ARCHIVE: Concierge Key AA Premium Service
#62
FlyerTalk Evangelist
Join Date: Mar 2004
Location: SJC
Programs: AA EXP, BA Silver, Hyatt Globalist, Hilton diamond, Marriott Platinum
Posts: 33,533
Cheers.
#63
FlyerTalk Evangelist
Join Date: Apr 2006
Location: Los Angeles, California
Programs: United, American, Delta, Hyatt, Hilton, Hertz, Marriott
Posts: 14,799
Jealous? I think it makes sense for any airline to target its most profitable customers. AA realizes it has to keep this sort of customer happy.
#64
Join Date: Jul 2004
Location: ORD
Programs: AA PLT, UA Silver, EK Gold, Hilton Diamond, Global Entry, Clear
Posts: 1,082
#65
Moderator: American AAdvantage
Original Poster
Join Date: May 2000
Location: NorCal - SMF area
Programs: AA LT Plat; HH LT Diamond, Maître-plongeur des Muccis
Posts: 62,948
Personally, I think it's a great idea! AA needs to go the extra distance to please and retain their most valuable customers.
And perhaps, just perhaps, they mean it when they appoint a new guru for the new position of Managing Director - Customer Experience. (Given what we have seen in recent years, I am not entirely sanguine about this, but it could happen, and it could certainly be a differentiating factor with frequent fliers.)
And perhaps, just perhaps, they mean it when they appoint a new guru for the new position of Managing Director - Customer Experience. (Given what we have seen in recent years, I am not entirely sanguine about this, but it could happen, and it could certainly be a differentiating factor with frequent fliers.)
#66
Join Date: Jan 2002
Location: Toronto, Canada
Programs: LY Plat, DL Plat, SPG Plat, Edan Plat, Priority Club Plat
Posts: 54
New Invitation only VIP Program
I dont know if this has been discussed earlier, but Premium Services has been replaced with a new program called "Conceirge Key". This program is by invitation only, and invitations are only sent from AA's CEO, Executive, and senior level sales reps. The program is geared to "VIPS" e.g movie stars, CEO's of FORTUNE 500 companies which generate a high level of revenue to the airline, diplomats, ex presidents etc.
Basically the Conceirge Key agents are the Exec plat agents based in Raleigh.
What happens when one calls the number is that your request is taken then sent off to the Conceirge which they have located (I know that at JFK, LAX, DFW etc they have them) or if it is not a major AA destination then to the Admirals Club Manager or the airport manager.
They take care of "meet & greets", upgrade requests, or anything else that you can think of. The difference is that "Conceirge Key" accounts they will make the rules suit them as opposed to vice versa. A conceirge key has the highest upgrade or anything priority.
If anyone has any questions, plse shoot.
Basically the Conceirge Key agents are the Exec plat agents based in Raleigh.
What happens when one calls the number is that your request is taken then sent off to the Conceirge which they have located (I know that at JFK, LAX, DFW etc they have them) or if it is not a major AA destination then to the Admirals Club Manager or the airport manager.
They take care of "meet & greets", upgrade requests, or anything else that you can think of. The difference is that "Conceirge Key" accounts they will make the rules suit them as opposed to vice versa. A conceirge key has the highest upgrade or anything priority.
If anyone has any questions, plse shoot.
#67
Join Date: Nov 2006
Programs: AA EXP, 1 MM, AC, HH Diamond, Marriott Silver, Hertz 5*
Posts: 4,010
Yes, a search for words like "concierge" and "key" would have found multiple posts, including <recurving link redacted>this one[/URL].
#68
Join Date: Nov 2007
Posts: 1
Concierge Key: Still trying to figure out AA
I'm so confused with AA. I've been EXP for 7+ years with 4 million miles. Most of my travel is biz class overseas. Over 200K miles this year. I rarely receive any special treatment, meet and greets, etc. The service isn't bad and I get excellent attention when I have a problem, but I'm wondering what kind of water you need to walk on to get the CK? I have a colleague who I travel with who is basically the same as I (from a different company) and he received the initial offer. We suspect his agent was approached and might have put him in for this.
I don't particularly care, except for airports like LHR where being met and ferried away is awesome.
I don't particularly care, except for airports like LHR where being met and ferried away is awesome.
#69
FlyerTalk Evangelist
Join Date: May 2002
Location: NYC, USA
Programs: AA EXP 3MM, Lifetime Platinum, Marriott Titanium, HH Gold
Posts: 10,967
I'm so confused with AA. I've been EXP for 7+ years with 4 million miles. Most of my travel is biz class overseas. Over 200K miles this year. I rarely receive any special treatment, meet and greets, etc. The service isn't bad and I get excellent attention when I have a problem, but I'm wondering what kind of water you need to walk on to get the CK? I have a colleague who I travel with who is basically the same as I (from a different company) and he received the initial offer. We suspect his agent was approached and might have put him in for this.
I don't particularly care, except for airports like LHR where being met and ferried away is awesome.
I don't particularly care, except for airports like LHR where being met and ferried away is awesome.
Welcome to FT!
As the saying goes, if you have to ask about ConciergeKey, you don't qualify.
The program is specifically designed to retain the loyalty of people who drive a LARGE amount of revenue to AA by influencing the purchasing decisions of MANY other travelers. So EVPs, SVPs, VPs, CEOs, and Travel Managers of major corporations.
Theoretically, CK also replaced the old "VIP Connection" program for diplomats, celebrities, etc, at least in that these VIPs use the same infrastructure as the standard CK members. So while diplomats/celebs might not drive big-time revenue to AA or affect the purchasing decisions of many others, they do need special treatment because no airline wants to have Tom Hanks or Jimmy Carter complaining about on-board service in the media!
#70
Join Date: May 2007
Programs: AAdvantage, Hilton
Posts: 3,191
I have a friend who is a partner in a small law firm. They probably have revenues of 30-35 mil annually so hardly fortune 500 company. He (EXP) flies coach domestically, to the Caribbean and Latin America and J to Europe. Yet he was invited to join CK (though no doubt he is a high revenue passenger). My friend actually doesn't see any real benefit to CK and considers it "more of a hassle to be greeted and make small talk".
There was one instance when he was in LA and business ended a day early for him. He had a confirmed upgrade on his original departure date but CK couldn't confirm the new upgrade if he chose to fly a day early. This was LAX-ORD so it's not like there is a dearth of flights. He chose to hang out with me in LA for the day instead.
The next example is a bit OT but we decided to try and test the CK service to see if it extended to friends or families. I was waitlisted for an eVIP upgrade (from my own account) out of Europe. Had my friend call CK to see if they would clear me. Not entirely surprisingly, the answer came back "no". Hey, can't blame a guy for trying.
#71
Join Date: Jun 2006
Posts: 1,176
I would just like to clarify a few things about the CK program.
The CK program is designed primarily to to "differentiate the airport experience " for select passengers. It is geared toward day of departure activities that many of its select passengers stated they would like to see and would influence their choice of carrier.
From what I have seen many of these customers are not Elite Tier passengers therefore wouldnt have access to EP/PL/AG desks or lounges.
The toll free number given to these passengers is also for that purpose, a central number to call when they need assistance instead of regular customer service. The card also enables them to use Elite Security Lanes and the First Class check in counters whenever they are flying.
I must admit I do question the upgrade priority mentioned in a previous post as I have not seen anything to indicate that in any stand by list that I have seen.
Finally, the CK desk is set up to help CK members with thier travel needs,not frends of CK members.
The CK program is designed primarily to to "differentiate the airport experience " for select passengers. It is geared toward day of departure activities that many of its select passengers stated they would like to see and would influence their choice of carrier.
From what I have seen many of these customers are not Elite Tier passengers therefore wouldnt have access to EP/PL/AG desks or lounges.
The toll free number given to these passengers is also for that purpose, a central number to call when they need assistance instead of regular customer service. The card also enables them to use Elite Security Lanes and the First Class check in counters whenever they are flying.
I must admit I do question the upgrade priority mentioned in a previous post as I have not seen anything to indicate that in any stand by list that I have seen.
Finally, the CK desk is set up to help CK members with thier travel needs,not frends of CK members.
#73
Join Date: Jun 2004
Posts: 589
. . . while the flyertalk member, already sitting in his first class seat thanks to the 4-hour trick, quietly chuckled at both of them
Ditch the telephone resubmit, AA! It does nothing to assist a passenger who has previously requested an upgrade; all it does is allow us to jump the queue, thereby corrupting the allocation of upgrades.
Ditch the telephone resubmit, AA! It does nothing to assist a passenger who has previously requested an upgrade; all it does is allow us to jump the queue, thereby corrupting the allocation of upgrades.
Last edited by wrose99; Nov 26, 2007 at 2:13 am
#74
FlyerTalk Evangelist
Join Date: Mar 2004
Location: SJC
Programs: AA EXP, BA Silver, Hyatt Globalist, Hilton diamond, Marriott Platinum
Posts: 33,533
Cheers.
#75
Join Date: Apr 2006
Location: Fort Worth, Tx
Programs: My views are strictly my own and do not reflect the views of any company.
Posts: 339
AA can not, or will not, provide the basic services for travel and each week brings out a new program. The woman's website and now this.
If it were me I'd have a group of dedicated, customer service oriented folks looking at passengers who have millions of miles, have been gold, platinum, or explat, and all of a sudden drop off of the radar screen. A quick glance could tell you that they might have retired, or died, but most likely would tell you that you pushed them to another carrier. I'd then have those dedicated employees (if there are any) call them and say "Mr./Ms. Passenger, we are concerned about you and miss you. You used to fly AA "X miles" a year and we haven't seen you onboard for the past 6 months. Is something wrong?" Instead of pandering to a small group of VIP's get back to providing adequate and quality service to all of your passengers. Of course if you ask what is wrong you might hear things you really don't want to hear!
Just a suggestion of course!
If it were me I'd have a group of dedicated, customer service oriented folks looking at passengers who have millions of miles, have been gold, platinum, or explat, and all of a sudden drop off of the radar screen. A quick glance could tell you that they might have retired, or died, but most likely would tell you that you pushed them to another carrier. I'd then have those dedicated employees (if there are any) call them and say "Mr./Ms. Passenger, we are concerned about you and miss you. You used to fly AA "X miles" a year and we haven't seen you onboard for the past 6 months. Is something wrong?" Instead of pandering to a small group of VIP's get back to providing adequate and quality service to all of your passengers. Of course if you ask what is wrong you might hear things you really don't want to hear!
Just a suggestion of course!
We already do this.