View Poll Results: AA's new identity package / branding, color scheme and logo:
I love it! Innovative, striking!
208
20.33%
It's OK - I'm warming up to this new look.
303
29.62%
I'm not feeling much one way or another - it may take time.
95
9.29%
I think AA could have done better.
214
20.92%
I really hate this look - what were they thinking?
203
19.84%
Voters: 1023. You may not vote on this poll
Jan 17, 2013, 10:44 am
Last edit by: incognitoMD
American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
Jan 17, 2013, 9:18 am
#226
FlyerTalk Evangelist
Join Date: Aug 2012
Location: KHOU/KIAH
Programs: AA EXP | Marriott Bonvoy Titanium| Hyatt Globalist
Posts: 11,214
It's even uglier in real life: http://www.jetphotos.net/viewphoto.php?id=7541329
Jan 17, 2013, 9:19 am
#227
Join Date: Sep 2006
Location: All over
Programs: AA-LTP, HH-DIA, Marriott-LT+AMB, Hyatt-Globalist, Hertz-PC, UA-GS
Posts: 6,827
Clear photo of the livery upon landing at DFW.
http://www.jetphotos.net/viewphoto.php?id=7541329
With the gray stripes it is clear to me, we are going to merge...
http://www.jetphotos.net/viewphoto.php?id=7541329
With the gray stripes it is clear to me, we are going to merge...
N908NN / AAL9669 (Track inbound flight)
WELLS FARGO BANK NORTHWEST NA TRUSTEE · SALT LAKE CITY UT (registration)
Looks like Wells Fargo is financing these.
Jan 17, 2013, 9:19 am
#228
Join Date: May 2000
Location: Smoke filled room, TPA and FLL/MIA :UAL 1K and 2MM,AA EX PLAT and 2MM,Lifetime Plat Starwood
Posts: 4,318
Ive changed my mind. It looks like a coors light beer can designed by airfrance... 
Jan 17, 2013, 9:19 am
#229
FlyerTalk Evangelist
Join Date: Mar 1999
Posts: 12,097
Unwarranted rolley-eyes aside, there's a thread about this. Please let's stick to the TOS and keep on topic here!
Jan 17, 2013, 9:19 am
#230
Join Date: Dec 2009
Location: CHA/TYS
Programs: The Mac Daddy of Heimlich County (and low-ball status)
Posts: 2,868
Jan 17, 2013, 9:19 am
#231
In Memoriam, FlyerTalk Evangelist
Join Date: Nov 2002
Location: Southern California
Programs: DL: 3.8 MM, Marriott: Lifetime Titanium
Posts: 24,575
Jan 17, 2013, 9:20 am
#232
FlyerTalk Evangelist
Join Date: May 2001
Location: LAX; AA EXP, MM; HH Gold
Posts: 31,789
Our new logo is an update to the core icon of our company – the Eagle – and represents the spirit and passion of our people. Our logo incorporates symbols and colors people associate with American – the eagle, star, A, and red, white and blue. http://bit.ly/BTSNewLook
Jan 17, 2013, 9:21 am
#233
FlyerTalk Evangelist
Join Date: Mar 2000
Posts: 17,404
FWIW, I will encourage Doug Parker and friends to keep the existing AA livery (not that they'll listen to me, of course).
No valued added on this change.
No valued added on this change.
Jan 17, 2013, 9:21 am
#234
Join Date: May 2010
Location: Downers Grove, IL
Programs: UA Mileage Plus, AA Advantage
Posts: 5,983
^ I agree I really like it. Looks sleek and modern.
Jan 17, 2013, 9:21 am
#235
Join Date: Mar 2011
Posts: 282
so, did they actually introduce new stuff like more 300s to more routes? or just facelifts of their logo?
Jan 17, 2013, 9:21 am
#236
Join Date: Dec 2006
Location: Washington, DC
Programs: US-CP, UA, Marriott Rewards, HHonors, Avis,
Posts: 4,549
Yuck, I really hate the tails. Too busy. Plus I really dislike how we in the US love to slap our flag on everything. If you're going to do it, be a little more discreet about it. It always bothers me to see our flag featured so prominently in a corporations' color scheme; makes me feel like it cheapens the flag to use it so obviously in marketing. But I'm weird like that.
Jan 17, 2013, 9:22 am
#237
Join Date: May 2010
Location: Downers Grove, IL
Programs: UA Mileage Plus, AA Advantage
Posts: 5,983
http://flightaware.com/live/flight/N908NN
N908NN / AAL9669 (Track inbound flight)
WELLS FARGO BANK NORTHWEST NA TRUSTEE · SALT LAKE CITY UT (registration)
Looks like Wells Fargo is financing these.
N908NN / AAL9669 (Track inbound flight)
WELLS FARGO BANK NORTHWEST NA TRUSTEE · SALT LAKE CITY UT (registration)
Looks like Wells Fargo is financing these.
Jan 17, 2013, 9:22 am
#238
FlyerTalk Evangelist
Join Date: May 2001
Location: LAX; AA EXP, MM; HH Gold
Posts: 31,789
Jan 17, 2013, 9:23 am
#239
Join Date: Sep 2006
Location: All over
Programs: AA-LTP, HH-DIA, Marriott-LT+AMB, Hyatt-Globalist, Hertz-PC, UA-GS
Posts: 6,827
Jan 17, 2013, 9:23 am
#240
Join Date: Sep 2003
Location: Paris, France
Programs: UA LT Gold, Air France Platinum Ulti, AA 4MM EXP, SPG Lifetime Plat, Hyatt Globalist, Hilton Diamond
Posts: 725
The tail reminds me much more of Cubana than of Air France.
The AF tail is elegant while AA looks disproportionate and bulky. When I first saw it I really thought of Cubana de Aviacion, quite ironic!
Somewhat disappointing but I guess we'll get used to it
The AF tail is elegant while AA looks disproportionate and bulky. When I first saw it I really thought of Cubana de Aviacion, quite ironic!
Somewhat disappointing but I guess we'll get used to it
