Qualified for Gold and have mixed feelings
#1
Original Poster
Join Date: Jan 2012
Location: ANC
Programs: AS MVP, Club 49, Global Entry, National Emerald Club, Hilton Silver
Posts: 1,321
Qualified for Gold and have mixed feelings
Yes, I am overall happy that I have MVP Gold Status again after a few years of being a lowly MVP. However, this time there was no feeling of elation after qualifying. To put it bluntly, I did not earn it, it was given to me. I have only 12 segments on AS in 2021, and qualified after my 11th segment in the middle of a day trip to BET. My Gold status actually registered before my return flight, surprisingly, on a round-trip, same-day itinerary. I remember how hard I had to work for Gold when I first qualified, even doing a four-segment mileage run on Christmas Eve several years ago. This year it was just handed to me. Sure, I spent a lot on my AS card doing a remodel of my house, and for some reason AS thought that deserved EQMs. Still, I did not expect Gold this year, but after my ANC-OGG trip in paid First (D fare), the class of service EQM bonus (and I believe status EQM bonus this year?) made it a real possibility.
I will accept the Gold status but do not feel proud about having it with so little effort given. Perhaps my feeling is a microcosm about the current state of things. If I am simply given something, I will be less inclined to want to work for it in the future. Anyone else share my feelings?
I will accept the Gold status but do not feel proud about having it with so little effort given. Perhaps my feeling is a microcosm about the current state of things. If I am simply given something, I will be less inclined to want to work for it in the future. Anyone else share my feelings?
#3

Join Date: Jan 2019
Location: SAN, BOS
Programs: AS MVPG100K, BAEC Gold, Hilton Diamond, Bonvoy Plat,
Posts: 2,215
1. Deserving elite status is not a thing. Alaska provided a business opportunity and you obliged because you believed that business opportunity to be to your benefit.
2. No one works for elite status, and this applies even more so to the ones here, where we are pampered in the air and likely pampered in the terminal at some lounge drinking coffee, booze, and/or pancakes. Even if your job necessitates you to fly, obtaining status is a by product of flying and not a job.
3. Even if you disagree with my assessments, consider it Alaska throwing us a bone by giving them our business we they needed it the most
2. No one works for elite status, and this applies even more so to the ones here, where we are pampered in the air and likely pampered in the terminal at some lounge drinking coffee, booze, and/or pancakes. Even if your job necessitates you to fly, obtaining status is a by product of flying and not a job.
3. Even if you disagree with my assessments, consider it Alaska throwing us a bone by giving them our business we they needed it the most
#4
FlyerTalk Evangelist
Join Date: Nov 2013
Location: Los Angeles
Posts: 12,048
And for the OP - airline status isn't an accomplishment, it's a marketing tool. Take the status get what benefits you can from it, but don't feel bad that it took less effort or spend than it has in the past. They did it to encourage you to fly AS more in 2022, preferably choosing them over other airlines. And that's not intended as any slight on AS - I've flown them almost exclusively (and frequently) for the past two years and they've treated me very well and I've not felt like I was at any particular infection risk due to the airline not maintaining safe policies. They're business that's out to make a profit, and they use elite status to encourage customer stickiness. I think AS has done particularly well at that, with fair pricing throughout the pandemic, bringing service back to normal as quickly as they could, and generally providing good value, so it's always felt like a very fair exchange.
#5
FlyerTalk Evangelist
Join Date: Nov 2009
Location: SEA (the REAL Washington); occasionally in the other Washington (DCA area)
Programs: DL PM 1.5MM; AS MVPG 75K
Posts: 20,835
... I remember how hard I had to work for Gold when I first qualified, even doing a four-segment mileage run on Christmas Eve several years ago. … I will accept the Gold status but do not feel proud about having it with so little effort given. Perhaps my feeling is a microcosm about the current state of things. If I am simply given something, I will be less inclined to want to work for it in the future. Anyone else share my feelings?
It may feel like it, but it's not the case - FT gives a kind of skewed view. …
And for the OP - airline status isn't an accomplishment, it's a marketing tool. Take the status get what benefits you can from it, but don't feel bad that it took less effort or spend than it has in the past. They did it to encourage you to fly AS more in 2022, preferably choosing them over other airlines. …They're business that's out to make a profit, and they use elite status to encourage customer stickiness. …
And for the OP - airline status isn't an accomplishment, it's a marketing tool. Take the status get what benefits you can from it, but don't feel bad that it took less effort or spend than it has in the past. They did it to encourage you to fly AS more in 2022, preferably choosing them over other airlines. …They're business that's out to make a profit, and they use elite status to encourage customer stickiness. …
#6
Join Date: Feb 2013
Location: CMH, West Coast
Programs: AA Executive Platinum, oneworld emerald
Posts: 2,731
Nah, I worked my butt off for MVPG this year. There's only one AS flight a day from my home airport, so 27k paid leisure Alaska miles during a pandemic was hard work indeed, especially when I didn't start flying until July.
#7
Join Date: Sep 2008
Location: AUS
Programs: BAEC Gold, AA PPro, Hyatt Globalist, Amex Plat
Posts: 6,628
<snip>I will accept the Gold status but do not feel proud about having it with so little effort given. Perhaps my feeling is a microcosm about the current state of things. If I am simply given something, I will be less inclined to want to work for it in the future. Anyone else share my feelings?

I mean, it's mid tier elite status on one of the smallest major US airlines, that is largely constricted to the west coast. I mean we aren't talking about your career or investment portfolio here. You didn't win the lottery without buying a ticket.
Travel loyalty programs are business marketing programs, intended to benefit the business. Any benefit you obtain from the arrangement is coincidental. Every child is a winner (at some level) in this game.
It's just utterly bizarre to me how personally many on FT take this stuff.
Regards
#8
Join Date: Mar 2016
Location: LAX
Programs: AS MVPG, IHG Diamond Elite
Posts: 1,434
Ok? It honestly felt harder for me this year than prior to the pandemic, despite the EQM bonus and CC spend offers.. Usually I have a handful of work flights and more personal travel to organically get me over the threshold, and Ive had some, but far less than in years past. Yet, I find the perks to still be worth it, and am sitting in 2A on an LAX-AUS currently with a return tomorrow to hit the (lower) qualification so I dont have to do runs in the new year to qualify (likely) without the EQM bonus.
#9
Join Date: Nov 2005
Location: Portland, OR
Programs: Alaska Gold 100k
Posts: 931
I dunno, I made 100k status with barely Gold mileage made with BIS flights. I normally am either gold or 75k but that’s also been every single year for at least 25 years in a row. Alaska saw this as a way to keep me loyal, and it worked. I took some flights I might not otherwise have taken and for sure will fly a lot next year. My flights are 50/50 business and personal. It was a business decision, and one which all their competitors are also doing.
#10
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 37,810
Can't say I've ever been "proud" of any airline or hotel status. I've been very happy to have it, but pride isn't part of the formula. Now, let me not confuse pride with wanting those without to be jealous, as I wave my card, shouting WIA while trampling through gate lice blocking my way to what should be a civilized boarding queue.
The FF game is all transactional. AS made a business decision to attempt to retain our business by giving us extra perks. We made a business decision to continue to fly AS because of these perks. Unless we're living in the 49th and have a lot of intrastate travel, we all have a choice of airline.
Actually, the FF game is worse than transactional in the traditional sense. Just ask this UA MMer and SPG Lifetime Plat. The courts have made it clear that no matter what T&C the company sends, the only one that matters is that the company can eff yew at a second's notice and your recourse is opening a new box of Kleenex to wipe the tears.
No guilt, no pride, no lack of pride, but pleased that I'm 75K until the end of 2022.
The FF game is all transactional. AS made a business decision to attempt to retain our business by giving us extra perks. We made a business decision to continue to fly AS because of these perks. Unless we're living in the 49th and have a lot of intrastate travel, we all have a choice of airline.
Actually, the FF game is worse than transactional in the traditional sense. Just ask this UA MMer and SPG Lifetime Plat. The courts have made it clear that no matter what T&C the company sends, the only one that matters is that the company can eff yew at a second's notice and your recourse is opening a new box of Kleenex to wipe the tears.
No guilt, no pride, no lack of pride, but pleased that I'm 75K until the end of 2022.
#11
Join Date: Apr 1999
Location: Philippines
Programs: CebGo 5J, Hilton Diamond, IHG Platinum, Alaska 100K
Posts: 4,696
Just for interest regardiung the value of Gold status - My recent FAI-SEA flight had 45 Golds on it according to the flight attendant. I guess a lot of workers going "home" for Xmas.
I never imagined such a route would have that many Golds. I envisioned a routing such as JFK-SEA would see such a thing.
I never imagined such a route would have that many Golds. I envisioned a routing such as JFK-SEA would see such a thing.
#12

Join Date: Jan 2019
Location: SAN, BOS
Programs: AS MVPG100K, BAEC Gold, Hilton Diamond, Bonvoy Plat,
Posts: 2,215
Just for interest regardiung the value of Gold status - My recent FAI-SEA flight had 45 Golds on it according to the flight attendant. I guess a lot of workers going "home" for Xmas.
I never imagined such a route would have that many Golds. I envisioned a routing such as JFK-SEA would see such a thing.
I never imagined such a route would have that many Golds. I envisioned a routing such as JFK-SEA would see such a thing.
#13
FlyerTalk Evangelist
Join Date: Aug 2007
Location: SEA, but up and down the coast a lot
Programs: All airline status gone as of 2/1/24, woe betide me
Posts: 20,188
Just for interest regardiung the value of Gold status - My recent FAI-SEA flight had 45 Golds on it according to the flight attendant. I guess a lot of workers going "home" for Xmas.
I never imagined such a route would have that many Golds. I envisioned a routing such as JFK-SEA would see such a thing.
I never imagined such a route would have that many Golds. I envisioned a routing such as JFK-SEA would see such a thing.

OP- Im requalfying for MVPG based off of miles flown January-April 2020 plus a modest amount of 2021 flying at 150% EQM and my earned AS status was MVP which I parlayed into DL Gold Medallion in late 2020 and status matched to MVPG in 2021 (so I flew in 2021 as a Gold). Ill retain Delta status though 2022. If anyone here has cause to be embarrassed
Zero regrets at working the promotions. Zero embarrassment. These are sophisticated multibillion dollar corporations with people with advanced degrees and big data to back up and decide what they do, and Im not breaking any rules. Theyre in it for the money and so am I.
#14
Join Date: Oct 2021
Location: TX
Programs: Alaska, AA, Marriott
Posts: 943
Just for interest regardiung the value of Gold status - My recent FAI-SEA flight had 45 Golds on it according to the flight attendant. I guess a lot of workers going "home" for Xmas.
I never imagined such a route would have that many Golds. I envisioned a routing such as JFK-SEA would see such a thing.
I never imagined such a route would have that many Golds. I envisioned a routing such as JFK-SEA would see such a thing.