Last edit by: JDiver
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What’s next
We plan to bring current Dividend Miles accounts into the AAdvantage program in 2015 (date as yet unspecified - JD). That means we will combine your award mileage balances, your Million Miler™ balances, and your elite-qualifying activity from both programs. In the meantime, continue to book travel and earn miles as you normally would. We will follow up with you when we begin the process of integrating accounts, but rest assured your miles and elite status are safe as we work to combine the two programs.
It will take some time to fully integrate our loyalty programs, including everything from the systems that support them to bringing our terms and conditions in line with one another. We will be sure to keep you updated as changes occur.
We plan to bring current Dividend Miles accounts into the AAdvantage program in 2015 (date as yet unspecified - JD). That means we will combine your award mileage balances, your Million Miler™ balances, and your elite-qualifying activity from both programs. In the meantime, continue to book travel and earn miles as you normally would. We will follow up with you when we begin the process of integrating accounts, but rest assured your miles and elite status are safe as we work to combine the two programs.
It will take some time to fully integrate our loyalty programs, including everything from the systems that support them to bringing our terms and conditions in line with one another. We will be sure to keep you updated as changes occur.
Speculation: New American AAdvantage FF Program Features (Discussion)
#106
Join Date: Jun 2005
Location: DCA
Programs: AA PPro, Mariott Ambassador, B6 Mosaic, SBUX Gold, Best Buy Elite
Posts: 1,838
By the same token, if the new boss comes in and says everything will be done my way since your business was in bankruptcy, I guarantee the new boss and his team will fail.
The theory presented that the merged loyalty program will be structured liked Dividend Miles seems largely based on the assumption that since the CEO is from US Airways, all things will be done US Airways style.
That's how you guarantee a failed merger, as AA found out when it tried to "merge" with TWA by discarding all of TWA's existing procedures, infrastructure, culture, etc...
There are parts of AA which are clearly problematic, but AAdvantage is not one of those parts.
The theory presented that the merged loyalty program will be structured liked Dividend Miles seems largely based on the assumption that since the CEO is from US Airways, all things will be done US Airways style.
That's how you guarantee a failed merger, as AA found out when it tried to "merge" with TWA by discarding all of TWA's existing procedures, infrastructure, culture, etc...
There are parts of AA which are clearly problematic, but AAdvantage is not one of those parts.
#107
Join Date: May 2011
Location: SFO
Programs: AA EXP, SPG Gold, IHG Plat, CC Gold
Posts: 250
I've been dreading this merge since it was first announced, delighted when the DOJ stepped in, and now worried with it done. With Parker taking the reigns, I'd expect to see the following "enhancements":
1. SWUs restricted to certain fare classes
2. Devaluation of the award chart, matching competitors UA, DL.
3. Stingier meal service in F
4. Non-complimentary transcon upgrades (I fly SFO-JFK regularly)
1. SWUs restricted to certain fare classes
2. Devaluation of the award chart, matching competitors UA, DL.
3. Stingier meal service in F
4. Non-complimentary transcon upgrades (I fly SFO-JFK regularly)
#108
Join Date: Dec 2004
Posts: 7,904
I've been dreading this merge since it was first announced, delighted when the DOJ stepped in, and now worried with it done. With Parker taking the reigns, I'd expect to see the following "enhancements":
1. SWUs restricted to certain fare classes
2. Devaluation of the award chart, matching competitors UA, DL.
3. Stingier meal service in F
4. Non-complimentary transcon upgrades (I fly SFO-JFK regularly)
1. SWUs restricted to certain fare classes
2. Devaluation of the award chart, matching competitors UA, DL.
3. Stingier meal service in F
4. Non-complimentary transcon upgrades (I fly SFO-JFK regularly)
6. Fees to change award flight times/dates
7. Fees no longer exempted for some elites
8. End of double miles earned by PLT
#109
Suspended
Join Date: Sep 2006
Programs: AAdvantage PP
Posts: 13,913
My guess is that while PMAA (Horton) tended to resist following changes at UA/DL Parker will likely match any "revenue" or "cost reduction" enhancements introduced by UA and/or DL quicker than Concord airspeed.
#110
Join Date: Apr 2006
Location: SJC/SFO & ORD
Programs: LT Gold/BA Executive Club/AS MP/Marriott
Posts: 1,646
#111
Join Date: Apr 2004
Location: BOS
Programs: Marriott LTG, HHonors Diamond, Nat'l Exec
Posts: 3,581
#112
Join Date: Apr 2006
Location: SJC/SFO & ORD
Programs: LT Gold/BA Executive Club/AS MP/Marriott
Posts: 1,646
#113
In memoriam
Join Date: Jan 2011
Location: LAX
Programs: AA EXP, DL PLT, UA 1P, SPG Gold
Posts: 415
I've been dreading this merge since it was first announced, delighted when the DOJ stepped in, and now worried with it done. With Parker taking the reigns, I'd expect to see the following "enhancements":
1. SWUs restricted to certain fare classes
2. Devaluation of the award chart, matching competitors UA, DL.
3. Stingier meal service in F
4. Non-complimentary transcon upgrades (I fly SFO-JFK regularly)
1. SWUs restricted to certain fare classes
2. Devaluation of the award chart, matching competitors UA, DL.
3. Stingier meal service in F
4. Non-complimentary transcon upgrades (I fly SFO-JFK regularly)
#114
Join Date: May 2010
Posts: 542
The airlines are now introducing minimum spend requirements (and the New American will almost certainly follow).
I would suggest that the elite customers are those actually paying for the premium cabin.
#115
Join Date: Apr 2001
Location: ORD-JFK-EZE-MAD
Programs: AA LT PLT 4mm / Free Agent / GE / Secret Handshake
Posts: 854
The old school definition of an elite is broken. Elite used to mean that you flew X amount of miles/year on discounted fares.
The airlines are now introducing minimum spend requirements (and the New American will almost certainly follow).
I would suggest that the elite customers are those actually paying for the premium cabin.
The airlines are now introducing minimum spend requirements (and the New American will almost certainly follow).
I would suggest that the elite customers are those actually paying for the premium cabin.
--J
#116
Join Date: Aug 2008
Programs: AA EXP
Posts: 1,714
The old school definition of an elite is broken. Elite used to mean that you flew X amount of miles/year on discounted fares.
The airlines are now introducing minimum spend requirements (and the New American will almost certainly follow).
I would suggest that the elite customers are those actually paying for the premium cabin.
The airlines are now introducing minimum spend requirements (and the New American will almost certainly follow).
I would suggest that the elite customers are those actually paying for the premium cabin.
Ok, using your suggestion - let's give the benefits to those that actually pay for the premium cabin....and if that happens to be a corporation lets give the corporation the benefits and not the flyer....after all, they're the ones paying. That would seem to be fair.
#117
Moderator: American AAdvantage, Signatures
Join Date: Jan 2008
Location: London, England
Programs: UA 1K, Hilton Diamond, IHG Diamond Ambassador, National Exec, AA EXP Emeritus
Posts: 9,765
No need whatsoever to be eye-rolling; I fully understand NauticalWheeler's point though I happen to disagree with it.
My belief is that status is a mechanism to drive loyalty and, ultimately, incremental revenue. By only showing benefits to those who've purchased an expensive ticket on each flight, an airline is in fact working directly against that drive to create loyalty by incenting customers to purchase the cheapest ticket which provides them with these benefits each time he or she flies. To put it another way, if I put all of my business flying to AA (even if it's just economy flying, business flyers often still pay more than leisure travellers might), I'm more likely to continue bringing that business to AA if AA create a mechanism to bring me value for that loyalty. If I get no other recognition for bringing all that business to AA, I'll book the cheapest fare every time, which increasingly frequently may be on competitors. In an extreme and derivative case, AA loses some of my more lucrative business because they didn't give me an exit row and free checked bags when I took the kids to Disneyland.
My loyalty does indeed have an inherent value to airline, and airlines are incented to use elite status to create some loyalty to that end. The minimum spend requirements are coming about to keep mileage runners and extremely budget conscious travellers, which bring a different value proposition to the table, from benefiting from some elite benefits (note that these flyers are not barred from status altogether; indeed UA and DL still make low-level status relatively easy to get even for these flyers). But an airline who stops providing recognition to travellers who've not bought an expensive ticket on that flight will find that their customers lack loyalty altogether, and another airline may see this weakness and try to move in on those loyal customers. A bit like what has happened with some UA 1Ks coming over to AA perhaps.
My belief is that status is a mechanism to drive loyalty and, ultimately, incremental revenue. By only showing benefits to those who've purchased an expensive ticket on each flight, an airline is in fact working directly against that drive to create loyalty by incenting customers to purchase the cheapest ticket which provides them with these benefits each time he or she flies. To put it another way, if I put all of my business flying to AA (even if it's just economy flying, business flyers often still pay more than leisure travellers might), I'm more likely to continue bringing that business to AA if AA create a mechanism to bring me value for that loyalty. If I get no other recognition for bringing all that business to AA, I'll book the cheapest fare every time, which increasingly frequently may be on competitors. In an extreme and derivative case, AA loses some of my more lucrative business because they didn't give me an exit row and free checked bags when I took the kids to Disneyland.
My loyalty does indeed have an inherent value to airline, and airlines are incented to use elite status to create some loyalty to that end. The minimum spend requirements are coming about to keep mileage runners and extremely budget conscious travellers, which bring a different value proposition to the table, from benefiting from some elite benefits (note that these flyers are not barred from status altogether; indeed UA and DL still make low-level status relatively easy to get even for these flyers). But an airline who stops providing recognition to travellers who've not bought an expensive ticket on that flight will find that their customers lack loyalty altogether, and another airline may see this weakness and try to move in on those loyal customers. A bit like what has happened with some UA 1Ks coming over to AA perhaps.
#118
Join Date: Aug 2008
Programs: AA EXP
Posts: 1,714
Sorry, my turn to disagree, the eye rolling was completely warranted. The idea that elite status should only be for those that fly premium class flights usually comes from those that don't even pay for it out of their own pocket (that may or may not be the case in this instance, I don't know). As I've said before, I will support such an idea 100% when airlines give the benefits to those who actually pay for those flights, be it individuals or corporations. Up until that point I will continue to resent the idea that someone who pays for their flights out of their own pocket should in some way be disadvantaged compared to someone who may not pay for their tickets and may not even have a choice of what airline to fly.
#119
Moderator: American AAdvantage, Signatures
Join Date: Jan 2008
Location: London, England
Programs: UA 1K, Hilton Diamond, IHG Diamond Ambassador, National Exec, AA EXP Emeritus
Posts: 9,765
Up until that point I will continue to resent the idea that someone who pays for their flights out of their own pocket should in some way be disadvantaged compared to someone who may not pay for their tickets and may not even have a choice of what airline to fly.