Promo: Double EQM - again! DBLEQ, Sep 2 - Dec 15 2009 (consolidated)
Sep 2, 2009, 12:37 pm
#46
A FlyerTalk Posting Legend
Join Date: Jul 2000
Location: PHX and LIH
Programs: AA: 2 MM
Posts: 85,518
and "Just fly on American Airlines, American Eagle or AmericanConnection® between September 2, 2009, and December 15, 2009."
Sep 2, 2009, 12:42 pm
#47
Join Date: Oct 2008
Programs: AA/HH/SPG Gold
Posts: 308
The problem is that the capacity is being constantly reduced, which means that it will still be more difficult to get the upgrades, even if the number of EXPs does not increase much.
Sep 2, 2009, 12:47 pm
#48
Join Date: Aug 2006
Location: DFW
Programs: AA 2.2MM LT Plat, Hilton Diamond, Marriott/SPG Platinum
Posts: 1,572
Now all we need is a triple RDM offer and a great fare, and we can realy rock and roll!
Sep 2, 2009, 12:47 pm
#49
Join Date: Aug 2000
Location: Seattle, WA
Programs: Alaska 100K - MM, defender of shoes on the carpeted bulkhead 4ever, AA LT PLT, Hyatt Glob, HH Dia
Posts: 7,441
so tempted to go for the extra VIPs, but alas, not.
Sep 2, 2009, 12:51 pm
#50
Join Date: Jul 2006
Location: LAX
Programs: AA EXP 1.5MM, Asiana Club Silver, KE Morning Calm, Hyatt Platinum, Amtrak Select
Posts: 7,161
They really want me to take that Thanksgiving vacation to SXM now, do they? 
Sep 2, 2009, 12:51 pm
#51
Join Date: May 2006
Programs: AA EXP
Posts: 1,137
Scroogy McExitrow 
There are a lot of business flyers like myself that would NOT have reach EXP this year again without the promotion. I seriously doubt that you'll see a trillion more EXPs this year than last year. (After all, they had the promotion last year when the economy was better.)AA is getting $600 more dollars from me TODAY that they wouldn't have gotten yesterday. If this promotion helps AA stay solvent, good for AA and good ultimately for us who fly AA. Even if this promotion leads to more EXPs, PLATs, and Golds than last year because they had many more flyers this fall and picked up some from DL, CO, and UA, good for AA and good ultimately for us who fly AA.
Sep 2, 2009, 12:55 pm
#52
Join Date: Aug 2007
Programs: AA EXP, HH Gold, SPG Gold, Marriott Gold
Posts: 3,017
Now that DFW-MAF r/t will net 2000 EQM! Must......contain......excitement.
The big brand-loyalty game continues. This promotion isn't going to make the non-status leisure traveler suddenly book tickets on AA, nor is it going to make my boss ok that LHR trip, which was nixed due to slashing of the corporate travel budget, just so I can get dblEQM.
What this promotion may do--and, judging by its recurrence, apparently has done before--is increase bookings on AA by way of brand-switching. The guy, or gal, who already has to go to Japan or Chicago may opt for AA over UA or WN, especially if the EQM earned with AA would put them into a higher status level.
As a corollary, travel for the following year may lean toward AA for those folks, as the benefits received by their new status level may drive them to stay loyal to AA...for now.
Does anyone have any idea as to the revenue #'s these promotions actually produce?
The big brand-loyalty game continues. This promotion isn't going to make the non-status leisure traveler suddenly book tickets on AA, nor is it going to make my boss ok that LHR trip, which was nixed due to slashing of the corporate travel budget, just so I can get dblEQM.
What this promotion may do--and, judging by its recurrence, apparently has done before--is increase bookings on AA by way of brand-switching. The guy, or gal, who already has to go to Japan or Chicago may opt for AA over UA or WN, especially if the EQM earned with AA would put them into a higher status level.
As a corollary, travel for the following year may lean toward AA for those folks, as the benefits received by their new status level may drive them to stay loyal to AA...for now.
Does anyone have any idea as to the revenue #'s these promotions actually produce?
Last edited by oneant; Sep 2, 2009 at 1:05 pm
Sep 2, 2009, 12:56 pm
#53
Join Date: Apr 2004
Location: NYC
Programs: DL Diamond, AA Gold
Posts: 152
I'm curious how much more paid premium travel has dropped off proportionately to coach which would offset this to some degree. Even if the total tickets sold drops 10% and capacity is reduced by 10% to match, paid F could have reduced by 15%. (I have no idea about the actual numbers, obviously.)
Sep 2, 2009, 12:56 pm
#54
Join Date: Jun 2007
Location: BOS
Programs: AA EXP/2MM, IHG Platinum, Marriott Silver
Posts: 1,185
AA is getting $600 more dollars from me TODAY that they wouldn't have gotten yesterday. If this promotion helps AA stay solvent, good for AA and good ultimately for us who fly AA. Even if this promotion leads to more EXPs, PLATs, and Golds than last year because they had many more flyers this fall and picked up some from DL, CO, and UA, good for AA and good ultimately for us who fly AA.
Sep 2, 2009, 12:57 pm
#55
Suspended
Join Date: Sep 2006
Programs: AAdvantage PP
Posts: 13,913
This is my two cents and I have no emperical evidence. But it would appear to me that if AA is running a second EQM promotion this year and another reward program for hitting mileage targets about the elite level threshold their numbers are telling them that re-requalifications are down. Much of it is probably weaker business travel and to a lesser extent business travelers also not traveling as much on their own. It would seem that AA is attempting to get FFs to stay with AA for the remainder of the year on whatever travel they do. Also, possibly to ward off the growing threat of DL and B6.
Sep 2, 2009, 12:58 pm
#56
Join Date: Jun 2005
Programs: AA Gold, *wood Gold, Hilton Honors Gold
Posts: 928
Yawn (again).
This silly comment comes up each and every time they do a promotion like this. Seriously- next time you travel go and ask elites if they've even heard of this promotion, much less registered. Even if they have,ask them if it will change their qualification levels. With all the excitement here (mine included) you'd think every AAdvantage member knew about it, but it just ain't so. Relax.
Cheers.
This silly comment comes up each and every time they do a promotion like this. Seriously- next time you travel go and ask elites if they've even heard of this promotion, much less registered. Even if they have,ask them if it will change their qualification levels. With all the excitement here (mine included) you'd think every AAdvantage member knew about it, but it just ain't so. Relax.
Cheers.
Sep 2, 2009, 1:13 pm
#57
Join Date: Apr 2009
Location: 1 AU
Programs: Support the Tyrants Travel Club
Posts: 2,708
This is nice - I just wish it included all AA-coded flights (have a NRT-SIN-NRT trip on AA code coming up).
Sep 2, 2009, 1:16 pm
#58
Join Date: Feb 2009
Location: SFO
Programs: Grounded
Posts: 669
I'm curious how much more paid premium travel has dropped off proportionately to coach which would offset this to some degree. Even if the total tickets sold drops 10% and capacity is reduced by 10% to match, paid F could have reduced by 15%. (I have no idea about the actual numbers, obviously.)
Sep 2, 2009, 1:16 pm
#59
A FlyerTalk Posting Legend
Join Date: Jul 2000
Location: PHX and LIH
Programs: AA: 2 MM
Posts: 85,518
All we need now is some $198 R/T upgradeable fares to LHR and we'll be set!
Sep 2, 2009, 1:20 pm
#60
Join Date: Jun 2008
Location: PBI / JFK, ISP, LGA
Programs: AA, AS, AV, B6, DL, F9, WN
Posts: 866
I hope this question is not dumb, but I would like to clear something up.
I currently have two trips before 12/15/09. Both are in C and have the routing of JFK/MIA/MEX. I would like to know how many miles/points would I earn due to DBLEQ, ELTRW and the double miles for NYC flights promotion?
Thanks very much...
I currently have two trips before 12/15/09. Both are in C and have the routing of JFK/MIA/MEX. I would like to know how many miles/points would I earn due to DBLEQ, ELTRW and the double miles for NYC flights promotion?
Thanks very much...