- True VIP with significant recognition within an industry or profession
- Air Pass with $60,000 or more prepaid travel
- VFF EXP with high EQD ($75k?) and many high fare flights p.a. on AA
- Nominated by "sales" at AA (may dovetail with immediately above)
- Be sent a targeted "challenge" by AA instead of an invitation (see below)
The offer required the invitee to earn 16,000 Elite Qualifying Dollars (EQDs) on AA marketed or operated flights within the next 90 days in order to get Concierge Key status; successful completion receive Concierge Key through January 2019.
"According to one FlyerTalk user who was targeted, they have 65,000 EQDs (54,000 on AA-operated flights) and 223,000 Elite Qualifying Miles (EQMs)." We don't know if AA will make this offer in the future.
SERVICES: Services provided include airport escorts, Cadillac apron or golf cart transfers, pre-boarding (seems variable, more likely during OSO?); assistance with flight changes, seat changes, and upgrade requests via their own dedicated telephone line. In addition, there is the ability to communicate directly with ConciergeKey associates via a dedicated email address. ConciergeKeySM representatives will also monitor day of travel of ConciergeKey members and will proactively reroute or rebook travel when necessary. ConciergeKey status allows check-in at First Class counters, as well as access to elite lines through security at certain airports. Miles and copay upgrades with copay waived. CK are First in upgrade and reaccommodation Priority, over EP.
ConciergeKey members receive AAdvantage Executive Platinum status, membership to the Admirals Club, international miles upgrades with copayment waived, as well as two additional System-Wide Upgrades (SWU's) as part of CK membership. (From our FlyerGuide AA Wiki page)
CK members have access to Flagship Check-in on any flight. It has been said unofficially CK will have Flagship Lounge access when flying.
As of 1 Jan 2017, Concierge Key members have upgrade requests prioritized over all other tiers: CK members have an upgrade window of (up to) 120 hours (Executive Platinum member's will retain the 100 hour upgrade window). CK members are pre-boarded ahead of other passengers.
Regarding Concierge Key tier benefits coming in 2017, please see: New Concierge Key Benefits for 2017: New CK Elite Status Tier
Boarding Area's AAdvantageGeek's blog shows the card and documents here.
Previous threads:
ConciergeKey AA Premium Service (ARCHIVED)
ARCHIVED: AA Concierge Key / ConciergeKey / CK (2014 consolidated)
Updated 25 Jul 2017 by JDiver
How do I make / making AA Concierge Key / ConciergeKey / CK? (master thread
#347
Join Date: Dec 2018
Location: DFW
Programs: AA ConciergeKey, Marriott Ambassador Elite
Posts: 347
I'm sure I will get some negative feedback from this comment, but this whole thing kind of pisses me off. For those of us that actually earn CK by flying our asses off to be diluted by this new admittance model is a slap in the face.
#348
FlyerTalk Evangelist
Join Date: Oct 2014
Posts: 10,904
The plot thickens - this was posted on the Facebook AA CK/EXP group - looks like some people have received CK from large transfers into AA points/RDMs????!????? - apologies to M.B.(the poster) from that group if he is also a member here at flyertalk:
"Ok so I manage several AA accounts for friends and relatives. One of them received an email from AA today saying he is Concierge Key through March of 23! Did he earn it by CC spend? Nope no AA branded card. Did he earn it via travel on AA? Nope not a single mile flown commercially on AA or OW. Does he control travel for a company? Nope. AAirpass? Nope. Transferred in about 600k Marriott points to his AAdvantage account? Yup, giving a trip to NZ to a couple of friends. Interesting times in the CK world. I wonder if I can just have them add 8 months to my status since he'll never use it!"
"Ok so I manage several AA accounts for friends and relatives. One of them received an email from AA today saying he is Concierge Key through March of 23! Did he earn it by CC spend? Nope no AA branded card. Did he earn it via travel on AA? Nope not a single mile flown commercially on AA or OW. Does he control travel for a company? Nope. AAirpass? Nope. Transferred in about 600k Marriott points to his AAdvantage account? Yup, giving a trip to NZ to a couple of friends. Interesting times in the CK world. I wonder if I can just have them add 8 months to my status since he'll never use it!"
If 600k LP (or even just RDM) will get you CK, that's very achievable for a lot of people (myself included)
#349
FlyerTalk Evangelist
Join Date: Apr 2001
Location: DCA
Programs: AMC MovieWatcher, Giant BonusCard, Petco PALS Card, Silver Diner Blue Plate Club
Posts: 22,297
The plot thickens - this was posted on the Facebook AA CK/EXP group - looks like some people have received CK from large transfers into AA points/RDMs????!????? - apologies to M.B.(the poster) from that group if he is also a member here at flyertalk:
"Ok so I manage several AA accounts for friends and relatives. One of them received an email from AA today saying he is Concierge Key through March of 23! Did he earn it by CC spend? Nope no AA branded card. Did he earn it via travel on AA? Nope not a single mile flown commercially on AA or OW. Does he control travel for a company? Nope. AAirpass? Nope. Transferred in about 600k Marriott points to his AAdvantage account? Yup, giving a trip to NZ to a couple of friends. Interesting times in the CK world. I wonder if I can just have them add 8 months to my status since he'll never use it!"
"Ok so I manage several AA accounts for friends and relatives. One of them received an email from AA today saying he is Concierge Key through March of 23! Did he earn it by CC spend? Nope no AA branded card. Did he earn it via travel on AA? Nope not a single mile flown commercially on AA or OW. Does he control travel for a company? Nope. AAirpass? Nope. Transferred in about 600k Marriott points to his AAdvantage account? Yup, giving a trip to NZ to a couple of friends. Interesting times in the CK world. I wonder if I can just have them add 8 months to my status since he'll never use it!"
We don't know how many people this is, or what this does to the total ranks of the program. In 2015 I wrote that the program size has ranged from 10-15k. In 2019 we learned it was 11k at that time. How much did this move the needle? Probably not a ton, FWIW.
#350
Join Date: Nov 2001
Location: RDU
Posts: 2,262
The big question to me becomes the value of manufactured LP's vs. flight LP's. Right now they seem to be created equally. However, the manufactured CK will almost certainly have more LP's than the flight-earned CK's, which means they will trump me on the priority list.
#351
Join Date: Nov 2011
Location: Boston, MA
Programs: AA 1MM EXP, DL Diamond, Hilton Diamond, Bonvoy Ambassador (RIP SPG), Aeroplan 75K
Posts: 1,143
It is what it is, but it is a bit frustrating to see that manufacturing LPs to earn CK, even if it is a “promotion”, can get the job done. Even for the infrequent flyers, those folks will grab the last seat during IROPS, jump the upgrade list etc. because of the non-flying spend LPs. We’ll see how this plays out over time, but I wouldn’t be surprised if it causes some heavier BIS spend CKs or EPs to move their business elsewhere.
I've been trying to think this through myself, and have come to the conclusion that I can't blame AA. They are running a business, wherein air travel is a piece. So if they want to recognize some of us for flying $50k-$100k annually, and recognize others for charging $5M on AA-branded credit cards, I don't necessarily blame them.
The big question to me becomes the value of manufactured LP's vs. flight LP's. Right now they seem to be created equally. However, the manufactured CK will almost certainly have more LP's than the flight-earned CK's, which means they will trump me on the priority list.
The big question to me becomes the value of manufactured LP's vs. flight LP's. Right now they seem to be created equally. However, the manufactured CK will almost certainly have more LP's than the flight-earned CK's, which means they will trump me on the priority list.
#352
Join Date: Sep 2008
Location: AUS
Programs: BAEC Gold, AA PPro, Hyatt Globalist, Amex Plat
Posts: 7,027
Regards
#353
Join Date: Dec 2018
Location: DFW
Programs: AA ConciergeKey, Marriott Ambassador Elite
Posts: 347
Entirely different in my eyes. You're purchasing AirPass, presumably, to actually use it and fly. All of the AirPass CKs I have met use most of their pass, if not more, which effectively means they are buying and flying a ton, just as any other earned CK. I see this as fundamentally different from someone who takes a handful of trips per year and spends a bunch of money on a few AA sponsored CCs on non-flight related expenditures.
#354
Join Date: Jul 2022
Location: Orange County, CA
Programs: AA Marriott
Posts: 14
Having just being upgraded to CK this week I can tell you how I think I qualified
I have flown a mix of international and domestic all full fare first class tickets this year. Approx 20 round trips and have another 12-14 planned this year international and domestic all first purchased. Also have purchased a handful of first for family and employees and have to date about 750K in cc spend so I think it was a mix for me between the two for sure but more based on actual flown fares then cc spend. Either way just excited to enjoy CK for the next 9 months and hopefully longer!!!!
I have flown a mix of international and domestic all full fare first class tickets this year. Approx 20 round trips and have another 12-14 planned this year international and domestic all first purchased. Also have purchased a handful of first for family and employees and have to date about 750K in cc spend so I think it was a mix for me between the two for sure but more based on actual flown fares then cc spend. Either way just excited to enjoy CK for the next 9 months and hopefully longer!!!!
#355
Join Date: Nov 2001
Location: RDU
Posts: 2,262
Having just being upgraded to CK this week I can tell you how I think I qualified
I have flown a mix of international and domestic all full fare first class tickets this year. Approx 20 round trips and have another 12-14 planned this year international and domestic all first purchased. Also have purchased a handful of first for family and employees and have to date about 750K in cc spend so I think it was a mix for me between the two for sure but more based on actual flown fares then cc spend. Either way just excited to enjoy CK for the next 9 months and hopefully longer!!!!
I have flown a mix of international and domestic all full fare first class tickets this year. Approx 20 round trips and have another 12-14 planned this year international and domestic all first purchased. Also have purchased a handful of first for family and employees and have to date about 750K in cc spend so I think it was a mix for me between the two for sure but more based on actual flown fares then cc spend. Either way just excited to enjoy CK for the next 9 months and hopefully longer!!!!
#356
Join Date: Jul 2014
Programs: AA Ck, Delta DM, Marriott ambassador , Hertz President, National EE, Hilton Diamond ,
Posts: 132
People who bought airpass don’t just buy it for CK status. When airlines were charging change fees, it had A lot of benefits. Last minute bookings where a flight cost 1400 ( non airpass ) and say 600 via airpass winds up working out. For my self, airpass has been great. We did do a corporate one. The only people we put on there are people who actually fly. For myself , I’ll still fly the amount CK invites would get. Again these are great for last minute travelers and frequent changes. Unfortunately that’s typical in my company
#357
Join Date: May 2010
Location: DFW Area
Programs: AA ConciergeKey; Hyatt Globalist
Posts: 385
Having just being upgraded to CK this week I can tell you how I think I qualified
I have flown a mix of international and domestic all full fare first class tickets this year. Approx 20 round trips and have another 12-14 planned this year international and domestic all first purchased. Also have purchased a handful of first for family and employees and have to date about 750K in cc spend so I think it was a mix for me between the two for sure but more based on actual flown fares then cc spend. Either way just excited to enjoy CK for the next 9 months and hopefully longer!!!!
I have flown a mix of international and domestic all full fare first class tickets this year. Approx 20 round trips and have another 12-14 planned this year international and domestic all first purchased. Also have purchased a handful of first for family and employees and have to date about 750K in cc spend so I think it was a mix for me between the two for sure but more based on actual flown fares then cc spend. Either way just excited to enjoy CK for the next 9 months and hopefully longer!!!!
If you have taken 20 RTs in first this year (some int'l) and have purchased more than a dozen more already (for yourself), depending on the profitability of those trips, you could possibly have qualified for CK regardless. Enjoy the status.
What will be interesting is what is the regular way (more than these 9 month grants) requalification criteria for CK going forward? Something else for us to obsess over...
#358
Join Date: Dec 2018
Location: DFW
Programs: AA ConciergeKey, Marriott Ambassador Elite
Posts: 347
If you have taken 20 RTs in first this year (some int'l) and have purchased more than a dozen more already (for yourself), depending on the profitability of those trips, you could possibly have qualified for CK regardless. Enjoy the status.
What will be interesting is what is the regular way (more than these 9 month grants) requalification criteria for CK going forward? Something else for us to obsess over...
What will be interesting is what is the regular way (more than these 9 month grants) requalification criteria for CK going forward? Something else for us to obsess over...
#359
Join Date: Sep 2008
Location: AUS
Programs: BAEC Gold, AA PPro, Hyatt Globalist, Amex Plat
Posts: 7,027
Entirely different in my eyes. You're purchasing AirPass, presumably, to actually use it and fly. All of the AirPass CKs I have met use most of their pass, if not more, which effectively means they are buying and flying a ton, just as any other earned CK. I see this as fundamentally different from someone who takes a handful of trips per year and spends a bunch of money on a few AA sponsored CCs on non-flight related expenditures.
So, if you are concerned about "dilution" of CK benefits for those of you who are flying your assess off to earn it, who is more likely to compete with you for said benefits; someone who outright purchases status, with the intent to use it or someone who in your own words only "takes a handful of trips per year?" Your answer to that question says a great deal regarding what this is really about (i.e. dilution of benefits vs. ego)
The unfortunate/uncomfortable reality is that the customer who "spends a bunch of money on a few AA sponsored CCs on non-flight related expenditures" is probably more profitable to AA than the customer who "flies their asses off." This is a new reality that many of us at the lower tier levels have been facing and now it looks like CKs may also get a taste of this new reality (that said, I suspect this new "method to CK" will ultimately be quite limited and likely not repeated, the Simply Miles/Charity situation will likely not occur again)
I don't have a dog in this hunt and I'm not trying to be adversarial, but I do have a sensitivity to slippery logic and frankly someone that doesn't fly much is very unlikely to dilute anyone's benefits.
Regards
#360
Join Date: Nov 2011
Location: Boston, MA
Programs: AA 1MM EXP, DL Diamond, Hilton Diamond, Bonvoy Ambassador (RIP SPG), Aeroplan 75K
Posts: 1,143
I’d tend to agree until the one day / situation that it matters.