2017 and the Devaluation of SWU (nee eVIP, VIPOW) Upgrades
#76
Join Date: Dec 2010
Programs: AA CK, SPG100 Platinum, Marriott Platinum Premier, Hilton Gold
Posts: 46
While it's pretty clear that is precisely the type of behavior AA is hoping to encourage, it may backfire in my case and others who think like me.
If I am going overseas and I can't use the AA SWU and decide that it's important enough that I have to have it, I'll book on a foreign carrier. When paying for B/F, who wouldn't rather fly Cathay, Singapore, Korean, Qatar, etc. rather than AA. It's no contest really, especially as we watch the benefits of being in Exec Plat continue to decline at an alarming rate.
I'm all about buying American in generate (not AA, but American companies/products). it seems to me like the domestic carriers are going the way of the domestic auto manafturers during the early to mid 80's. A toyota or honda was always a smarter buy.
God help the big 3 domestic carriers if foreign carriers were ever allowed to operate domestic flights. I'll give ^^ for the possibility of that kind of competition!
If I am going overseas and I can't use the AA SWU and decide that it's important enough that I have to have it, I'll book on a foreign carrier. When paying for B/F, who wouldn't rather fly Cathay, Singapore, Korean, Qatar, etc. rather than AA. It's no contest really, especially as we watch the benefits of being in Exec Plat continue to decline at an alarming rate.
I'm all about buying American in generate (not AA, but American companies/products). it seems to me like the domestic carriers are going the way of the domestic auto manafturers during the early to mid 80's. A toyota or honda was always a smarter buy.
God help the big 3 domestic carriers if foreign carriers were ever allowed to operate domestic flights. I'll give ^^ for the possibility of that kind of competition!
#77
Join Date: Jul 2010
Location: SFO
Programs: AA EXP
Posts: 5,270
#78
FlyerTalk Evangelist
Join Date: Nov 2003
Location: Wesley Chapel, FL
Programs: American Airlines
Posts: 30,005
#79
Join Date: Sep 2005
Location: Columbia, SC
Programs: AA Plat, SPG/Marriot Gold, HHonors Diamond, Hyatt Expl
Posts: 2,363
#80
Join Date: Dec 2016
Posts: 1,485
Personally, I'd take B6/VX Y seat over CX and EK. Never flown on SQ, but did try silkair last year and I thought B6 was a mile better.
#81
Join Date: Jul 2010
Location: SFO
Programs: AA EXP
Posts: 5,270
Which, of course, we'd have absolutely no say in. Service would be offered to meet the prevailing market conditions, and there's no reason to think it'd be any better than what we have now. In that sense, Ryanair would be a much more likely success here than QR
#82
Join Date: Dec 2006
Location: PHL and LAS
Programs: AA PLT Pro, Marriott Lifetime PLT
Posts: 144
If I am going overseas and I can't use the AA SWU and decide that it's important enough that I have to have it, I'll book on a foreign carrier. When paying for B/F, who wouldn't rather fly Cathay, Singapore, Korean, Qatar, etc. rather than AA. It's no contest really, especially as we watch the benefits of being in Exec Plat continue to decline at an alarming rate.
SWUs are a reward for loyalty. Making customers jump through hoops to use them or sit and wait for the "possibility" to use them is only diminishing the perceived value of the reward. To many, perception is reality. Take the fact the Premium Economy has been announced for months now, and AA still hasn't announced what the means for SWUs. They could be transparent about it and build goodwill with their customer base- they choose not to.
But in the end, SWU's are just another item on the list of things many elites are frustrated about with AA.
#83
Join Date: Jul 2013
Location: LAS/DXB
Programs: LH HON
Posts: 1,193
Sending a single tweet to AA and then waiting until T-72 (or up to 24) is not what I consider jumping through hoops. Especially not when I would have taken the flight no matter what.
#84
Join Date: Mar 2005
Location: Austin, TX
Programs: CoUniHound 1K 1MM, AA EXP 2MM, DL Plat, Marriott Lifetime Titanium
Posts: 1,625
If you would have taken the flight on AA no matter what, then you're absolutely right. For those of us who have options on other carriers, well, then, maybe the calculus is a little different. If AA wants to train us to buy J instead of upgrading into J, people will start buying J - on other carriers.
#85
FlyerTalk Evangelist
Join Date: Nov 2003
Location: Wesley Chapel, FL
Programs: American Airlines
Posts: 30,005
Absolutely. If I'm going to pay for J, there are dozens of other options that provide better service, product, non-stop flights, etc. Give me Korean Air J to Seoul over the abysmal 3-across product AA offered on that route for the longest time.
SWUs are a reward for loyalty. Making customers jump through hoops to use them or sit and wait for the "possibility" to use them is only diminishing the perceived value of the reward. To many, perception is reality. Take the fact the Premium Economy has been announced for months now, and AA still hasn't announced what the means for SWUs. They could be transparent about it and build goodwill with their customer base- they choose not to.
But in the end, SWU's are just another item on the list of things many elites are frustrated about with AA.
SWUs are a reward for loyalty. Making customers jump through hoops to use them or sit and wait for the "possibility" to use them is only diminishing the perceived value of the reward. To many, perception is reality. Take the fact the Premium Economy has been announced for months now, and AA still hasn't announced what the means for SWUs. They could be transparent about it and build goodwill with their customer base- they choose not to.
But in the end, SWU's are just another item on the list of things many elites are frustrated about with AA.
^^
#86
Join Date: Apr 2012
Location: CLT / AVL
Programs: AA EXP; Hyatt Globalist; Kimpton IC; IHG Diamond Ambassador;
Posts: 319
I'm 12/12 for SWUs in 2016 #justsayin. Sure i had to waitlist over half of them but so what they still cleared so whatever. From what i can tell the majority of this so called "devaluation" talk is the fact nobody can get instant upgrades anymore. But why does that matter if it clears at the gate anyways? SWUs will always have a higher priority than complimentary/500-mile upgrades so you dont have to worry about that.
Because of companions. Using SWUs ensured that my wife (Gold) would be upgraded with me. When we get to the PALL list, 8 times out of 10, I get upgraded and she does not. SWUs clearing in advance allowed us to both travel up front. Now, as of 1/1, she inherits my status on PALL list (supposedly) -- so if we both got upgraded at gate, would it be a complimentary upgrade, or a SWU-supported upgrade? So -- would I lose my SWUs in that case?
And are we certain that SWU have a higher priority than complimentary upgrades on the PALL list? One would think that they do, but I've seen no evidence of that.
#87
Join Date: Jun 2008
Location: Everywhere you wanna be
Programs: AA EP | UA 1K
Posts: 1,657
Why does is matter if it clears at the gate anyways?
Because of companions. Using SWUs ensured that my wife (Gold) would be upgraded with me. When we get to the PALL list, 8 times out of 10, I get upgraded and she does not. SWUs clearing in advance allowed us to both travel up front. Now, as of 1/1, she inherits my status on PALL list (supposedly) -- so if we both got upgraded at gate, would it be a complimentary upgrade, or a SWU-supported upgrade? So -- would I lose my SWUs in that case?
And are we certain that SWU have a higher priority than complimentary upgrades on the PALL list? One would think that they do, but I've seen no evidence of that.
Because of companions. Using SWUs ensured that my wife (Gold) would be upgraded with me. When we get to the PALL list, 8 times out of 10, I get upgraded and she does not. SWUs clearing in advance allowed us to both travel up front. Now, as of 1/1, she inherits my status on PALL list (supposedly) -- so if we both got upgraded at gate, would it be a complimentary upgrade, or a SWU-supported upgrade? So -- would I lose my SWUs in that case?
And are we certain that SWU have a higher priority than complimentary upgrades on the PALL list? One would think that they do, but I've seen no evidence of that.
We might be overhyping these foreign carriers just a little bit. Most of the intra-Europe and intra-Asia travel are seriously crammed in Y and not much better in J.
Personally, I'd take B6/VX Y seat over CX and EK. Never flown on SQ, but did try silkair last year and I thought B6 was a mile better.
Personally, I'd take B6/VX Y seat over CX and EK. Never flown on SQ, but did try silkair last year and I thought B6 was a mile better.
this is what QF served me in J on a 2 hour flight.
If we got a ugly looking meal like that on AA then everyone would be crying discount doug and devaluation or bla bla old days etc.
Last edited by Col Ronson; Jan 5, 2017 at 10:37 am
#88
Suspended
Join Date: Mar 2001
Location: FIND ME ON TWITTER FOR THE LATEST
Posts: 27,730
#89
Join Date: Jun 2008
Location: Everywhere you wanna be
Programs: AA EP | UA 1K
Posts: 1,657
Well a clarification would be nice lol.
http://www.flyertalk.com/forum/ameri...ter-thd-2.html
Looks like VIPs have the same priority as UPG.
http://www.flyertalk.com/forum/ameri...ter-thd-2.html
Looks like VIPs have the same priority as UPG.
#90
Join Date: Jul 2016
Programs: American Airlines
Posts: 141
Actually, this is somewhat incorrect. eVIP is still how SWU's are referred to internally at AA in their internal documentation and in SABRE/AACORN. To be specific, their exact phrasing is "Systemwide (eVIP) upgrades". The actual three letter acronym "SWU" is nowhere to be found in their systems. When I flew recently and my SWU had some issue with clearing, the agent showed me my PNR which said something like "EVIP CONFIRMED, NEED EVIP CERT DFW-HKG". Similarly, ask a gate agent about an "operational upgrade" and most will look at you funny, but when you say "cabin roll" they understand perfectly.
With that said, I have had 100% success with SWU's in 2016. Choose your flights carefully.
With that said, I have had 100% success with SWU's in 2016. Choose your flights carefully.
~TG