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Free WiFi Streaming IFE on Personal Devices (with App) 08/2016, expansion

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Old Jan 25, 2017, 11:54 am
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AA IFE Free WiFi Streaming to App on Personal Devices

AA announced on 24 Jan 2017 that, as 90% of passengers are flying with personal devices with screens capable of WiFi use, free WiFi streaming of music and movies in some domestic / narrowbody aircraft mid-2016. This streaming is currently available on a subset of AA aircraft, and is being expanded.

As of the new Boeing 737 MAX aircraft due to arrive in 2017, seatback IFE will be substituted by free, streaming high-quality movies and music from an on board server.

As well, much of AA current GoGo based WiFi internet (using cellular telephony technology) will change to (paid) ViaSat satellite Ku band WiFi internet providing access speedy enough it will allow video streaming. This transition will be finished in 2019.

Both will be available from gate to gate.

Seatback IFE monitors will be retained on
  • Airbus A321T three Class aircraft
  • Airbus A330
  • Airbus A350
  • Boeing 777
  • Boeing 787
The remaining Boeing 737-800s (and A321 / 32Bs) will be delivered with seatback AVOD. See New AA 738 with audio video on demand / AVOD began flying 18 Dec 2013

"Other key things to remember:
  • This year we take delivery of 40 current-generation Boeing 737 and Airbus A321 aircraft. They will arrive with seatback monitors and power at every seat

  • By the summer of 2018 we will have completed installation of the faster satellite-based Wi-Fi on half of our narrowbodies, with all of them done by the end of 2019

  • We expect 50 percent of our domestic narrowbody aircraft to be equipped with power at every seat by the end of 2018, and over 85 percent equipped by the end of 2020"
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Free WiFi Streaming IFE on Personal Devices (with App) 08/2016, expansion

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Old Jan 24, 2017, 3:13 pm
  #46  
 
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Don't a huge percentage of the mainline fleet already have free streaming entertainment? My last 15 mainline flights were on LAA 737's (and I think an MD80) or LUS narrowbody Airbuses, and I streamed the free entertainment on all of them.

Don't get me wrong, I'd take seatback screens any day over my iPad, I'm not bothered by most of the underseat boxes, and the streaming menu is much smaller than the selection* on the newer 737's with the screens, but at least this is a model currently in place and not some abstract concept AA may never implement.

* = on the current GoGo setup, understood the new planes will have a different streaming platform with probably a better selection.
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Old Jan 24, 2017, 3:17 pm
  #47  
 
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Originally Posted by UAPremierGuy
This is a pAAthetic, cheAAp, and stupid decision. Though not at all surprising with Discount Dougie at the helm. When AA's service and reliability is totally sub-par, they should chomp at the bit at anything that gives them a competitive advantage. Thus, very little reason to remain loyal to this LCC.
Not disagreeing with the sentiment, but I have to ask -- and do what? Switch back to United who for years was already taking delivery of narrowbody planes where I also had to bring my own device?
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Old Jan 24, 2017, 3:22 pm
  #48  
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once again AA waging war on seat back entertainment......utterly ridiculous.
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Old Jan 24, 2017, 3:36 pm
  #49  
 
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Said it before...will say it again.

I don't care about seatback AVOD on domestic flights. I don't use it.
I don't care about streaming IFE on domestic flights. I don't use it.

I bring a book.
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Old Jan 24, 2017, 3:37 pm
  #50  
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Originally Posted by AANYC1981
once again AA waging war on seat back entertainment......utterly ridiculous.
What is ridiculous about it? I would suggest that there are few people who would like entertainment that do not have some device such as a laptop, tablet or phone on which a wifi stream can be received

I am not surprised at all that airlines would be going down the route of removing fixed screens

Originally Posted by BWISkyGuy
, I'm not bothered by most of the underseat boxes, and the streaming menu is much smaller than the selection.
The quantity of offerings is more something chosen by provider/airline rather than an issue with streaming.
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Old Jan 24, 2017, 3:41 pm
  #51  
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I too am surprised that people care about seatback IFE. It seems like a bridge technology that has outlived its usefulness. Or, perhaps not *all* of its usefulness - but outlived its value prop as a competitive advantage worth carrying and maintaining all of that equipment.

I'd rather have the footspace back. I'd love a USB port, but if I can't have one I carry enough power with me to get through long flights.
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Old Jan 24, 2017, 3:43 pm
  #52  
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Why not just give customers options and a choice like Delta who is adding seat back entertainment to their older 737s, 757s etc. The less devices I can carry the better and watching movies on my iPhone is ridiculous.
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Old Jan 24, 2017, 3:52 pm
  #53  
 
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Originally Posted by AANYC1981
Why not just give customers options and a choice like Delta who is adding seat back entertainment to their older 737s, 757s etc. The less devices I can carry the better and watching movies on my iPhone is ridiculous.
Do you honestly know anyone who chooses an airline/buys a ticket because of seatback entertainment - or even considers it as a factor? Are there enough of those people that it offers a competitive advantage?

People buy airline tickets based on factors like cost, schedule, FFP, reliability, route network, coporate travel relationships.

It doesn't matter if I have a "choice" in seatback entertainment, if I don't consider that when making purchasing decisions...
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Old Jan 24, 2017, 3:54 pm
  #54  
 
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My first reaction was "what the *&%$ are they thinking!?"

By the end of the article I thought "huh, this makes a fair bit of sense, and I'm willing to bet by 2018 I'll be hoping to be on one of these IFEless planes instead of the older IFEd ones."

I carry a laptop and iPad around everywhere I go anyway, and it appears pretty much everybody else does too (at least one or the other). I never pull them out on the flight because the wifi is unusable and there's a screen in front of me...but if those facts changed, I would, and it'd be just fine. If I'm trading the work of pulling that device out and connecting it for more footroom and a usable Internet connection, sign me up.

Also, it appears that most of the concerns in this thread are misplaced and/or answered in the article, at least with some easy inferences. Specifically:

1. Yes, there will be power at all the seats in these new planes; they aren't going to get to the % targets at the end of the article unless all the new planes coming online have power.

2. Concerns about wifi speed based on current experience are invalid. By all accounts the new satellite systems are miles ahead of what they're flying now. And the stuff that was previously available in the IFE will be available over wifi locally (i.e. without going over the sat link), so performance should be fine for that regardless of the Internet capability.

So hey guys, chin up! I realize it's a (not entirely unwarranted) knee-jerk reaction around here, but not every announcement amounts to AA screwing us...
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Old Jan 24, 2017, 3:55 pm
  #55  
 
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Picture quality will be much better on personal devices, but it can be annoying to try and find someone where to set my device while half sleeping or during meal service - especially in cattle class.
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Old Jan 24, 2017, 3:59 pm
  #56  
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Originally Posted by bse118
Do you honestly know anyone who chooses an airline/buys a ticket because of seatback entertainment - or even considers it as a factor?
It's the same people who claim to book tickets based on the quality of the food in coach.
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Old Jan 24, 2017, 4:34 pm
  #57  
 
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Originally Posted by pinniped
It's the same people who claim to book tickets based on the quality of the food in coach.
Actually I am one of the people who books flights based on IFE. I fly DFW-SEA a lot and I go out of my way to fly the 32B vs the LUS 321 or the LAA 737 specifically for the IFE.
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Old Jan 24, 2017, 4:51 pm
  #58  
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It's just indicative of a cheap company taking the cheapest route possible, whenever possible.....just look at the 75L refurbishment project....totally ridiculous.
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Old Jan 24, 2017, 5:24 pm
  #59  
 
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Originally Posted by AANYC1981
It's just indicative of a cheap company taking the cheapest route possible, whenever possible.....just look at the 75L refurbishment project....totally ridiculous.
Cheap company or cheap customers? I am believe the latter..
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Old Jan 24, 2017, 5:27 pm
  #60  
 
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Originally Posted by Phasers
Actually I am one of the people who books flights based on IFE. I fly DFW-SEA a lot and I go out of my way to fly the 32B vs the LUS 321 or the LAA 737 specifically for the IFE.
But would it be a major factor for you in switching airlines?

Or, given two airlines that you like equally, how much more would you be willing to pay one way for the IFE? $10? $20 More?

I prefer planes with the seatback screen, but it would be a very tiny factor in my airline choice. I think AA is probably making the right decision.
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