View Poll Results: AA's new identity package / branding, color scheme and logo:
I love it! Innovative, striking!
208
20.33%
It's OK - I'm warming up to this new look.
303
29.62%
I'm not feeling much one way or another - it may take time.
95
9.29%
I think AA could have done better.
214
20.92%
I really hate this look - what were they thinking?
203
19.84%
Voters: 1023. You may not vote on this poll
Jan 17, 2013, 10:44 am
Last edit by: incognitoMD
American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
Jan 17, 2013, 8:11 am
#92
Join Date: Dec 2004
Location: MIA/FLL
Programs: AA-EXP 2MM; Priority Club-Platinum
Posts: 270
It's All AAmerican. The eagle is mostly gone. The American flag stripes replace it. Internationally, it reminds one of a flag carrier, and perhaps that is its purpose where its survival lies. Real. Genuine. American. No mistaking this one.
Jan 17, 2013, 8:11 am
#93
Join Date: Aug 2006
Location: ATL, BHM, DUB, County Wexford
Programs: DL DM, AA ExPlt, Diamond HH, HY, BW, & Titanium Elite Marriott
Posts: 4,863
I love it!!!!
Silver planes and a beautiful Red, white and blue tail.
Silver planes and a beautiful Red, white and blue tail.
Jan 17, 2013, 8:12 am
#94
Join Date: Jul 2004
Location: ORD
Programs: AA PLT, UA Silver, EK Gold, Hilton Diamond, Global Entry, Clear
Posts: 1,082
Maybe it's just me, but my first reaction to the tail was that we are definitely merging with US Air. Something about the flag look of it... 
Jan 17, 2013, 8:12 am
#95
Join Date: Jul 2007
Location: DCA
Programs: AA, AS, Hyatt
Posts: 978
Puke!
Jan 17, 2013, 8:12 am
#96
Join Date: Nov 2010
Posts: 463
I don't think its that bad. AA was definitely feeling pretty dated. I just hope they don't "enhance" their award chart!
Jan 17, 2013, 8:12 am
#97
Join Date: Aug 2010
Location: JFK/LGA
Posts: 1,423
No love for the Cubana livery?
Jan 17, 2013, 8:13 am
#98
Join Date: Dec 2004
Location: AUS
Programs: AA 2MM EXP, UA 1K, DL Silver
Posts: 361
Why on earth would they have a logo that looks like it fits nicely on a tail, then not put it on a tail??
Jan 17, 2013, 8:13 am
#100
Join Date: May 2011
Location: DFW
Programs: AA EXP, LT Gold
Posts: 3,148
Maybe that's how they will AAvoid a merger with US?
Jan 17, 2013, 8:14 am
#102
Join Date: Aug 2010
Location: STL
Programs: DL Platinum, US Gold, HHonors Diamond, Marriott Platinum, Hertz #1 Gold 5*
Posts: 335
Hmm... Looks familiar
Jan 17, 2013, 8:14 am
#103
Join Date: Jul 2012
Posts: 52
The new logo isn't half bad, but the tail looks like someone had too many bomb pops and puked all over it.
Jan 17, 2013, 8:14 am
#104
Join Date: Sep 2006
Location: DFW
Posts: 141
I like it as well. They really could have messed it up. Is the little gray swoosh on the symbol supposed to be the beak of an eagle?
Jan 17, 2013, 8:15 am
#105
Join Date: Feb 2008
Location: Greenville, SC
Programs: AA EXP, SPG Platinum, Hertz Presidents Circle
Posts: 201