F9 entering the SFO-LAX
May 15, 2006, 8:01 pm
#16
Join Date: Aug 2002
Location: SJC
Programs: AA EXP
Posts: 3,686
Originally Posted by formeraa
It will not affect AS. What will happen is the following: F9 will have very low introductory fares, AA&UA will match introductory fares and most ff will book on them because of ff programs, F9 will have high loads at first which will quickly drop off, F9 will discontinue service, and AA&UA will raise fares back to previous levels.
If Frontier can manage the delays, I think they've got a good chance of taking over the SFO-LAX market. None of the "big boys" have managed to operate a western corridor service against competition.
Steve
