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AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)

View Poll Results: AA's new identity package / branding, color scheme and logo:
I love it! Innovative, striking!
208
20.33%
It's OK - I'm warming up to this new look.
303
29.62%
I'm not feeling much one way or another - it may take time.
95
9.29%
I think AA could have done better.
214
20.92%
I really hate this look - what were they thinking?
203
19.84%
Voters: 1023. You may not vote on this poll

AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)

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Old Aug 22, 13, 9:09 pm   -   Wikipost
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American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.

AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.

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Old Jan 17, 13, 10:17 am
  #316  
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The eagle is still there, albeit subtly. I have been through every brand identity / design change since the 1936 design - I'm not exactly sure how I feel about this one, as the tail seems too busy, more like lawn chairs than the flag, but it'll take some time to sink in.

There's no going back - this is a done deal.
JDiver is offline  
Old Jan 17, 13, 10:19 am
  #317  
 
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Massimo Vignelli must be pissed! He was so proud of his old logo design!
Vignelli video on his AA design
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Old Jan 17, 13, 10:20 am
  #318  
 
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I like the change - the video was great. I do wish, however, they had kept the eagle...
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Old Jan 17, 13, 10:21 am
  #319  
 
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I give the new livery a
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Old Jan 17, 13, 10:21 am
  #320  
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Originally Posted by WillTravel4Food View Post
I think the consensus here on FT is leaning toward the tail being an uninspired design. The rest of the comments, even though there may be comments on its similarity to the Greyhound logo, are positive about everything forward of the tail.

OK, having had a closer look at the eagle design. It looks a bit like a horizontal stabilizer with a segment of composite peeling off because maintenance forgot to put the screws back in.
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Old Jan 17, 13, 10:22 am
  #321  
 
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Originally Posted by JDiver View Post

more like lawn chairs than the flag
Lawn chairs... that's it exactly! Terrible...

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Old Jan 17, 13, 10:23 am
  #322  
 
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Unhappy flyer I had trouble on my laptop. It keeps cutting off and before it finishes it goes back to the begining.
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Old Jan 17, 13, 10:24 am
  #323  
 
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Picture looks good .. Logo refresh needed ..
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Old Jan 17, 13, 10:26 am
  #324  
 
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Disappointed. Reminds me of Greyhound or Amtrak. Or latest Aeroflot livery. The new logo reminiscent of new red doohickey on Air France fuselages. As another poster commented, tail overdone; it tries too hard like an underfunded startup airline from the late 80's or 90's.
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Old Jan 17, 13, 10:27 am
  #325  
 
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Originally Posted by JDiver View Post


The eagle is still there, albeit subtly. I have been through every brand identity / design change since the 1936 design - I'm not exactly sure how I feel about this one, as the tail seems too busy, more like lawn chairs than the flag, but it'll take some time to sink in.

There's no going back - this is a done deal.
For me there's the hope that the tail fades away.
It indeed is "American looking" - and that's not a good thing IMO.
fishferbrains is offline  
Old Jan 17, 13, 10:28 am
  #326  
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Originally Posted by aktchi View Post

Process of rolling out. We live in a culture that values "surprise" more than wise decisions. That's why millions line up to return/exchange gifts, which might have been unnecessarily if they been consulted in advance. Personally, I wish that instead of surprising us, AA had involved us in the decision making process. That would have led to better decisions.
Just out of curiosity, why do you say that AA should have involved "us" (presumably customers) in the design. Would they not only have been involved defining what ideals the design should capture and not in the actual colour scheme?

I guess people, especially Americans feel a sense of ownership/belonging to their preferred carrier but does that qualify them to lend their design ponderings?

I think it is a shame that United bowed to UA flyers and changed the font when they adopted the Continental livery.
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Old Jan 17, 13, 10:28 am
  #327  
 
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Cubana??? Greyhound???
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Old Jan 17, 13, 10:30 am
  #328  
 
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The one positive in all of this: They can take as long as they want to repaint the fleet, and no one will mind!
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Old Jan 17, 13, 10:34 am
  #329  
 
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[QUOTE=dcpatti;20066917]Yuck, I really hate the tails. Too busy. Plus I really dislike how we in the US love to slap our flag on everything. If you're going to do it, be a little more discreet about it. It always bothers me to see our flag featured so prominently in a corporations' color scheme; makes me feel like it cheapens the flag to use it so obviously in marketing. But I'm weird like that.[/QUOT

So you haven't seen the livery of British Airways, Air France, Swiss, Korean, JAL, etc...? The majority of world airlines have a variation of their flag prominently represented on their aircraft - usually on the tail.

Hardly discreet, nor unique to the "US".
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Old Jan 17, 13, 10:35 am
  #330  
 
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love it!
congrats AA!
now, PLEASE, No Merger!!
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