Advertising FAAil

 
Old Sep 4, 11, 11:11 pm
  #1  
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Advertising FAAil

Saw this while blowing through ORD the other day...




^
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Old Sep 4, 11, 11:13 pm
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Not only is Chicago misspelled, AA does not even fly to Chicago on its metal, unless they are talking about CX which AA will obviously codeshare. So to AA, Hong Kong is on the map.
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Old Sep 4, 11, 11:13 pm
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Looks like it's two panels that haven't properly been aligned over each other. The fail is probably the installers of the ad, and is not a misspelling.
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Old Sep 4, 11, 11:16 pm
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It was a co-branded advertisement with CX.
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Old Sep 4, 11, 11:16 pm
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Ii don't see the iissue.
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Old Sep 4, 11, 11:58 pm
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Originally Posted by justforfun View Post
Looks like it's two panels that haven't properly been aligned over each other. The fail is probably the installers of the ad, and is not a misspelling.
^ Good Eye !
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Old Sep 5, 11, 12:31 am
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Originally Posted by justforfun View Post
Looks like it's two panels that haven't properly been aligned over each other. The fail is probably the installers of the ad, and is not a misspelling.
Wow. I would never noticed that ^^
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Old Sep 5, 11, 12:37 am
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Is that very unAAmerican of them to misspell the city?
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Old Sep 5, 11, 12:38 am
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Originally Posted by jws026 View Post
It was a co-branded advertisement with CX.
yeah, its actually a CX ad that is co-branded with AAdvantage, not AA.
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Old Sep 5, 11, 3:24 am
  #10  
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Exactly right - good catch! And, yes it is referring to the AA codeshare on CX. All AA can be accused of here is not having seamless advertising.

Originally Posted by justforfun View Post
Looks like it's two panels that haven't properly been aligned over each other. The fail is probably the installers of the ad, and is not a misspelling.
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Old Sep 5, 11, 7:42 am
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Originally Posted by justforfun View Post
Looks like it's two panels that haven't properly been aligned over each other. The fail is probably the installers of the ad, and is not a misspelling.
I agree. If you look close at the border between the solid white on top and the checkered pattern, below the "ii" you can see there is a slight vertical misalignment, so two panels are coming together (poorly) there.
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Old Sep 5, 11, 12:18 pm
  #12  
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Joke only

It is actually aimed for Chinese market. You know how Chinese are fanantic about CHI (Eat in Chinese). So the AA people think to play with the word and come up with Chi-i-cago, which they really want to mean: Chi-IN-cago and welcome Chinese to visit Chicago and spend money here especially to eat.

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Old Sep 5, 11, 12:31 pm
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We see that this is an AAd for AADvantage. Perhaps it's hawking the bonus miles promo on CX?
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Old Sep 5, 11, 1:13 pm
  #14  
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Wow, that is quite a stretch - like a DC-9-10 to MD-80!

Originally Posted by chongcao View Post
It is actually aimed for Chinese market. You know how Chinese are fanantic about CHI (Eat in Chinese). So the AA people think to play with the word and come up with Chi-i-cago, which they really want to mean: Chi-IN-cago and welcome Chinese to visit Chicago and spend money here especially to eat.

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Old Sep 5, 11, 3:50 pm
  #15  
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LOL...reminds me of my Indian Visas, the seal they use to show issuing location says "CHIICAGO." Where is this at ORD?
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