Does anyone know what an AA "Winback" is?
#17
FlyerTalk Evangelist
Join Date: Apr 2000
Location: FLL -> Where The Boyars Are
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This snippet is from the foreword of a Google Book entitled: Customer Winback: how to recapture lost customers and keep them loyal by Jill Griffin and Michael W. Lowenstein:
American Airlines recognizes the importance of valuable customers. The company monitors these customers so that in the event their business trails off, American can initiate a phone call to them through its WinBAAck program. Relationship managers talk to .....
.... and there the paragraph cuts off. IMO I think it's apparent what the program is.
The OP states that he/she is making progress to another year of EXP - maybe he/she has changed patterns or has gone from high value to deep discount tickets. Or maybe OP lives in a city that AA is particularly focused on?
American Airlines recognizes the importance of valuable customers. The company monitors these customers so that in the event their business trails off, American can initiate a phone call to them through its WinBAAck program. Relationship managers talk to .....
.... and there the paragraph cuts off. IMO I think it's apparent what the program is.
The OP states that he/she is making progress to another year of EXP - maybe he/she has changed patterns or has gone from high value to deep discount tickets. Or maybe OP lives in a city that AA is particularly focused on?
#19
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#20
Suspended
Join Date: Mar 2012
Programs: US CP ; LH FTL ; *G
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WINdoze as a BACK-end platform?
#22
Join Date: Jun 2011
Location: I 35 south bound, finally stopped
Programs: LT Plt, 4mm, *A GLD, burned out medical provider, executing our estate plan
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search is your friend= here is a start on Eagles
http://www.flyertalk.com/forum/ameri...l#post18305872
Also, got the "call" in March how we haven't been flying as much blah blah. Also got a missed call last week from the EXP number and no agent knew what it was about including customer service.
Also, got the "call" in March how we haven't been flying as much blah blah. Also got a missed call last week from the EXP number and no agent knew what it was about including customer service.
#23
Join Date: Apr 2011
Location: New York
Programs: AA EXP 1.0mm, not sure where I am with hotels these days
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#24
Join Date: Mar 2004
Location: Plano, Texas USA
Programs: AA EXP, 8 MM; Hilton Diamond
Posts: 1,893
#25
Join Date: Mar 2004
Location: Plano, Texas USA
Programs: AA EXP, 8 MM; Hilton Diamond
Posts: 1,893
Never talk of Eagles ratings. Seriously, I know that's not helpful but I am concerned that discussing non-documented benefits/programs or programs that may have once existed and possibly leave certain "grandfathered" benefits, might not be wise. The term "off the radar" comes to mind.