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MVP Gold 100K Tier - Features and Benefits

MVP Gold 100K Tier - Features and Benefits

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Old Jan 18, 22, 7:01 am   -   Wikipost
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Last edit by: dayone
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  • Requirements:
    100K Eligible miles earned on Alaska Airlines, oneworld Alliance and our Global Partners
    or 140 Eligible segments flown on Alaska Airlines, oneworld Alliance and our Global Partners
    24 minimum number of flights marketed and operated by Alaska Airlines
​​​​​​​
  • Airport benefits:
    Priority check-in and boarding
    Free checked bags: 3
    Preferred seating
    Express security line at select airports
    Standby and wait list for full flights
    Alaska Lounge membership discount
    Four Alaska Lounge day passes (max. 4 per year)
​​​​​​​
  • oneworld priority
    Emerald
More MVP Gold 100K benefits to come.
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Old Apr 29, 22, 2:27 pm
  #181  
Moderator: Alaska Mileage Plan
Original Poster
 
Join Date: Feb 2005
Posts: 11,289
Originally Posted by CalanMan View Post
There's probably an enumerated value in the profile for status level, and if the app matches one of ["MV", "G", "75"], it displays a badge or banner or something on the seat. But when it sees "100", it just doesn't know what to do with it and doesn't display anything.
That bug was fixed in a day or two. Someone even posted a picture of how elites are now correctly identified in the FA phone app.
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Old Apr 29, 22, 2:54 pm
  #182  
 
Join Date: Apr 2020
Location: DEN, SEA, IAH
Programs: Marriott Bonvoy Titanium; AS 100k; BA Silver; UA Silver
Posts: 344
Some other wishful benefits:

- A companion certificate or GGU that can be used on any flight
- 25,000 bonus miles
- Some mid-tier hotel status
- Ability to link reservations with more than 2 companions
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Old Apr 29, 22, 3:43 pm
  #183  
 
Join Date: Mar 2014
Location: US West Coast
Programs: Alaska 100K, Delta DM, Hyatt Gl, Marriott Ti/LTP
Posts: 333
Originally Posted by dayone View Post
That bug was fixed in a day or two. Someone even posted a picture of how elites are now correctly identified in the FA phone app.
Yes, a new version of the app that handles the new data correctly already exists, but FA's still need to update it. It would seem from my own recent experience that not all of them have yet. Hence scklumb's:
Originally Posted by scklumb View Post
So hopefully this will happen less and less. Why didn't AS force an upgrade to the app?
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Old May 1, 22, 9:28 am
  #184  
 
Join Date: Feb 2022
Programs: Alaska MVP Gold 100K, Frontier Elite100K
Posts: 129
Just received email from CS stating that the CS rep I spoke to last week about 100k luggage tags being sent in the next couple of weeks was in correct. Like much of how we have been treated as 100k's there will be no 100k gold luggage tags for anyone. 100k's will only be receiving 75k luggage tags. Makes me wonder why I flew the extra miles in December. So there you have it, all 100k's will continue to be treated as 75k's and perhaps even less given all the reports of 100k's not being recognized as such.
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Old May 1, 22, 12:00 pm
  #185  
 
Join Date: Feb 2013
Location: CMH, SEA
Programs: AA Platinum Pro; AS MVP Gold, oneworld emerald
Posts: 2,430
Originally Posted by itripreport View Post
I had to fight my way into a free snack on FLL-LAX the other day
Nickel and Diming their absolute BEST customers. Over two dollars. The stupid chocolate bars I also have to fight over are worth even less, I'm sure.
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Old May 2, 22, 7:37 am
  #186  
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Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 35,422
Originally Posted by nineworldseries View Post
Nickel and Diming their absolute BEST customers. Over two dollars. The stupid chocolate bars I also have to fight over are worth even less, I'm sure.
I would suggest that you are referring to the customers that spend the most time on the planes, and/or fly the most segments ... So while they may be the most frequent customers, they aren't necessarily the "best" customers. Nonetheless, there should be proper training and consistency of implementation of a stated benefit.
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Old May 2, 22, 10:51 am
  #187  
 
Join Date: Jan 2021
Location: SFO
Programs: UA 1K, AS MVP Gold 75k, AC 75k, WN A+/CP, Marriott Titanium, Hilton Diamond, IHG Diamond
Posts: 308
Originally Posted by Eastbay1K View Post
I would suggest that you are referring to the customers that spend the most time on the planes, and/or fly the most segments ... So while they may be the most frequent customers, they aren't necessarily the "best" customers. Nonetheless, there should be proper training and consistency of implementation of a stated benefit.
As we dont want to admit it - the BEST customers to an airline are the highest revenue/margin flyers.....full stop.

Sure you can use 99 dollar X fares on hawaii to get your 100k - but revenue/margin wise - you are probably one of the worst flyers for Alaska....call it about 5k in revenue if you consistently did this.....is this thier best customer? Not where close.....sure you are loyal....but you seem to take out more than you put in.....
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Old May 2, 22, 11:16 am
  #188  
 
Join Date: Feb 2022
Programs: Alaska MVP Gold 100K, Frontier Elite100K
Posts: 129
Issac,
Your definition is one dimensional. There are multiple facets you are not considering, least of which is do all planes fly 100% full and would current elites fly if the rules are changed. From my experience most flights are not full and I would not fly if the rules make it too expensive to fly for elite status. Perhaps you should go back and think beyond x + y = most value customer. This is a multivariate problem and AS has determined yields the best net revenue stream. Go back and think of all the variables and then see if your initial conclusion is correct. I think you will come to a different conclusion.

It is also the reason AS has chosen not to accommodate more than 2 on a reservation of upgrades. Multiple factors are at odds and different valuations of the factors are in play.
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Old May 2, 22, 12:11 pm
  #189  
 
Join Date: Jan 2021
Location: SFO
Programs: UA 1K, AS MVP Gold 75k, AC 75k, WN A+/CP, Marriott Titanium, Hilton Diamond, IHG Diamond
Posts: 308
Originally Posted by Kamiakdad View Post
Issac,
Your definition is one dimensional. There are multiple facets you are not considering, least of which is do all planes fly 100% full and would current elites fly if the rules are changed. From my experience most flights are not full and I would not fly if the rules make it too expensive to fly for elite status. Perhaps you should go back and think beyond x + y = most value customer. This is a multivariate problem and AS has determined yields the best net revenue stream. Go back and think of all the variables and then see if your initial conclusion is correct. I think you will come to a different conclusion.

It is also the reason AS has chosen not to accommodate more than 2 on a reservation of upgrades. Multiple factors are at odds and different valuations of the factors are in play.
I get there are plenty of tangible (i.e. money) and intangible (i.e. good will; marketing, brand ambassador, future potential tangible revenue, etc.) factors are at play.

The total engagement of a company is known such as a CC customer, cargo customer, etc. But at the end of the day; costs are costs and revenue needed to cover that, lets omit profit for the moment.

My observation is that people seem to place a high value on intangible items that are grossly out of proportion of what it actually is. For example, people place more value on using thier own money to pay for flights than thier company's.....ive met many many FF'ers that seem to highlight this difference and expect an airline to reward them more....cuz "its my own hard earned money". This thinking although understandable; doesnt provide any more value in terms of revenue....dollars are dollars....this is intangible view that is largely irrelevant or hard to quantify (i.e. they telling others to fly an airline etc,).

Elite status as it exists with AS doesnt capture the true long term value of each particular customer....hence youve seen revenue based FF. At the end of the day...most people including us MVP golds will choose price...(some flexibility but if AS is significantly more - you will need to book elsewhere for the most part). The intanglible factors will be less valued when it doesnt serve your self interest.

The intanglible pull of the AS FF program is that others will come to Alaska and the hope is they will bring a significant margin to AS revenue.....thier quarterly reports will show that.....if it doesnt hold up...you will see it go revenue based....or mixed.

I am NOT alaska's best customer....i know this.....so i reset expectations accordingly. What i get in value is a plus....not an outright guarantee. I even would be completely OK that in F class (if you dont preorder) that if you are in U class....you get to choose AFTER the paid fare classes are asked first....after all they paid to be there....i got it as courtesy of the airline....(this isnt stated policy of AS, just my opinion). I play the FF game like everyone, but i know i get very good benefits for what i pay overall....so again expectations.

I have met more crusty 100k (across all airlines) than happy ones......my largest observation is there is a "i deserve X cuz i fly Y over Z years and use my own money". Why is your money worth more than your company's? parents? government? etc. again the intangible value we place on it.....

AA has the eagle score.....its private metric for AA......all airlines have a version of this....even if you have your own business....you place higher values on higher revenue/margin customers.....full stop.....so why is the airline industry suddenly different.....if i had a client that wanted the lowest hourly rate but expected the highest attention contributing to significant PM costs....they are an ex-client very quickly.....

Last edited by isaacchambers; May 2, 22 at 12:18 pm
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Old May 2, 22, 12:18 pm
  #190  
 
Join Date: Jan 2010
Location: SEA
Programs: UA AS DL Hyatt SPG/Bonvoy HHonors
Posts: 1,896
When I booked an itinerary that included an AA segment, on the aa.com website and app it said that I was on the upgrade list with 75K status. Is that an AA bug? Or does it indicate that AS doesn't have my status coded right?
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Old May 2, 22, 12:29 pm
  #191  
 
Join Date: Apr 2020
Location: DEN, SEA, IAH
Programs: Marriott Bonvoy Titanium; AS 100k; BA Silver; UA Silver
Posts: 344
Originally Posted by seacarl View Post
When I booked an itinerary that included an AA segment, on the aa.com website and app it said that I was on the upgrade list with 75K status. Is that an AA bug? Or does it indicate that AS doesn't have my status coded right?
I don't think AA has the 100k status at all. I also get upgrade requests as a 75k member.

I believe AS itself doesn't include 100k status in their flight survey emails.
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Old May 2, 22, 12:43 pm
  #192  
 
Join Date: Feb 2022
Programs: Alaska MVP Gold 100K, Frontier Elite100K
Posts: 129
Issac,

You seem not to understand what elites who claim they paid for tickets with their own money is trying to tell you. True Money is money, but what those elites are saying is they can choose to fly or not versus business travelers. The latter has to spend while the former does not. Imagine if all those elites stop flying on AS and stop flying on the half full flights where they have the best chances at upgrades. What's the margin those flights? They don't fly zero $, but they do fly margin is 100% since plane flies with or without them. Like I said it is more complicated than how you have framed it.
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Old May 2, 22, 1:21 pm
  #193  
 
Join Date: Jan 2010
Location: SEA
Programs: UA AS DL Hyatt SPG/Bonvoy HHonors
Posts: 1,896
Originally Posted by hyedmd View Post
I don't think AA has the 100k status at all. I also get upgrade requests as a 75k member.
AA has four status levels
25K = Gold
50K = Platinum
75K = Platinum Pro
100K = Executive Platinum

Alaska 100Ks are supposed to be sorted for upgrades after Executive Platinums and ahead of Platinum Pros. The reservation had text that read something like "As an Alaska 75K an upgrade has been requested for you". No indication that 100K was being treated any different than 75K, and could have been sorted after AA's Platinum Pros instead of ahead of them.
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Old May 2, 22, 1:24 pm
  #194  
Moderator: Alaska Mileage Plan
Original Poster
 
Join Date: Feb 2005
Posts: 11,289
Originally Posted by seacarl View Post
Alaska 100Ks are supposed to be sorted for upgrades after Executive Platinums and ahead of Platinum Pros. The reservation had text that read something like "As an Alaska 75K an upgrade has been requested for you". No indication that 100K was being treated any different than 75K, and could have been sorted after AA's Platinum Pros instead of ahead of them.
My understanding is that AS 100Ks and 75Ks are listed after Platinum Pros on AA.
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Old May 2, 22, 2:17 pm
  #195  
 
Join Date: Oct 2014
Posts: 8,481
Originally Posted by dayone View Post
My understanding is that AS 100Ks and 75Ks are listed after Platinum Pros on AA.
Yes, that's correct. It's the way it's supposed to be according to the documentation. Plat Pro is ahead of 100k.

I believe it works the other way too; as an AA EXP I am not ahead of an AS 75k on the AS upgrade list.
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