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HP Teams Up With Cranium to Offer Cranium activities on video-equipped planes

HP Teams Up With Cranium to Offer Cranium activities on video-equipped planes

Old Jun 1, 05, 9:52 am
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HP Teams Up With Cranium to Offer Cranium activities on video-equipped planes

PHOENIX, June 1 /PRNewswire-FirstCall/ -- America West Airlines , the nationís second largest low-cost carrier, today announced a one-of-a-kind partnership with Cranium, Inc., creator of the fastest-selling independent board game in history. This unique partnership offers passengers fun and innovative in-flight games on America Westís video-equipped aircraft (All Airbus and Boeing 757 aircraft) reaching approximately 1.4 million America West customers each month.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050223/LAW097LOGO)

"Weíre excited to welcome Cranium aboard, which will provide customers another fresh, innovative entertainment option during their America West flight," said Travis Christ, vice president, marketing. "Our partnership with Cranium is yet another way that America West upgrades our customerís low-fare experience with low fares and full service."

The hour-long video format, launching June 1, will feature game activities such as word scrambles, puzzles, factoids and code crackers, which come from Craniumís family board games: Cranium, Cranium Turbo and Cadoo. The program will be updated with new content each month.

"Cranium has brought laughter and memorable moments into the living rooms of so many families around the world," said Richard Tait, Craniumís Grand Poo-Bah. "But why should people on the ground have all the fun? The Cranium games featured on America West flights make travel time outrageously fun and give everyone a chance to shine."

http://www.mysan.de/article117639.html
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